Lead buyer beware! 😱 Not all providers are created equal. If you’ve ever evaluated content syndication providers, you know it can be challenging to figure out exactly 𝙝𝙤𝙬 they’re generating your leads and what type of quality to expect. 😅 If you want the inside scoop on how to get the answers before you sign on a new lead gen partner, our upcoming webinar is for you! Join us on 𝗝𝘂𝗹𝘆 𝟯𝟭 𝗮𝘁 𝟭𝗽𝗺 𝗘𝗧 as Tyler Lessard 🎯, CMO at TechnologyAdvice, breaks down how to properly vet a new lead gen provider. He’ll share 5 key questions that you should ask every vendor to unearth just how transparent, collaborative, reputable, and effective they 𝘳𝘦𝘢𝘭𝘭𝘺 are. Hope to see you there! 👋 https://lnkd.in/g4s4iyQH
Marketing Insiders by TA
Advertising Services
Nashville, Tennessee 4,739 followers
Helping you stay ahead of market trends and your pipeline. Subscribe to our newsletter for loads of learns and laughs ⬇️
About us
Welcome to the Marketing Insiders — your new cheat code for winning brand and demand strategies. We’re a team of B2B marketing enthusiasts and demand gen nerds who are forever exploring the wild world of B2B marketing. We learn, we laugh, and we share new ideas for how to stay ahead of market trends and your pipeline goals. Follow us for: → Fresh and timely insights on buyer trends and demand strategies → Exclusive research, checklists, templates, and other helpful resources → Marketing memes, because you deserve it Marketing Insiders is brought to you by TechnologyAdvice. TechnologyAdvice connects B2B technology buyers around the world with leading technology providers. We help businesses like yours build their brand and generate demand with technology buyers who are actively researching new products and services across our network of 50+ tech media brands, product review sites, newsletters, and social channels. With a global editorial team and a captive audience of 100M+ business professionals, we help you influence and convert key accounts on the tech media sites they already trust.
- Website
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https://solutions.technologyadvice.com/subscribe/
External link for Marketing Insiders by TA
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Nashville, Tennessee
- Founded
- 2013
- Specialties
- Performance Marketing Solutions, Lead Generation, Lead Scoring, Lead Nurturing, Custom Content, B2B Technology, Lead Qualification, Integrated Marketing, Content Marketing, IT Content, Webinars, White Papers, Online Advertising, Audience Targeting, and Topic Targeting
Updates
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𝙒𝙝𝙖𝙩'𝙨 𝙞𝙣𝙨𝙞𝙙𝙚 𝙩𝙝𝙚 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙄𝙣𝙨𝙞𝙙𝙚𝙧𝙨 𝙣𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧?! Here's a quick look at this week's issue 👀👇 We dropped 2 amazing resources for marketers looking to get the scoop on how to choose the right lead gen partners: 👉 Details on our upcoming webinar on July 31st! Tyler Lessard 🎯, CMO at TechnologyAdvice, will guide you through the process of selecting the ideal vendor. Sign up here: https://lnkd.in/eqNEAMX8... 👉 Our FREE checklist on 25+ questions to ask your lead gen providers before signing on the dotted line. Grab it here: https://lnkd.in/enaXZGUy... 𝗣𝗟𝗨𝗦: 🎧 A podcast episode by Scrappy ABM ft. ✅ Tyler Pleiss ✅, Corrina Owens, and 🔶🔸Mason Cosby🔸🔶. Listen as they discuss the best ABM program strategies for companies with limited resources. https://lnkd.in/ex3sQkV2 💡 Details from a new report by NetLine. (Spoiler alert: eBooks remain the most popular format for B2B content!) https://lnkd.in/eb3MX8iP And, as always, our relatable marketing meme of the week. Don't miss the next one!
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These are the questions most lead gen providers DON'T want you to ask… Want the full list? Grab it here 👇 https://lnkd.in/gfG9rX6B
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Working with lead gen providers? You’re not going to want to miss this! Join us on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗝𝘂𝗹𝘆 𝟯𝟭𝘀𝘁 𝗮𝘁 𝟭𝗣𝗠 𝗘𝗧 as Tyler Lessard 🎯 Lessard, CMO at TechnologyAdvice, guides you through the process of selecting the ideal lead gen partner. From optimizing your current strategies to diversifying your lead pipeline and ensuring a seamless partnership, we've got you covered. 𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: 👉 About the dark side of demand generation and what’s 𝘳𝘦𝘢𝘭𝘭𝘺 going on behind the scenes 👉 How to perfect the vendor evaluation process and align with the right ones to drive pipeline for your organization 👉 The 5 questions you need to ask every potential lead gen partner https://lnkd.in/g4s4iyQH
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Where are our developer marketers at? 👀 This one's for you! Our very own developer marketer insider, Gisel Luna, shares 4 key strategies to help level up your marketing programs.
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Marketing Insiders by TA reposted this
Vetting a new lead gen provider? 👀 Amy Holtzman, CMO at CHEQ shares her 3 must-ask questions to help separate the good from the bad. What would you add?
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Marketing Insiders by TA reposted this
Content calendar looking a little bare? It might be time for a good old-fashioned brainstorming session! Our Content Marketing Manager, Tania Blake, has rounded up a list of 7 content brainstorming activities you can try to get your marketing team's creative juices flowing and bring some fresh new ideas to the table.
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How has Demand Gen changed in the last 5 years? We asked 4 marketers. Here's what they said 👇 Featuring: Stephen Lackey (VP Marketing, SmartBug Media) Tim Davidson (ABM Advisor) 🔶🔸Mason Cosby🔸🔶 (Founder, Scrappy ABM) Nick Bennett (Co-Founder, TACK) What have 𝘺𝘰𝘶 seen change the most in recent years? We'd love to know!