Sol de Janeiro’s Post

We have partnered with SEPHORA to create an immersive pop-up, which is the first of its kind in the UK. The Summer SOL-cial Club will be live at London Westfield, White City.   We are inviting everyone to soak up the Sol de Janeiro summer spirit at Sephora’s biggest and best pop-up experience through product demo’s, workshops and trials where customers can discover their new favorite scent and summer body care rituals.   Upon arrival, expect a space that captures a carefree, happy destination that encourages adventure and self-expression. Enjoy state of the art interactive technology with ‘dance’ off machines and games, indulge in free samples and uncover branded merch in the ‘Lockers of Luck’. Our pop-up also invites visitors to take a well-deserved break in the chill out area and enjoy ample photo opportunities to capture endless summer memories!   Be sure to check out the Sol de Janeiro Pop-Up open until July 14th! ☀️    Sol de Janeiro Pop-Up  London Westfield, White City Friday until 9pm Saturday 10am – 9pm Sunday 12pm – 6pm

We are thrilled to announce that our Delícia Drench Body Butter and Cheirosa 59 Perfume Mist have been named 2024 CEW Beauty Award Winners!   Our industry peers and amazing consumers across the UK have shown their support, leading to the following wins: 🏆 Best New Prestige Body Product: Delícia Drench Body Butter 🏆 Best New Fragrance: Cheirosa 59 Perfume Mist 🏆 Superdrug Consumer Choice Award, Best New Body Product: Delícia Drench Body Butter   A special thank you to CEW and our wonderful UK team for recognizing our passion and dedication to delivering the best in beauty. Here’s to more innovation and beauty breakthroughs in the future! See the full list of winners here: https://lnkd.in/ebyXMgFU

Thrilled to announce that Sol de Janeiro has been recognized as one of TIME100 Most Influential Companies of 2024!   From our iconic perfume mists to our engaging social media strategy, we're proud to be the scent story of success for 2024.   “Fans of our company’s fragrances and (also-viral) Brazilian Bum Bum Cream aren’t going anywhere.” says Sol de Janeiro CEO Heela Yang.    Thank you to our incredible community for your continued support as we bring the vibrant spirit of Brazilian inspired beauty to routines everywhere with our iconic products! Dive deeper into the spirit of our success and those of like-minded brands here, https://lnkd.in/gfkMX_PH. TIME

We recently celebrated the launch of our Rio Radiance SPF 50 Collection under the sunshine of Los Angeles! ☀️ Our pool party brought together beauty VIPs, influencers, and editors for an unforgettable day filled with immersion into the world of Rio Radiance SPF 50 Sunscreen collection. From Brazilian-inspired Fresco Ball games to immersive activities that transported guests to the vibrant beaches of Rio de Janeiro, the atmosphere was buzzing with excitement and energy. Guests had the opportunity to capture unforgettable memories with plenty of photo moments, while they danced the day away to the sensational beats of Sofi Tukker's DJ set. 🎶 🏖️ But the highlight of the event was our the educational piece with our esteemed dermatologist partner, Dr. Zubritsky, who shared invaluable insights into skincare and sun protection.   ✨ Thank you to everyone who joined us in celebrating! Keep glowing with our Rio Radiance SPF 50 Collection.

We are so excited to officially announce the launch of the Rio Radiance SPF 50 Sunscreen Collection in partnership with Sofia Richie Grainge ☀️ The collection features the Rio Radiance SPF 50 Body Spray, Rio Radiance SPF 50 Body Oil, and the Rio Radiance SPF 50 Body Lotion.    With the help of renowned creative agency Chandelier Creative, the campaign was produced by Photobomb Production, LLC., shot by Dan Beleiu, and directed by Warren Fu. The "Sunscreen Worthy of Your Skin" film and photography campaign stars Sofia Richie Grainge as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun. Inspired by 1960s and 1970s pulp movie trailers, Sofia's comedic quest to fly closer to the sun is brought to life within an immersive, sunny set reflecting the Sol de Janeiro brand. Shop the full Rio Radiance SPF 50 collection here: https://lnkd.in/ehABT7CK

Thrilled to announce that Sol de Janeiro has been recognized as one of Fast Company's Most Innovative Companies of 2024!    🏆 No. 1 in Beauty  💛 No. 39 as Most Innovative    From our iconic product lineups to our dedication to customer centric strategies, we're proud to be at the forefront of innovation in the beauty world.    “Authenticity is our approach to everything,” says founder and CEO Heela Yang. “We’ve never tried to fit into anyone else’s idea of what a beauty brand should be.”   Thank you to our incredible community for your continued support as we bring the vibrant spirit of Brazilian inspired beauty to routines everywhere! ✨ And a very special thank you to Brendan Vaughan for the honor and Heidi Mitchell for the write up.   Dive deeper into the spirit of our success and those of like-minded brands here, https://lnkd.in/g79nprvg

We had an amazing time celebrating the grand opening of our Sol de Janeiro pop-up in NYC! ✨ Our intimate launch party brought together beauty VIPs like Alix Earle, Victoria Monet, and Nazanin Mandi, along with influencers and editors, for an unforgettable evening filled with discovery and indulgence in the world's body care obsession and all things Sol de Janeiro.   Guests had the opportunity to experience our two newest launches, Delicia Drench Body Butter and Cheirosa 59 Perfume Mist, through immersive activities such as mood-boosting experiences, photo moments, relaxing hand massages, and even a guided meditation session led by Peloton Instructor Dr. Chelsea Jackson.    💜 Be sure to check out the Sol de Janeiro Pop-Up open until February 25th!   Sol de Janeiro Pop-Up 414 West 14th Street Sunday to Thursday from 11am to 6pm Friday to Saturday from 11am to 7pm

We are thrilled to announce our expansion to Roblox! 🌴☀️🏖️ Grab your digital passport, pack your virtual perfume mists and body cream and get ready to explore the Sol de Janeiro Universe. The Sol de Janeiro Universe is on a mission to make the internet a more positive and joyful place by creating an experience where players can come for a daily boost of joy and confidence as they engage with the community and learn more about their favorite Sol de Janeiro products under the warmth of endless summer. GET READY TO: 💞 Collect creams and mists! 😄 Give compliments & spread good vibes! ⬆️ Earn points to level up and unlock new activities 🛒 Shop at the Sol de Janeiro virtual store! 🛍️ Earn free limited UGC (while supplies last) Special thank you to Glossy for their insightful conversation with our CMO, Tamera Ferro, who perfectly captured our mission, "Positivity, confidence and the personal expression of celebrating yourself. That’s what we want people to walk away with.” 🗞 https://lnkd.in/gpt5nEEE Experience our first foray into the metaverse and help us create the most joyful place on the internet! 🕹 See you there! https://lnkd.in/e_azVFnh

We are excited to announce that Sol de Janeiro Co-Founder and CEO, Heela Yang, has been honored as one of Glossy 50: 2023! We share this amazing recognition with other change makers in the fashion and beauty space. "The brand's awareness has leapfrogged in the past couple of years as we now have brand of 20-30% in most of our markets." "We have a tremendous opportunity to expand our distribution, but we'll do that thoughtfully and with the right partners that can support the brand" said Heela Yang. Enjoy the full list article here, https://lnkd.in/gHhfj28R