True Independent Holdings

🎉 Please join us in celebrating Byron Molix and his 10 year anniversary with True Independent Holdings!

With the rapid rise of performance marketing over the past few years and the introduction of AI-enabled buying and testing, the way marketers measure results have changed. TIH CEO Jack Miller wonders if it's time to think differently about the balance of creative and results. He walks us through finding the balance between the science of performance metrics and the art of creative ⤵

Thank you, Midwest Digital Marketing Conference, for letting Eric Corona and Renato Ijano Rodrigues share our experience and best practices using GA4 for our clients with others learning to navigate this new interface. We had a great time and can't wait for next year. #MDMC24 #GA4 #BestPractices #KnowledgeIsPower #DataCanBeFun

When multiple stakeholders are involved, who ultimately owns the marketing strategy? TIH CEO Jack Miller walks through how adopting a more collaborative and allied approach to strategy across multiple agency partners can help you win ⤵

We are thrilled to announce that Coegi has been named one of AdExchanger’s Top 50 Programmatic Power Players for the 3rd consecutive year! 🏆 Winning this award for the 3rd year showcases Coegi's unwavering leadership in the digital agency space. 💡 Our continuous investment in thought leadership and industry innovation keeps us ahead. By staying updated on global industry trends and maintaining close ties with technology partners, we ensure our strategies are cutting-edge. But what really differentiates Coegi is our people. Our culture fosters trust, respect, and dedication, empowering every team member to bring strategic activation and purposeful innovation to our work. Regardless of experience or tenure, each member is valued and essential to our success. We're grateful for our team, whose hard work contributed to winning this award. A special shout out to Hannah Huedepohl Schatz, Joel Schaffner and Kyle Davis for their leadership of the programmatic team! 🎉 See the full list here: https://lnkd.in/gWbSiXhj #ProgrammaticPowerPlayers #Innovation #ThoughtLeadership

We're a finalist for two categories! We are thrilled to share that in collaboration with Moderna, the #SpikevaxPartner influencer marketing campaign has been named a finalist in two categories for the Shorty Awards. The innovative campaign has been recognized as a finalist in the Instagram Partnership category and the Pharma & Healthcare category! This success wouldn’t have been possible without the dedication and passion of our team, partners including Open Influence, and the incredible #SpikevaxPartners community. Special shoutout to Michelle and Anna for their vision and collaboration throughout this process! Now, we need your support more than ever! Please take a moment to vote for us and help us bring home the victory. Your vote can make a real difference in shaping the future of preventative healthcare. Let's show the world the power of our community! Click the link below to cast your vote today. https://lnkd.in/gwhh-SZU

We're excited to announce that we have joined the Meet The People group of agencies, an international group of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Activation and Measurement. As part of MTP, the TIH family of companies will anchor a robust offering of media services to MTP agencies while continuing to work with other independent agencies and clients across North America. Founder and CEO of True Independent Holdings, Jack Miller, says, “This is an exciting time for all of us. Tim Ringel and the entire team at MTP have crafted an agency group that is both grounded in valuing the individual and focused on innovating the industry through independent agencies. It’s an approach that perfectly aligns with the ways we’ve always conducted business, and I’m eager to see what this new relationship will enable us to achieve.” Learn more about the partnership below ⤵

We're proud to announce that Moderna, in partnership with Coegi, has won in the Influencer Marketing Category at the 2023 MediaPost Planning & Buying Awards! Through this partnership, we developed an innovative #SpikevaxPartner influencer marketing campaign. Kudos to Open Influence for collaborating and helping bring this campaign to fruition! #InfluencerMarketing #AgencyPartner

Our HR team had a great day during their annual judging of Human Resource Management at state DECA!

Happiest of anniversaries to our IT manager, Win London, who is celebrating 7 years with True Independent Holdings 🎉