A memorable campaign built through collaboration and strong media partnerships!
Last week, our 'Out of Phone' TikTok billboards debuted at Dundas Square and on street level digital bus shelters across the city! Pawtnering with TikTok, we're bringing those best TikTok pet moments beyond the phone screen into the real world. 🐾 😻 With the amazing Olivia Sehl at #paid, we worked with talented TikTok content creators and produced short videos about our new line of Performatrin Raw food and Gently Cooked foods for pets, with fresh human grade ingredients that is real simple to feed. Janey Lee and team at DIVE Billboards brought these to life and made our creators content #BillboardFamous! A big thanks to Mitchell Alexander for bringing the idea to us! It was a huge team effort with months of planning. Kudos to a team of amazing people to work with, Tammy Clairmont and Matthew Shanks, the people behind a great product which makes the campaign so fun to work with, Emily Choi my buddy in this process and snapping better photos of the billboard than me, and Lucy Silversides Leanne Bolton Karen Or on the creative touches and support. Idan Driman Tanbir Grover, MBA for the push on innovation and always there to support us. Thanks to Lauren Stal, Jonathan Tattrie, Barbara Glover and True Media Canada for helping us launch this memorable campaign! Pet Valu #LoveLivesHere #MemorableMoments #dreamteam #tiktok #Outofphone #DOOH