Tyler Lessard 🎯

Imagine you're at a dinner party and everyone is talking about the latest marketing trends. Suddenly, someone chimes in with a brilliant new perspective, sparking a lively discussion. That is a thought leader. These industry experts aren't afraid to share their knowledge and challenge the status quo. They're the go-to people for insights, and their ideas shape the future of their field. Want to join them? Here's how: ✅ Find your niche & become an expert ✅ Share valuable content consistently ✅ Engage with your audience (build a community!) ✅ Be authentic - let your personality shine! Bonus: Check out Marie Forleo. #thoughtleader #personalbranding #digitalgrowth

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Marketing Directors, ever felt the frustration of investing in leads only to hear crickets? We get it. Learn how to craft compelling email nurture sequences that keep leads engaged, with tips on timing, content, and personalization. It's not just about emails; it's about building trust and guiding prospects. With nearly 80% of leads not converting due to lack of nurturing, it's time to take action. ✅How it Works: Guide leads from awareness to decision with tailored content. Shorten sales cycles and boost ROI. ✅ Save Time with Email Sequences: Automate outreach, engage prospects, and free up your team's time. Let's turn those leads into conversions. Hear from our team on their top tips and tricks to improve your lead nurturing campaign. https://hubs.ly/Q02nzwDR0

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You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Tired of the one-size-fits-all approach? 🤷‍♂️ Hey, ABM leaders! It's time to get crafty with your marketing strategies! 🎨 Tailoring an ABM strategy to your unique needs and those high-value accounts is like fitting a bespoke suit – it just feels right. 👌 At PinkPiano Inc, we've been in the B2B marketing game for over 25 years, and we know that a personalized ABM strategy can really make a difference in hitting those targets. 🎯 Ready to suit up? Text Us! Let's make your marketing strategy fit like a glove! 📲 #ABMStrategy #PersonalizedMarketing #B2BSuccess

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Did you know that up to 70% of your customers will churn within the first 100 days? 💥 In partnership with Gainsight, SABINA M. PONS, MA shares an article that highlights the critical need of mapping out a digital journey to target and tackle churn from before it is even a question. This great read "Digital Strategies to Help You Activate Your Customers" shares insights on how to map critical moments of truth during implementation and onboarding through correspondence of digital-led approaches, including who should be involved and what should be measured. Read more ⬇️ ⬇️ ⬇️

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Feeling overloaded & behind on projects? Discover proven strategies for effective task delegation & project management in marketing in Justin Sharaf's latest article for MarTech. Learn how to: 🔸 Free up your time for strategic initiatives 🔸 Boost team productivity & morale Deliver projects on time & within budget 🔸 Stop drowning in tasks! Empower your team & achieve marketing goals – Click the link below to claim your competitive edge 👇 https://lnkd.in/eN9_7PuH #MarketingOperations #ProjectManagement #Teamwork #MarketingProductivity #marketing #mops

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ICYMI: Check out our latest episode with Neil Hoyne, Chief Strategist at Google on the realities facing modern day marketing measurement practitioners. Catch the full episode here: https://lnkd.in/gjZSUtwB

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Is your sales team scrambling to connect with that elusive VP at your dream target account? Attempts to reach the prospect via phone call have not been successful? Sound familiar, ABM marketers? We've all been there. But what if there was a tireless, always-on team member who could bypass gatekeepers, personalize outreach at scale, and even spark genuine conversations with key decision-makers? Enter VoiceOwl AI automation solutions, your ABM game-changer. Leverage Gen AI-powered voice agents to increase connection rates with your target accounts. Our AI agents can: - Follow up persistently (without being annoying!), keeping your company top-of-mind. - Answer basic questions about your product or service, providing that initial nudge towards a conversation. The result? Warmer leads, more meaningful interactions, and a faster path to closing deals. Want to see how VoiceOwl can transform your ABM strategy? We're offering a free demo for a limited time. Just click the link below and see it for yourself! ➡️ https://bit.ly/48KYI2t #VoiceOwl #AI #ABM #Automation #AccountBasedMarketing #SalesEngagement # #TheFutureofSales #digitaltransformation #customerrelations #productivity #sales #artificialintelligence #generativeai #virtualassistants #data #crm #artificialintelligencetechnology

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Partner collaboration, tracking, and attribution have always been thorns in the sides of partnership pros. Most partnership managers are forced spend hours collecting conversations and activities with partners from multiple channels, or tracking their program impact manually. It’s an imperfect system, one that often leaves partner managers open to making mistakes or lacking the data they need to prove value. No more. Introducing Reveal’s newest feature: Measure. 🔥 Measure allows partnership managers to easily track partners’ attribution and the impact of their partnership program all in one place. With Measure, you can: 📈Track partner attribution accurately ⚖️Ensure mutual value and reciprocity with partners 💰Measure the overall impact of partnerships on the business Attribution and collaboration don’t have to be a hassle. Click here to learn more about our new feature: https://lnkd.in/e3MUuKHf

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Transform your browser into a powerful A/B testing lab with our new Chrome extension. No code? No problem! Now, marketers can effortlessly tweak, test, and transform website elements right from their browser using Statsig's Sidecar. Start making data-driven decisions and optimize your website on the fly. Read more: https://lnkd.in/geVJ2vxp Author: Jack Virag #abtesting #nocode #featureflags #productanalytics

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This episode of UNmiss is more than just a conversation. This is a deep dive into the world of marketing. With host Anatoly Ulitovsky and marketing guru Bill Macaitis. Learn strategies to promote growth. Find out how to make your product the hero of your story. Change your approach to marketing. Connect and discover the secrets of marketing success. Your path to marketing excellence starts here. See you in the episode! https://lnkd.in/efkSquA9 #marketing #podcast #episode #conversation

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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This episode of UNmiss is more than just a conversation. This is a deep dive into the world of marketing. With host Anatoly Ulitovsky and marketing guru Bill Macaitis. Learn strategies to promote growth. Find out how to make your product the hero of your story. Change your approach to marketing. Connect and discover the secrets of marketing success. Your path to marketing excellence starts here. See you in the episode! https://lnkd.in/efkSquA9 #trading #investing #brokers #podcast

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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Want to grow your personal brand, become a creator, or earn some extra bucks... Then this post is for you. Heard of Shopify collabs? It is a way that brands can connect with creators and influencers with 1000 or more followers. So, you need to start there. But if you have 1000 followers you will want to steal my framework and process for expediting collabs and streamlining workflow. Watch the video to learn more and DM "Get Social" if you are a brand or influencer looking to grow. #DTC #influencer #socialproof

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Are your incentivized lead generation campaigns failing due to unqualified gift card chasers? Learn how to attract ready-to-close, high quality leads with SweepLift's targeted, incentivized lead gen programs. See how such a program can power your market research efforts as well on your target audience.

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