True Media

We've got some recent wins 🎉 and True Media is growing with several opportunities in account, planning, performance, etc. Check it out! https://lnkd.in/ekvPkEG

Authentic advocacy or performative activism? With Pride Month here and companies eager to show their support, Activation Strategist Lukas Pierce walks through the dangers of performative Pride Month campaigns and what your brand can do to get it right. Read below to learn more about ⤵ 1. Defining performative activism 2. What consumers want to see from brands 3. How to select the right cause for your brand 4. Following through

Our True Giving platform is rooted in giving back to the communities we call home, both with monetary donations and dedicated Volunteer Time Off hours. Recently, our Kansas City team supported the Seton Center, Inc. food pantry and Minneapolis packed apples at Second Harvest Heartland 🍎

🛫 Gen Z is prioritizing travel more than any other generation - and as digital natives, the way they research, plan, and book is different. True Media resident Gen Z global traveler (pictured below in Zaragoza, Spain) and Media Associate Whitney Scott outlines the emergence of TikTok and Google Maps as integral pieces to the Gen Z travel experience. #NTTW2024 #GoogleMaps #TravelAndTourism

Since 2018 we've been proud to work with Explore Minnesota and creative partner Adventure™ to drive thousands of visits and generate millions of tourism dollars - all while telling the story of what makes Minnesota a great place to live, work and play. In the now immortal words of the Timberwolves' Anthony Edwards, if you haven't been to Minnesota in a while, maybe it's time you visited. #NTTW24 #OnlyinMN #StaroftheNorth

Studies show that taking breaks away from your desk during the day reduces, or even prevents, stress, restores positive energy and promotes overall wellness. In addition to year round, free mental health resources we provide to all employees, this #wellness month we’ve been purposeful with our time in the office disconnecting with our desks, while connecting with each other. A few of our favorites ways to take a break include: 🔵 Guided breathing meditations 🔵 Screen-free healthy lunches  🔵 Leg stretching neighborhood walks (including to our favorite local coffee shops)   What are your favorite ways to take a break during the workday?

Kicking off the month with some office memorable moments! 🐺 Manifesting #WolvesBack in Minneapolis ♠ Puzzling breaks in Columbia 💐 May day crafts in Kansas City

🎉 Congratulations are in order for Keana Andrews and Lesley Landry as we celebrate their recent promotions. Consistently going above and beyond, Keana will continue to thrive as an Associate Accountant with her collaborative spirit and keen eye for process. Our new Director of Media Planning, Lesley will bring joy & laughter to her account teams alongside her superior ability to dig deep into data and research to extract insights that fuel client business growth.

When it comes to home buying, people aren’t waiting for traditional life tentpole moments like marriage and parenthood to buy their first homes - and single women are leading the way. In fact, according to the National Association of Realtors: 🧒 70% of recent buyers did not have a child under 18 in their home. This is the highest share recorded 🎂 36 is the average age of the first time home buyer, which is the highest ever 💍 59% of recent buyers were married couples, this is the lowest share of married couples since 2010 👩🏾 19% of recent buyers were single women So how can mortgage lenders, insurers and other financial services connect with this growing audience? Director of Media Planning Lesley Landry dives in ⤵

Excited to announce that last week True Media, as part of True Independent Holdings, became a proud member of Meet The People, a collective of independent agencies. Through Meet The People we’ll expand the capabilities we have at our fingertips to empower client business growth, all while continuing to maintain the independent and entrepreneurial spirit that has made True Media who it is today.