True Media’s Post

Brand Activism is about efforts to promote, impede, or direct social, political, economic, or environmental reform with the desire to promote or impede improvements in society. The brand activism framework can enable organisations to implement an activist strategy #activism #advocacy #esg #purpose #reputation Check out more about Christian Sarkar 🌱's idea of brand activism here https://lnkd.in/dTw-JW5a  

Several high-profile #activist campaigns over the last few years have kept #shareholder activism top of mind for #boardmembers. Greg Arnold and Kris O'Toole looked at 30 activist campaigns between 2021 and 2023 and found that activists commonly use #ExecutivePay criticisms to back their campaigns. Understanding how activists view executive #compensation can help #boards rethink the narrative around executive pay in the event of future activist involvement. #ShareholderActivism https://lnkd.in/epScEdyt

Today's a big day! I'm thrilled to announce the release of my first book, "Make a Demand: A Marketing Approach to Activism." This book is all about empowering activists and changemakers with the tools to amplify their messages and drive social change. If you're passionate about making a difference, this one's for you! Let's turn advocacy into action together. Get your copy today and be part of the movement for change. www.MakeADemand.com Book signing coming soon! #MakeADemand #Activism #MarketingForChange

In the realm of social change, the terms “advocacy” and “activism” are often used interchangeably, but in actuality, they represent distinct approaches to achieving societal goals. With that said, we’ll unpack the differences, similarities, and nuances between advocacy and activism here: https://ow.ly/EGR650QHUbb #nowyouknow #politicaladvocac

💻Corporate Activism: Striking the Balance for the Modern Audiences 🌐 In a world where consumer expectations are evolving, the question arises: should brands engage in corporate activism? Recent surveys by Morning Consult and HubSpot show that brands may need to look inward for the answer. Survey results: • 41% of Gen Z and Millennials believe brands should leverage their influence to weigh in on societal issues. • A stark contrast only 23% of Gen Xers and 17% of Baby Boomers express a similar sentiment. Even with these generational disparities, 90% of respondents from across different age groups agree that a brand's treatment of its employees holds a bigger impact than public activism. It can be tough to decipher the many options and audiences to consider when responding to causes. Better Together is here to support you; we recognize the importance of a brand's activism efforts. We specialize in guiding brands through purpose-driven initiatives that align with their values and resonate with their audience. If you are ready to elevate your presence through mission-driven strategies, leave a comment! Our areas of impact include: ✅Social Justice + Issue Advocacy ✅Campaigns and Election Rights ✅Environmental Sustainability + Climate Justice ✅Education ✅Healthcare + Reproductive Access ✅Labor Rights ✅Inclusive Technology #CorporateActivism #BrandValues #ConsumerInsights #BetterTogether 𝘗𝘩𝘰𝘵𝘰 𝘣𝘺: 𝘖𝘭𝘪𝘷𝘪𝘢 𝘏𝘦𝘭𝘭𝘦𝘳

Demystifying Activism: A Comprehensive Introduction to Political Engagement

Why Choose Us! 1. Inclusive Design Expertise 2. Celebrating Diversity 3. Social Impact-driven Approach 4. Client-Centric Collaboration 5. Ethical and Sustainable Practices 6. Thought Leadership and Advocacy 7. Measurable Impact #BahetStudio #inclusivity #inclusivedesign #sustainability #socialimpact #collaboration #doversity #designlab #ethicaldesign #advocacymatters #clientcentric #thoughtleadership

The advocacy landscape, both for corporations and nonprofits, looks quite different than it did a decade ago. Yet many companies still choose to stay far away, and many organizations struggle with the most effective way to mobilize their partners and consumers around important legislative action. Why this matters? When incorporated into strategies in an authentic, brand-aligned way, it can really move the needle on activating audiences and driving deep engagement (not to mention, fueling tangible social change!) 👉 Check out five examples of brands making activism a meaningful part of their social impact work to drive legislative change, plus insights on how to apply to your organization. Read here or on our newly refreshed website (we think it’s worth taking a peek!) #corporateactivism #legislation #socialimpact https://lnkd.in/gBqaKV4V

Is social media activism retreat activism? Read my perspective in my article published by International Society for Human Rights (ISHR) Link 🔗: https://lnkd.in/d7fyjJuV

RAINBOW WASHING: CORPORATE ACTIVISM SUPPORT #PRIDE365 In the era of social media and heightened political awareness, companies are increasingly expected to take a stand on societal issues. This trend has led to a rise in corporate activism, where businesses publicly support various causes, including LGBTQ+ rights. However, this practice has also given rise to a phenomenon known as "Rainbow Washing." Rainbow Washing refers to the practice of corporations using rainbow symbolism or LGBTQ+ themes, particularly during Pride Month, without necessarily implementing policies that support the LGBTQ+ community. This can be seen as an attempt to capitalize on the commercial potential of Pride without making a substantial commitment to LGBTQ+ rights. Full text 👉 https://lnkd.in/eTtWZ9JN