Snap Inc.

Snap is honored to join two fellow tech companies, the government, and the United Nations in launching The Alliance to Prevent Drug Harms, a public-private partnership focused on disrupting illicit online drug activity and doubling down on awareness-raising and educational efforts, both online and off. Read more from our Global Head of Platform Safety, Jacqueline Beauchere: https://lnkd.in/ea4VEPnv.

Another week, another amazing Snap event! We hosted our first ever Performance Summit in the UK and I had a lot of fun chatting with Will Wilkie from Oh Polly and Sophie Morgan-Short representing UGG about how they've built performance strategies on Snapchat. Some of the highlights below; 👻 Snapchat is the 2nd top performing channel in the digital media mix (!!) 🚀 Fospha has significantly improved reporting on ROAS and CAC and optimising performance cross-channel and, it has enabled Oh Polly to better optimise spend and scale into the US. 📣 7/0 optimisation has been a key product for UGG to boost last-click attribution performance. 🔁 CAPI and EQS has been key to improving signals which has helped with; campaign optimisation, targeting and reporting. #snapchat #performancestrategies #advertisingtips

🎉 Celebrating my first Snapversary 👻 Wow, it feels like just yesterday I met the international comms team in London on my first day at Snap. I was excited and nervous at the same time, wondering why I had left my comfort zone. Now I can say that I’m incredibly grateful for the wonderful experiences and SO happy to have taken this step. Over the past 12 months, I’ve learned so much and grown in ways I never imagined. Here are a few key takeaways that have stood out to me: 🙌 Trust in yourself and your capabilities: If there’s one thing I’ve realized, it’s the importance of believing in oneself. I’m here for a reason – people believe in me, so why shouldn’t I? Embracing this mindset has empowered me to take on challenges with confidence and has been crucial in my professional growth. 📣 Share your expertise: My knowledge and experience are valuable assets. Sharing insights and contributing to discussions has not only amplified my voice but also enriched our team's collective success. Each perspective adds a unique flavor to the conversation, driving innovation and collaboration. 🔗 Work cross-functionally: Teamwork truly makes the dream work! Communications is not an individualistic discipline but an integral component of a cross-functional strategy that contributes to overarching business objectives. Leveraging synergies across functions has been essential in maximizing our resources and achieving our goals. A heartfelt thank you to my amazing colleagues who have made this year so memorable. Special shoutouts to the entire DACH, XFN and global comms team. Your support, collaboration, and camaraderie have been invaluable. 💛 #Snapversary #Snapchat #Communications

👏👏👏👏👏👏👏 👻 #snapchat #augmentedreality

As I reflect on another year at the Cannes Lions International Festival of Creativity, I’m reminded how much I enjoy catching up with clients and partners, and sharing Snapchat’s story. People are always amazed at how big our Snapchat community is and how, by design, Snapchat is a place where real friends and family come to deepen their relationships, enjoy their favourite Snap Stars, and have a lot of fun with our AR and AI innovations. We have a happy, engaged, growing community - the magic ingredient for driving real results. Just a few of my personal highlights from the week include seeing our new Less Likes More Love brand campaign - everywhere - especially the petit train and Snapcabs; clients and partners enjoying our Sport on Snapchat, Creators on Snapchat, and Music on Snapchat passion events; and of course, seeing the amazing Kellis and Honey Dijon perform at our packed Snapchat Beach event! My thanks to the teams and partners who made the week such a success. Here’s a sizzle of some of the best bits:

At Snap, we're committed to empowering young voices ahead of the UK General Election on 4 July. Through our partnership with MyLifeMySay (MLMS) and Give An X, we helped register 1.64 million young voters, with 3,000 registrations every five minutes via Snapchat! With polling day fast approaching, we've launched an AR election filter and an interactive lens on Snapchat to encourage voting and provide essential information. Learn more about our initiatives in our latest blog post. https://lnkd.in/ew3gCmWJ #UKElection #UKGeneralElection #Snapchat #YouthVote #DontSitOnTheSidelines #GiveAnX #BBC

Today, we announced new features to further safeguard our community from online harms. Our new suite of tools includes expanded in-app warnings, enhanced friending protections, simplified location-sharing, and blocking improvements – all designed to reinforce the real friend relationships that make Snapchat so unique. Read more here: https://lnkd.in/gbVi8sgk

The ‘selfie’ has always been in Snapchat’s DNA - and if you didn’t know already, yesterday was #InternationalPortraitDay To celebrate, Snapchat has joined forces with London’s National Portrait Gallery for a special AR-powered collaboration called ‘Post Your Portrait’. Working with the NPG, our brilliant AR Studio team curated an AR Lens which lets Snapchatters transform their selfies into iconic art styles, such as Cubism and Impressionism. Snapchatters can upload their selfies for display on the NPG’s main lobby wall as part of a special Snapchat feature which runs throughout this week until Sunday. NPG visitors can also try out the lens in our Snapchat AR photo booth just inside the entrance - and print them to keep!  Through this partnership, which blends artistry with next generation technology, we hope to transform the way young people engage with arts and culture in 2024. So take a selfie and head to the NPG to see your own portrait! #InternationalPortraitDay

⚽ Kick it like Snapchat! 👻 Inspired by the German national team's thrilling start in the European Championship, we've captured the excitement of our "Together We Play" event in Berlin. Relive the highlights and let’s carry this momentum after finishing the Group A as #1! #Snapchat #EuropeanChampionship #FunStartsWithYellow #TogetherWePlay

Introducing the new GenAI Suite in Lens Studio 5.0 from Snap AR! Check out the highlights from our Main Stage presentation “Advancing Snap AR through Generative AI” from Co-Founder and CTO Bobby Murphy, Paige Piskin and Michael Boland