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When it comes to home buying, people aren’t waiting for traditional life tentpole moments like marriage and parenthood to buy their first homes - and single women are leading the way. In fact, according to the National Association of Realtors: 🧒 70% of recent buyers did not have a child under 18 in their home. This is the highest share recorded 🎂 36 is the average age of the first time home buyer, which is the highest ever 💍 59% of recent buyers were married couples, this is the lowest share of married couples since 2010 👩🏾 19% of recent buyers were single women So how can mortgage lenders, insurers and other financial services connect with this growing audience? Director of Media Planning Lesley Landry dives in ⤵

All Signs Are Pointing To The Rise Of The Single Woman Customer

All Signs Are Pointing To The Rise Of The Single Woman Customer

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Angela Lechtenberg, APR

Marketing, PR, Communications, Media

2mo

Word!

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