Generative AI is becoming a mainstay in B2B marketing strategies, but leaders and teams don’t yet express full confidence in using the technology. Here’s how to close the knowledge gap. ⬇
LinkedIn Collective
Advertising Services
Sunnyvale, California 38,503 followers
Groundbreaking insights from the world of work curated by our team of B2B marketing experts.
About us
Get groundbreaking data and insights from the world of work curated by our team of B2B marketing experts.
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https://business.linkedin.com/marketing-solutions
External link for LinkedIn Collective
- Industry
- Advertising Services
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- 10,001+ employees
- Headquarters
- Sunnyvale, California
Updates
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As B2B marketing teams find themselves in a new era of creativity, growth and tech transformation, skills like agility, social awareness, curiosity and accountability are essential for marketing leaders. 🌎 Bria Bryant, CMO, Assembly Global and Alberto Spinelli, EMEA Chief Marketing Officer and Head of Global Advertising, Lenovo share more in a conversation with Lynn Bader, Senior Director, Agency Development, LinkedIn. Watch their full #CannesLions discussion: https://lnkd.in/gsbvK7_N
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What skills will be top of mind for the next generation of marketers? 💭 • Passion to be a problem-solver 🎲 • Having multi-faceted interests 🖼️ • Empathy & soft skills (not just being ‘nice’) 💙 Hear more from our expert #CannesLions panel featuring, Minjae Ormes, VP, Global Brand & Consumer, LinkedIn; Carrie Palin, SVP & CMO, Cisco; Carla Zakhem-Hassan, CMO, JPMorganChase and Darla Price (she / her / hers), President, Ogilvy: https://lnkd.in/gDh_wSri
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LinkedIn Collective reposted this
Still processing all of the amazing meetings, conversations and events from Cannes Lions International Festival of Creativity. One of my highlights included joining @LinkedIn Collective #CannesLions, where I moderated a discussion on the trends and topics shaping our industry. Thank you to industry leaders Stephanie Nerlich, Wesley Haar, ter Chris Bagnall and Melissa Berger for invaluable insights, candor and wit. Please check out the full broadcast https://lnkd.in/eKMYe7ix
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LinkedIn Collective reposted this
Director, Market Engagement, The B2B Institute at LinkedIn, Co Founder of The B2B Institute, Writer & Digital Creator
Marketing broadly shapes the stories we see and the voices we hear. That's why Diversity, Equity, and Inclusion (DEI) is essential leadership for marketers. At Cannes Lions, we hosted a discussion on how marketing and communications professionals can become stronger champions for DEI. Coming off #Juneteenth and during a time of heightened pushback against DEI, this conversation was especially relevant. Our conversation explored: The critical role of DEI in authentic marketing and representation. Current challenges and strategic approaches to implement DEI in your work. Measuring the impact and future direction of DEI in marketing. Grateful for the nuance and depth industry leaders Emily K. Graham (Omnicom), Christena J. Pyle (she/her) (dentsu) and Channing Martin (Interpublic Group (IPG)) brought to the conversation. For leaders seeking fresh perspective, watch the full conversation here: https://lnkd.in/gMeiKDCF #ThePlaceToB2B #CannesLions #DEI #Marketing
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“It’s so important that businesses are leading the way as well” —Paul Jansen, Senior Director, Global Programs & Grantmaking at Outright International joined Josh Graff, Managing Director EMEA/LATAM, LinkedIn to explore the state of LGBTIQ+ representation around the world right now and examine the crucial role companies play in advancing diversity initiatives. Watch the full #CannesLions session: https://lnkd.in/gSBzhBEX
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Measurement in B2B can be incredibly complex. Here are three tips to keep top of mind when running a B2B campaign, from our expert panel at #CannesLions: 1. Target the right audience 🎯 2. Put the right content in front of your audience 📖 3. Measure 📏 Watch the full LinkedIn Collective session, featuring Sunil Naryani, Chief Product Officer, Media, dentsu APAC; Divya Gururaj, Global Chief Client Officer, Brainlabs and Gina Kleiner, Director of Product Marketing, LinkedIn: https://lnkd.in/gsJd3vnx
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LinkedIn Collective reposted this
Want to know where B2B is heading? Catch what our CEO and Founder, Chris Bagnall had to share with LinkedIn Collective at #CannesLions2024 💡 Predicting the future of a B2B industry that's always in flux can be challenging. Here are some highlights from Chris' appearance on LinkedIn's 'The Future of B2B: Key Trends, Predictions & Insights': 🎨 Great creativity has tangible business benefits, but to show that, we need to... 📊 Focus on the metrics that board members care about most - metrics like Customer Lifetime Value (CLTV) and Customer Acquisition Costs (CAC) that demonstrate the impact of marketing to the business in the long term 🤝 However, that requires a shift in how senior marketing leaders own 'marketing' - shifting away from merely being the 'promotions' department through a focus on the other 3Ps and cross-disciplinary collaboration To quote Chris directly, "If we want Marketing as a voice in the boardroom, we need to be able to demonstrate our value more consistently around a fuller mix of marketing." Want more insight into the future of B2B? Watch the full session here: https://lnkd.in/eH7cG72W And if you'd like to learn more about proving Marketing's value to the board, check out our research: https://lnkd.in/eqvXxcTG #TransmissionB2B #MarketingEffectiveness
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Our research shows that marketing leadership roles are far from going extinct 🦖 Instead, these roles are becoming more diverse and integrated into organizations 💼 Read our Marketing Jobs Outlook report to keep your skills sharp: https://lnkd.in/dFWwunqy