THE ICONIC

Yesterday was a proud day for THE ICONIC. As a foundation member for Seamless, Australia's clothing product stewardship scheme, we were honoured to take part in the event that saw Minister for Environment and Water, The Hon. Tanya Plibersek mark the official launch. Creating lasting and genuine change for a more sustainable future in our industry is every retailer and brand's business, and we are proud to stand by this ground-breaking initiative. Each year, over 200,000 tonnes of clothing waste end up in Australian landfill and to reduce this inconceivable statistic, we must work together in an effort to change the way Australians choose, enjoy and recycle clothing. A stewardship approach recognises that the brands who place clothes on the market, are responsible for the entire life of that garment, from design, through to re-use and recycling. From 1st July, Seamless members will contribute $0.04 for each new garment placed on the Australian market and $0.03 for each sustainably made garment, whilst continuing to implement circularity programs. We are truly honoured to be one of eight Foundation members of Seamless and to be part of making this critical change. Australians will have the choice to support the now 62 responsible clothing brands who have already signed on, and together work toward the mission of making Australian clothing circular by 2030. Seamless is for everyone and we urge our industry, and our customers, to join us on this incredible journey. Our General Manager of THE ICONIC's Own Brand's, Peri-Jane Crosbie is a proud board member of Seamless and joined yesterday's proceedings with our Head of Sustainability Rebekka Carey-Smith and Sustainability Business Partner Nicole Conroy. 🔗 Join Seamless: https://lnkd.in/gBXWMZ9p #THEICONIC #StrongerTogether

On Wednesday, THE ICONIC hosted our highly anticipated 2024 Partner Day, gathering over 100 of our valued brand, commercial, and agency partners for a day filled with strategic updates and insightful discussions. The event showcased our remarkable progress over the past 12 months, highlighting the momentum of our company and platform transformation, and how THE ICONIC has built an ecosystem of models and services spanning Operations, Marketing and Insights, all dedicated to helping our partners thrive across their entire business landscape. We also shared key business updates including impressive outcomes from partners adopting our Fulfilled by THE ICONIC (FBI) service, our ICONIC brand platform refresh, ‘Got You Looking’, advancements to our tech infrastructure and significant AI improvements such as Multimodal Search and Metadata Enhancements, as well as updates on our People & Planet Positive strategy, all of which generated significant interest and discussion among attendees. In addition, we also held an engaging panel discussion featuring influential leaders Kirsty Muddle from Dentsu Creative,Rey-Hanna Vakili from LTK, Anastasia Lloyd-wallis from Retail Doctor Group,Melanie Hoptman from LiveRamp,Larissa Brander from EssilorLuxottica and Joanna Robinson from THE ICONIC . Together, we explored strategies for 'Creating Connection in Today’s Attention Economy', leaving attendees with actionable insights to drive their businesses forward. It was an incredible day and we can’t wait to see how our partnerships with our amazing brands will continue to grow. #PartnerDay2024 #StrategicPartnerships #Innovation #THEICONIC

Exciting news! THE ICONIC has been named a finalist for Customer Service Excellence and Best Online Fashion Retailer in this year's Online Retail Industry Awards (ORIAS). THE ICONIC's purpose - To create a better way for people to shop - would not be possible without our exceptional customer service and our world-class assortment of over 2,000 of the best local and international brands. These nominations recognise the incredible efforts and work our team put in to deliver a seamless and inspiring customer experience. Well done to our team for being shortlisted and congratulations to the finalists across all categories - we look forward to celebrating with you come July!

We're excited to announce a new addition to our stable of international fashion brands, Bershka, which makes us the first Australian retail partner for Zara's sister company. Now available onsite across womenswear and menswear, Bershka’s coveted collection includes; printed cargo pants, trending baggy jeans, stylish padded jackets, and timeless trench coats at an accessible price point. See more about the launch on Ragtrader: https://lnkd.in/gjd-XDCw

Our very own Head of Sustainability, Rebekka Carey-Smith will be a guest speaker at Unravel Carbon's upcoming webinar on Tuesday, 4th June at 1pm. Join the webinar to dive into the world of sustainability reporting within the fashion sector, discover strategies for effective preparation towards compliance and much more. To learn more about the session and to register, visit this link - https://lnkd.in/gDYjQYvF

Last week, our Buying and Marketing team had a jam-packed schedule at Australian Fashion Week 2024. Here’s a wrap-up from our team on the ground: We soaked up the latest trends, watched our brands unveil their new collections, and felt inspired by the creativity on display on the runways. Congratulations to everyone involved in AFFW! Whether you were activating a space or launching a runway show, it was brilliant. We are always so appreciative of the opportunity to attend the shows and stay in the know about all the upcoming trends.

If you are as customer obsessed as us, it's not too late to get tickets to this year's Mumbrella360. Hosted in Sydney from Tuesday 21st - Thursday 23rd May, the esteemed event brings together innovators and disruptors across marketing, media and beyond for inspiring conversations and future gazing. Our very own Chief Marketing Officer, Joanna Robinson will be taking to the stage on Thursday, joining a line-up of impressive women to discuss what it takes to empower women in media and marketing. For tickets and more information head here: https://lnkd.in/gbh6ZJkt

Australia’s fashion insiders are never busier than during Australian Fashion Week. Wanting to take a load off their well-healed feet, THE ICONIC and Uber One teamed up to get the stylish set where they needed to be. Of course, it wouldn’t be fashion week without a little back-seat gossip. THE ICONIC’s Senior Buyer, Lisa Bean hijacked the rides of some of Australia’s biggest names in fashion to get the low down on latest trends, predictions and insights from the runway - plus, sing a little carpool karaoke en-route to the next show. Thank you to our Stylist, Nicole Adolphe, Designer and Founder of Blanca, Ana Piteira and Founder of By Johnny, Johnny Schembri for coming along on the ride. 🎥 Kristy Clinton

We're thrilled to announce that we've been named a #2024HatchHotlist company! At THE ICONIC, we're all about helping Gen Z talent launch, grow, and thrive in their careers while finding purpose in their work. We are diverse, we are dynamic and, above all else, we are a community where people can bring their true authentic self to work, every day. We are proud to have so many incredible people who are truly making THE ICONIC, iconic. Interested in experiencing life as part of our team? Explore our current job opportunities at THE ICONIC- https://lnkd.in/gzeAF7k2

Today is #FirstRespondersDay - a day that encourages retailers to show their appreciation to first responders by providing special offers to these individuals at all participating Australian retail stores. To show our appreciation, some of our team visited the City of Sydney Fire Station who put their lives at risk everyday to protect our community and we thanked each of them with an ICONIC gift voucher. We are very appreciative of you all that you do, and we thank all first responders!