We had an amazing time celebrating the grand opening of our Sol de Janeiro pop-up in NYC! ✨ Our intimate launch party brought together beauty VIPs like Alix Earle, Victoria Monet, and Nazanin Mandi, along with influencers and editors, for an unforgettable evening filled with discovery and indulgence in the world's body care obsession and all things Sol de Janeiro. Guests had the opportunity to experience our two newest launches, Delicia Drench Body Butter and Cheirosa 59 Perfume Mist, through immersive activities such as mood-boosting experiences, photo moments, relaxing hand massages, and even a guided meditation session led by Peloton Instructor Dr. Chelsea Jackson. 💜 Be sure to check out the Sol de Janeiro Pop-Up open until February 25th! Sol de Janeiro Pop-Up 414 West 14th Street Sunday to Thursday from 11am to 6pm Friday to Saturday from 11am to 7pm
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What a cool experiential marketing activation 😍 would love to see the brand explore marketing on Snapchat.
Absolutely love everything about this brand and these fun experiences you give to guests to make it memorable!
Well done team! Loved seeing the fun activations promoted digitally all over my NYC feed. 🙌 #Powerofsocial
Great job, I love this brand and can't live without No. 68! I'd love to see a pop-up in Austin, Tx!
Love this. Nice setup 💕❤️
Obsessed! What an immersive activation! 😍 congratulations.
So obsessed
Great this attractive activation! Come to the Netherlands with such great tools!
We’re still thinking about all the joyous interactions had with attendees over the 10 days - thanks so much for allowing us to bring this pop up to life for you! We enjoyed every minute of it 🥰