Sol de Janeiro’s Post

I’m so proud and excited that my Roblox world, Slivingland, has hit an iconic milestone of 2M+ visitors! Since the experience launched two months ago, I’ve been blown away by the response by my fans and the Roblox community! Here are some highlights: 💎 25 minutes spent per user, which goes to show how deeply engaged Slivingland players are 💎 My nostalgic Y2K inspired wearables have been worn for over 655,000 hours across Roblox, bringing Slivingland to the rest of the platform 💎 I collaborated with my incredible partner iHeartMedia and The Gang on a quest between Slivingland and iHeartland, encouraging fans to listen to the latest History of the World’s Greatest Nightclubs podcast episodes to unlock a Limited UGC To celebrate my favorite holiday, we’ve launched a Halloween update! I always go all out for Halloween, and just had to bring my #sliving sparkle to the metaverse. Between now and Friday, November 3rd, my fans can grab new UGC accessories, equip cute pet accessories and even go on a spooky scavenger hunt in the world to unlock a new badge. 🎃 Thank you so much to Sawhorse Productions, 11:11 Media and Roblox for making my dreamland come to life for my fans and global community. I have so many more surprises in store for you all. Explore Slivingland for yourself: https://lnkd.in/eFN6jx7P Drop a comment below with what you think I should do next in Slivingland! #Roblox #gaming #metaverse #UGC #sliving #innovation

Kudos to our pioneering CEO, Paris Hilton, who is always at the forefront, pushing boundaries and redefining the future of entertainment. Our new Roblox experience, Slivingland, just surpassed 2 MILLION visits! 🎉 Here is why we're innovating in this space: ✨ Gaming and virtual worlds are the future. Meeting Gen Z where they are, and where they're spending hours every day socializing, chatting, playing and styling their avatars, is so important. The 11:11 Media team is always focused on integrating Paris' music, podcasts, products, and Y2K fashion into virtual worlds in exciting and innovative ways. ✨ Bringing Sliving into a new dimension. Building an immersive world around the Sliving IP goes beyond a digital experiment. It's a bold statement on the future of brand engagement. The next generation of IP will be incubated here, as metaverse-first, community-centric brands––and we couldn't be more excited to pioneer that space with our visionary partners that get it. ✨ The numbers speak for themselves: on average, users spend an unbelievable 25 minutes each in Slivingland. They're staying, slaying and returning to this dazzling experience! At 11:11 Media, we live and breathe innovation and are always exploring the intersection where pop culture, creativity, technology and entertainment come together to spark imagination and spread joy. Thank you to Sawhorse Productions for being incredible partners in bringing Slivingland to life! Explore it here: https://lnkd.in/es7ZHWgS We're thrilled with the success of Slivingland and we're just getting started.  #Roblox #gaming #metaverse #UGC #sliving #innovation

𝐑𝐨𝐛𝐥𝐨𝐱 𝐢𝐬 𝐭𝐚𝐤𝐢𝐧𝐠 𝐚 𝐦𝐨𝐫𝐞 𝐦𝐚𝐭𝐮𝐫𝐞 𝐭𝐮𝐫𝐧!👴🙋♂️ To enhance the experience for older audiences, Roblox implemented a 𝐦𝐚𝐣𝐨𝐫 𝐮𝐩𝐝𝐚𝐭𝐞 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐬𝐮𝐦𝐦𝐞𝐫. 🌞 In a blog post titled "𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝟏𝟕 𝐚𝐧𝐝 𝐔𝐩," they described the update as follows: "We aim for Roblox to simulate and even surpass real-world possibilities. For instance, 𝐰𝐡𝐞𝐧 𝐚 𝐟𝐚𝐦𝐢𝐥𝐲 𝐚𝐭𝐭𝐞𝐧𝐝𝐬 𝐚 𝐬𝐩𝐨𝐫𝐭𝐬 𝐞𝐯𝐞𝐧𝐭, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐝𝐢𝐮𝐦. However, certain areas might be restricted for younger individuals. As they age, they gain access to these areas, and we want to replicate that dynamic on Roblox. Now, 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐜𝐚𝐧 𝐨𝐟𝐟𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐚𝐠𝐞𝐝 𝟏𝟕 𝐚𝐧𝐝 𝐨𝐥𝐝𝐞𝐫 featuring more mature themes and storylines, akin to TV shows or stand-up comedy. These experiences may include 𝐡𝐞𝐢𝐠𝐡𝐭𝐞𝐧𝐞𝐝 𝐯𝐢𝐨𝐥𝐞𝐧𝐜𝐞, 𝐛𝐥𝐨𝐨𝐝, 𝐨𝐫 𝐜𝐫𝐮𝐝𝐞 𝐡𝐮𝐦𝐨𝐫." 🎭 Before this shift to age-specific 17+ content, Roblox had age guidelines allowing for experiences for those 9 and older, and 13 and older. The first brand diving into Roblox with a 17+ experience is Lionsgate'𝐬 𝐒𝐀𝐖 franchise, partnering with Six Flags for a blood-soaked obstacle course, aligned with the 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐨𝐟 𝐒𝐚𝐰 𝐗 𝐢𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫. 🔪 #Metaverse #Roblox #SawX #ImmersiveExperience

𝐑𝐨𝐛𝐥𝐨𝐱 𝐢𝐬 𝐭𝐚𝐤𝐢𝐧𝐠 𝐚 𝐦𝐨𝐫𝐞 𝐦𝐚𝐭𝐮𝐫𝐞 𝐭𝐮𝐫𝐧!👴🙋♂️ To enhance the experience for older audiences, Roblox implemented a 𝐦𝐚𝐣𝐨𝐫 𝐮𝐩𝐝𝐚𝐭𝐞 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐬𝐮𝐦𝐦𝐞𝐫. 🌞 In a blog post titled "𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝟏𝟕 𝐚𝐧𝐝 𝐔𝐩," they described the update as follows: "We aim for Roblox to simulate and even surpass real-world possibilities. For instance, 𝐰𝐡𝐞𝐧 𝐚 𝐟𝐚𝐦𝐢𝐥𝐲 𝐚𝐭𝐭𝐞𝐧𝐝𝐬 𝐚 𝐬𝐩𝐨𝐫𝐭𝐬 𝐞𝐯𝐞𝐧𝐭, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐝𝐢𝐮𝐦. However, certain areas might be restricted for younger individuals. As they age, they gain access to these areas, and we want to replicate that dynamic on Roblox. Now, 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐜𝐚𝐧 𝐨𝐟𝐟𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐚𝐠𝐞𝐝 𝟏𝟕 𝐚𝐧𝐝 𝐨𝐥𝐝𝐞𝐫 featuring more mature themes and storylines, akin to TV shows or stand-up comedy. These experiences may include 𝐡𝐞𝐢𝐠𝐡𝐭𝐞𝐧𝐞𝐝 𝐯𝐢𝐨𝐥𝐞𝐧𝐜𝐞, 𝐛𝐥𝐨𝐨𝐝, 𝐨𝐫 𝐜𝐫𝐮𝐝𝐞 𝐡𝐮𝐦𝐨𝐫." 🎭 Before this shift to age-specific 17+ content, Roblox had age guidelines allowing for experiences for those 9 and older, and 13 and older. The first brand diving into Roblox with a 17+ experience is Lionsgate'𝐬 𝐒𝐀𝐖 franchise, partnering with Six Flags for a blood-soaked obstacle course, aligned with the 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐨𝐟 𝐒𝐚𝐰 𝐗 𝐢𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫. 🔪 #Metaverse #Roblox #SawX

𝐖𝐞 𝐦𝐚𝐲 𝐡𝐚𝐯𝐞 𝐟𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐌𝐞𝐭 𝐆𝐚𝐥𝐚 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐖𝐨𝐫𝐥𝐝 Last week, I briefly analyzed the "Dress to Impress" experience and concluded that it might be the next big thing on Roblox. Looks like my assumption was right. 💯 The game has shown staggering growth in the span of one week. 🚀 𝐀𝐯𝐠 𝐂𝐂𝐔𝐬 - 𝟓𝟎𝐊 (Last week 20K) 👥 𝐀𝐯𝐠 𝐃𝐚𝐢𝐥𝐲 𝐯𝐢𝐬𝐢𝐭𝐬: 𝟓 𝐌𝐢𝐥𝐥𝐢𝐨𝐧  (Last week - 2 million) 🤯 𝐋𝐢𝐤𝐞 𝐩𝐞𝐫𝐜𝐞𝐧𝐭𝐚𝐠𝐞 - 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝟖𝟗% since December ❤️ 𝐓𝐨𝐩-𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: 𝐑𝐚𝐧𝐤𝐬 #𝟏𝟒 (Last week rank #16) 💰 𝐀𝐯𝐠 𝐩𝐥𝐚𝐲𝐭𝐢𝐦𝐞 - 𝟏𝟓 𝐦𝐢𝐧𝐬 (Never went below 10 min since December) ⏱️ The game is on the path to hitting the 7M DAUs mark by the end of next week! The last time a game showed such staggering growth on Roblox, it became the most visited experience of all time, aka Brookhaven. Another similarity that Dress to Impress shares with Brookhaven is that it is specifically meant for kids. Adults may not understand the fun behind the game, but kids have found their Met Gala! Source: RoMonitorStats, Rolimons 🌐 Link to last week’s analysis in the comment 💬 → We build Roblox games and digital brand strategies at www.themetakey.com - reach out to learn more! → Follow Prithvi Raj Chauhan for more insights on #roblox #fortnite #metaverse #gaming #genz #web3

Our efforts paid off splendidly! Even though the game is still in an open public test phase⚠️without ANY marketing⚠️ the response from the ROBLOX community has been mind-blowing. In just a matter of days, we've managed to captivate the hearts of over 📢10,000 Unique Users and is now added to our 3 Billion Total Visits! 📢 The overwhelming engagement and positive feedback have been nothing short of a dream come true for our team. We can't express how much your support means to us. For those unfamiliar with ROBLOX, let us fill you in. It's a vast platform that allows developers like us to create immersive virtual worlds where players can interact, and socialize. ROBLOX is not just a game; it's a community of millions of players worldwide, united by their passion for gaming, online events and challenges. With the doors of our new ROBLOX experience wide open, we encourage you to dive right in and explore. You'll be greeted with an abundance of fun, challenges, and surprises. From exhilarating quests to mind-bending puzzles, we've poured our hearts into designing an experience that'll keep you glued to your screens. If you're up for an adventure like no other, come shoot me a message! 😍 #roblox #metaverse #web3 #gamedev #project

Which brand would like to find out in real time how long and exactly when someone is wearing their apparel—assuming that the consumer is willing and incentivized to share this information? Likely a large portion if not all. As shown by Paris Hilton, this future may not be that far away. Will “hours worn” be a new consumer engagement metric? What utilities can be built on top of programmable, easily verifiable digital assets keying off metrics like these? #web3

Roblox's reach is soaring, and it's not slowing down. Why? Because Roblox is reshaping the way we think about online communities and interactive experiences. It's not just a game, it's the next-generation of social. 📊 Take a look at the data: 🌐 0.2 Billion Monthly Active Users: That's right, a staggering 200 million individuals actively participate in Roblox each month. It's a virtual universe where creativity knows no limits. 🧒 59% of Gen Z Engagement: Roblox has firmly established itself as a household name among the younger generation. Its immersive ecosystem and innovative features have captivated the imaginations of millions, making it a cultural touchstone. ⏱️ 156 Minutes a Day: Users don't just like Roblox; they love it. Its open-world gameplay, boundless creativity, and vibrant social connections keep players engaged day in and day out. These statistics are more than just numbers; they represent a global community of creators, players, and innovators who are shaping the future of digital entertainment. Roblox provides an unprecedented canvas for imagination and collaboration. It's where aspiring game developers hone their skills, artists bring their visions to life, and friends connect in virtual realms. VaynerX #roblox #brandinnovation #immersiveads

Sentosa's Roblox experience (Sentosa Land) has been a dead town for the longest time. Earlier this year when conducting a sharing on Brands on Roblox, I argued that Roblox is the best metaverse to build on if you don't want to end up a dead town. Alas! How did this go wrong with Sentosa's Roblox experience? The obvious answer - Negligence. Roblox experience is not meant to be a one time project. A successful Roblox experience requires updates, just like every website experience. If you enter Sentosa's Roblox experience, the only change they did was to update their billboard to promote a physical food fest. That's all. No updates on rewards at all. Our outdated rewards that expired are still showing up in our inventory. There's been 0 active user for the longest time. That's how bad it has gotten. A super promising project going down the drain. Let's compare this with Changiverse on Roblox, by Changi Airport. Changiverse has recently updated in celebration of Singapore's birthday. You can now fly your own plane on Changiverse. Not only that - they continue to give out free air tickets for winners of their race course event every month! The phygital experience is still intact. Changiverse continues to sustain a good number of visitors every month. One common thing that happened when both Sentosa Land and Changiverse launched was - a suspected glitch / hack attempt in their physical rewards system. A staycation reward and air tickets rewards are worthy of hacks and both indeed got hacked. The difference in their approach was this - Sentosa Land seem to be not as responsive in addressing the obvious hacks going on. But Changiverse communicated their findings in the experience itself and worked on solving the problem. They did solve the problem in the end and continue to give out physical rewards monthly. So the point is - How you approach the metaverse is very important. Commitment is key. #metaverse #roblox #sentosa #changiairport #sentosaland

🚀 Exciting News from Exclusible! 🚀 🎮 Yesterday, we unveiled its groundbreaking Roblox Report! 🎉 Ever wondered why Brands should pay attention to Roblox? Here's why: 👥 Roblox boasts an impressive 60 Million Daily Active Users! 💸 The average user spends $60 per year on Roblox! That's over 1 Billion dollars annually just waiting for brands and creators to seize in the Roblox universe. And that's only counting the revenue generated in-game! 💰 So, you might be thinking... 🤔 "How can my brand launch a Roblox experience?" Discover the answers to this burning question and more in our latest Roblox report! 📊 🚀 Bonus: Uncover how Chipotle leveraged Roblox to drive more customers to their stores! Big shoutout to Jocelyne R., Gabriel Pedruco, Sara Teixeira, and the incredible Exclusible team for their hard work! 👏 Ready to level up your brand in the Roblox metaverse? 🔗 Download the report now: https://lnkd.in/dHjwTt_P #Exclusible #Roblox #GamingRevolution #BrandExperience 🎮💼