The latest edition of This Week in Marketing is a veritable treasure trove of B2B marketing insights handpicked from hard-won data and graciously shared with our community. ⬇
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Join us on Tuesday, July 23 for a webinar with Zapier. You'll hear how our customer MarketerHire was able to reduce their cost per lead by 30% after integrating LinkedIn Ads with Zapier and HubSpot. Register here: https://lnkd.in/g9NPaiPf
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💻 Display ads have become an integral tool for marketers to reach their target audience across platforms. Whether using single-image banner ads or multimedia ads, understanding how to use display advertising is essential for your businesses success. ⏩ Click to learn more about how to use these ads and optimize them for your business. #LinkedInMarketingBlog https://lnkd.in/eHqCU7PH
Defining Display Advertising as Digital Media Flourishes
linkedin.com
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LinkedIn Marketing Partner Dreamdata has published a new B2B benchmark report complete with ad budget analysis across platforms, ad performance, customer journey analysis. Among the many insights they found that B2Bs on average spend over 30% of their ad budget on LinkedIn Ads, the channel that offers the cheapest cost per influenced company of all major ad networks. Read on for more B2B insights: https://lnkd.in/dzncZdZH
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Struggling to make your B2B marketing more effective? 🎯 Account-based marketing (ABM) could be the game-changer you need! Instead of casting a wide net, ABM focuses on your most valuable accounts with personalized strategies. 📊 To learn how ABM can revolutionize your B2B approach and drive better results, check out these tips on how to create a winning ABM campaign: https://lnkd.in/e5YSdN9A #LinkedInMarketingBlog
Traits of a Winning ABM Campaign
linkedin.com
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The latest edition of This Week in Marketing has a wealth of practical advice for marketers looking to refresh their tactics. ⬇
This Week in Marketing: Refresh Your Tactics
LinkedIn for Marketing on LinkedIn
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LinkedIn for Marketing reposted this
🔑 📊 “The key is to focus on the data,” says Emily Gustin, Senior Associate for Business Development at LinkedIn. Attribution models are essential tools that help marketers understand the impact of different touchpoints on consumer behavior. However, they can be complex and challenging to implement and often require sophisticated analytics capabilities. ⤵ In the latest episode of The Undiscovered Metric, we speak with Emily Gustin to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including LinkedIn’s new Revenue Attribution Report. Learn more with Jonathan (JJ) Haigh here: https://lnkd.in/eiv6ktmB #DataDrivenMarketing #ThoughtLeadership #LinkedIn #MarketingMetrics Lara Julio
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Are you an agency, consultant, or vendor that specializes in B2B marketing? 📣 Calling all B2B marketing pros: Mastering LinkedIn could be your new competitive edge to drive great results for your clients. Ready to level up? Learn how our tools and training can transform your agency's LinkedIn game: Our tools ➕ your expertise 🟰 unstoppable growth for your clients. https://lnkd.in/e9rh3m69 #LinkedInMarketingBlog
LinkedIn for Agencies: Specialize in LinkedIn Marketing
linkedin.com
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B2B marketers are graciously sharing their techniques from recent projects to help you make your own marketing magic. 🔮 ICYMI: The latest edition of This Week in Marketing shares the latest releases from B2B marketers, so you have what to read, watch and know to amaze your customers. ✨ https://lnkd.in/ep4dBtEV #LinkedInMarketingBlog
This Week in Marketing: Behind the Curtain
linkedin.com