Sol de Janeiro’s Post

Looking to make a splash this Holi season? Check out our latest blog post where we explore how brands can use this festive occasion to build lasting relationships with their audience and foster brand loyalty. Don't miss out on this opportunity to connect with your customers and spread some Holi cheer! #holi #brandcommunity #digitalmarketing

In a world where #celebrity endorsements have transformed into full-fledged brand ventures and the #beauty industry has witnessed an explosion of more than 90 celebrity and #influencer beauty brands in the US alone, many of them nevertheless stall in their path to growth. Kearney experts discuss their approach to taking celebrity beauty brands from mere endorsements to enduring empires: https://bit.ly/3QVL6vT Authors: Tatiana Perim F. Santos Collis, Pauline MEXMAIN, and Jennifer Liu

Navigating 2023's Brand Landscape: The Undying Allure of Celebrity Endorsements** Even in the digital age, the appeal of celebrity endorsements remains undiminished for many brands. A familiar face advocating for your brand boosts its credibility, as fans often view these endorsements as a genuine seal of approval. Moreover, celebrities come with a vast, engaged audience spanning digital and traditional media. Associating with them is like tapping into this reservoir, guaranteeing a broadened reach. Beyond just the visibility, there's an emotional connection. People recall moments, roles, and memories tied to these celebrities, creating a powerful emotional resonance with your brand. This connection can often be the decisive factor in a purchase decision. Furthermore, a celebrity's journey, laden with stories of ambition and triumph, can be woven seamlessly into your brand's narrative. However, the key lies in the synergy. A thoughtful, well-aligned celebrity partnership can magnify your brand's presence, making it a household name.

What a fantastic case to win the Cannes Media Grand Prix Lion. The way Dove and agencies have been able to iterate and adapt with the times on the #realbeauty platform across two decades is staggering. And keeping it fresh enough to win the industry’s top award is amazing. I suspect there was a lot of debate on this one about whether this is media or creative. I believe: 1. When those are inextricably intertwined, that’s the Holy Grail of integration and collaboration and deserving of recognition because 2. Media IS creative, just as creative can often be media. Media and creative are a noun and a modifying adjective, respectively. They are not mutually exclusive and brands benefit from them when they are bedfellows. 👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏 #mediaiscreative #creativemedia #dove #unilever #cannes2023

For my third beauty event of the week 😅 I went to an INCREDIBLE panel held by Traackr yesterday, their IMPACT NYC Summit, focusing on "The Art of Brand & Creator Relationships." There were SO many incredible brand folks and creators there, where the topics ranged from how to measure the ROI of influencer partnerships to how much control to give creators (spoiler alert - a lot). From Michelle Kwak at AMOREPACIFIC's Laneige to Dana Paolucci of Dove, and creators like Taryn Delanie Smith and Megha Singh, it was a day chock full of intel from the brands and creators who are doing it right and moving the needle. WAY too many insights to list, but some key takeaways include: Meet your audience where they're at Think LinkedIn isn't for promoting consumer brands? Think again. Dana from Dove noted she was seeing a lot of conversation surrounding some of their campaigns, and realized it was a good idea to test out working with some Top Voices. Don't be afraid to fail Partnering with content creators and posting on social is all about trial and error. You won't find out what works until you find out what doesn't. Post something you're unsure about, and just see what happens. It might flop - or it might take off and exponentially grow your brand. Give creators control This cannot be said enough. While you should provide creators briefs and general guidelines before partnering, ultimately, they know their audience best. They know what will resonate, and if you as a brand try to control them too much, it will come off as inauthentic and likely not garner the results you're looking for. Thanks again to Traackr and team Therese Little, Pierre-Loïc Assayag, and Holly Jackson for such a phenomenal event!

🤔 Think a celebrity alone can make a product go viral? Dive into 3 key takeaways from Hailey Bieber's approach. It's not as simple as you might assume: 👇 You might have noticed, Hailey’s been at the forefront of beauty trends recently. It's easy to assume that her massive fan base can turn any product into an overnight sensation. But there’s a method to the madness behind her viral product successes: 1. Timely and Thoughtful Repackaging While celebrity endorsement can give a trend a push, it doesn't guarantee viral success. She doesn't invent trends from scratch. Instead, she takes existing beauty concepts and gives them a unique twist (like LATTE makeup or STRAWBERRY glaze) at just the right moment. This sense of timing is honed by keeping an eye on micro-trends on social media platforms. 2. Connect with What Resonates with Your Audience Let's take a guess that Hailey's core audience is Gen Z and Gen Alpha. There are evident preferences that resonate with this group, such as Skill Inclusivity and Price Accessibility. Incorporating these elements ensures a smoother reception during product launches. 3. Pick the Right Niche for Brand Consistency It's evident she brought a delightful food-inspired angle to her products. This approach not only offers a unified brand identity but also capitalizes on diverse branding opportunities. After all, food is universally appealing, visual, seasonally versatile, and opens doors to inventive play with colors and textures. The beauty is that these strategies aren’t overwhelmingly complex. ==== 🔔 Click the notification bell on my profile and follow me to keep up with music, content creator and social commerce news/trends. #Influencermarketing #Influencer #CreatorEconomy #ContentCreator #socialcommerce

Fragrance gatekeeping is the latest trend that's captivating celebrities and consumers alike. Here's why it's making waves: 1. Exclusive Scents: Celebrities and influencers are curating and endorsing exclusive, personalized fragrances, adding a touch of luxury and individuality that appeals to discerning consumers. #ExclusiveScents 🌟💎 2. Signature Fragrance: The trend emphasizes the importance of finding a signature scent that defines one's personal brand and style, encouraging individuals to explore unique and high-quality fragrances. #SignatureScent 🌹✨ 3. Niche Perfumes: There’s a growing interest in niche and artisanal perfumes, which offer distinct and sophisticated scent profiles, setting wearers apart from mainstream fragrance users. #NichePerfumes 🧴🌿 4. Storytelling: Fragrance gatekeeping involves sharing the stories behind the scents, creating a deeper connection and emotional resonance with the consumer, enhancing the overall fragrance experience. #FragranceStories 📖🌸 5. Community Influence: Online communities and social media platforms are driving the trend, with users exchanging recommendations and reviews, fostering a sense of exclusivity and belonging among fragrance aficionados. #FragranceCommunity 🌐💬 Join the movement and discover your unique scent with the latest in fragrance gatekeeping. Stand out with a fragrance that tells your story and elevates your presence. 🌟🌸 #FragranceGatekeeping BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best! https://lnkd.in/dUF_eeZq

Rare Beauty has almost 11 million followers between Instagram & TikTok in <4 years.   It has a consistent engagement rate above 8% in TikTok – significantly above the industry standard. In 2023, Rare Beauty ranked second on its list of the top cosmetics brands among Gen Z, behind mass-market juggernaut E.l.f. and above Maybelline, L’Oréal, and Fenty Beauty (Piper Sandler).   Here is a breakdown of the 5 pillars the brand uses to build authentic relationships with its customers:  💥 Data analysis of Selena Gomez's unique social media perception to craft its brand's personality and identity 💌 Clear and value-aligned messaging and execution 🧜♀️ User-generated content that’s diverse, authentic, and customer-centric 🦋 Community and data-driven product development 🌱 Tangible & measurable impact Click the link below to get access to the full article 🦉 . P.S.: If you know of any other company or individual pioneering ambitious projects in the industry, feel free to drop a message with their name 🐼.   #MentalHealthAwareness #Inclusivity #CommunityBuilding #RareBeauty

🥳🔥Ke Dezemba bossss!!☀️🏖️ As the festive season enters, South Africans are gearing up for a legendary Dezemba! It’s not just a word though; it’s a feeling, a lifestyle, a season of endless celebrations and countless regrets. But here’s the deal – it's more than just saying "Dezemba" in your comms; it's about embodying the essence of the season! 🚀🎶💡 In Dezemba, everything gets amped up a notch! From the beats in the music to the sizzle in your drinks, it's a vibe unlike any other. Remember who coined the term? DJ Sbu! Before founding Mofaya? Sbu was a DJ for Yfm and made the term explode into a permanent fixture of the South African culture, becoming a symbol of the Dezemba lifestyle. 🎵 Let’s crank up the Dezemba vibes! At Brand Influence, we thrive on capturing the pulse of the season. Picture your brand lighting up the Dezemba scene, setting the stage for an unforgettable season and 2024. From crafting engaging narratives to curating influencers who breathe the Dezemba spirit, we make sure your brand resonates deeply with the Dezemba lifestyle. 🎆💥 For MoFaya or any brand aiming to make their mark this Dezemba, let's collaborate! We’ll bring the energy, the vibe, and the strategy to ensure your brand becomes the Dezemba soundtrack! 🥳🔥 #DezembaVibes #FestiveSeason #BrandInfluence #MofayaMagic #InfluencerMarketing #SouthAfricanTraditions #digitalmarketing #socialmediaadvertising

🚨Less than 24 hours to go!🚨 Join us tomorrow morning at 10:00 AM GMT. We'll be having a transformative discussion on authenticity and purpose-driven creator and influencer marketing with industry leader, Carlotta Binkowski from NYX Professional Makeup! 🌟In today's world, authenticity is more important than ever. It's not just about products; it's about the values, transparency, and inclusivity that brands bring to the table. We'll delve deep into NYX Professional Makeup's commitment to authenticity. 🌟 Did you know that 70% of shoppers believe that beauty brands should prioritise sharing authentic content that showcases a diverse range of customers? This isn't just a trend; it's a movement! 🚀 Ready to be inspired? Sign-up here: https://lnkd.in/eXbZnFsP