Curious Plot

Congratulations on 10 years to Executive Vice President and Chief Brand & Culture Officer Deron Johnson! 🎉 Over the past decade, he has made a profound impact on our agency’s brand, culture and clients. We are so grateful for the past 10 years with Deron and look forward to continued growth together!

📢 Exciting news! Our 2024 Consumer Curiosity Report is now live! https://bit.ly/4cVV7kf Discover the latest trends and insights from early food adopters across the nation. This report is a must-read for anyone in the food industry looking to stay ahead of the curve. Key Insights: Easy Meals & Budget Trends: • 71% are either very or extremely curious about new ways to prepare vegetables. • 69% are very or extremely curious about new snack ideas and products. • 65% are very or extremely curious about global/cultural flavors. • 63% are very or extremely curious for inspiration for preparing smaller meals, likely due to inflation. Food as Medicine: • 67% of all respondents are very or extremely curious about foods with cognitive benefits. • 69% are very or extremely curious about foods that improve gut health. • 68% are very or extremely curious about immune boosting foods. Social Media + Friends and Family Continue to be Key Influencers • 29% listed social media (with Instagram the most popular), 20% noted “Friends and Family,” 15% reported restaurants and 10% ranked food media. Curious to learn more? Download the full report for in-depth insights from 800+ early food adopters: https://bit.ly/4cVV7kf

The 2024 Agricultural Relations Council annual meeting is in the books! A few Curious Plot team members had the opportunity to attend and learn about trending industry topics alongside other Ag PR industry professionals. Here’s a snapshot of what we learned: 👑 Authenticity reigns supreme. Whether it is a social media campaign or website content, consumers want more than a message about an effective product. 73% of Gen Z consumers are looking for a creator who recommends products based on experiences and values. They want to hear about the product from an authentic, trustworthy and relatable source. 📱 AI is here to stay but not to replace Ag PR professionals. In fact, AI can serve as our trainer, our employee and even our co-creator. When used responsibly and when you give it the right tools to succeed, AI can boost your creativity and unlock opportunities. 🏆 One thing is certain: if you’ve been around in the Ag PR industry long enough, you’ve surely run into Daren Williams. During Daren’s induction into the Ag PR Hall of Fame, familiar faces from throughout the years shared anecdotes about working with Daren. One common Daren-ism came up over and over again: “PR is no substitute for doing the right thing!” In good times and bad, agriculture industry players must be proactive and intentional in their PR strategy. Daren Williams Molly Weaver Deron Johnson Lucia Plagge

Leading brands through moments of crisis is not a job for just anyone. But for a pro like Daren Williams, senior VP of public relations and reputation management? It's his sweet spot. Tap into his wisdom from a career in crisis management. 👇 https://bit.ly/3RP9tef

We are in our 15th year of Seed to Succeed, our pro-bono initiative offering $75,000 of in-kind agency services to a nonprofit organization in agriculture, food or companion animal care. This year, we are proud to support American Agri-Women! As the U.S.’s largest coalition of farm, ranch and agribusiness women, American Agri-Women creates an immeasurable impact on the industry by promoting agriculture and providing a united community for women. Learn more about our Seed to Succeed program and American Agri-Women at the link below: https://bit.ly/4eCU5vq

🎉 Celebrating Milestones 🎉 Congratulations to these incredible team members who have reached their five-year anniversaries with Curious Plot! Your dedication, hard work and passion are what drive our success every day. Leslie Cope Custer, Teri Gibbons, Leah Loftus, MBA, Eric Maroun, Jenny Moran, Kionna Sanneh, Laura Talaska

We had a great time attending the recent Minnesota PRSA 75th annual Classics Awards! We proudly brought home two awards for our work with New Holland Agriculture and New Holland Construction. 🏆 Newsletters: Refreshing New Holland ACRES Publication 🏆 Media Relations - Budget Greater Than $20,000: Reintroducing to the Stage: New Holland Construction

INTRODUCING: Our 2024 summer intern class. ☀️🎉 Hailing from four different universities, these amazing students will work alongside our team all summer, bringing fresh ideas and mad talent. Scroll to meet them all! 👉 Annika Crouser Tyler Seufert Rachel Stephany James Drewicke Lucia Plagge Rhana Elhassan #TheCuriousSummer

"While market research does not have to break the bank, it is an investment that can lead to significant dividends down the road." -Eric Maroun, Senior Business Analyst Get valuable tips for effective market research from Eric below. ⬇️ https://bit.ly/45527J5

Congratulations to our senior leader of public relations Daren Williams for the amazing honor of being inducted into the Agricultural Relations Council Agricultural Public Relations Hall of Fame! 🎉