Head of Product Strategy and Marketing

Introducing Masabi

// At Masabi, we’re driving the fare payment revolution, powering the journeys of millions all over the world. We build fare collection platforms that allow riders to seamlessly buy and present tickets for public transport either on their mobile phones, from a ticket machine, or even by tapping their bank card to travel.

Our Justride platform is used in over 250 locations globally, including some of the largest cities in the world. With our industry-first mobile ticketing SDK, we’ve partnered with large players in the transport space, including Uber, Moovit and Transit.

Your own journey is important to us too. Choosing a role here means joining a network of innovators from all walks of life; a group of passionate individuals who consistently deliver. Here, you’ll find the tools you need to build the career you want. Whether you’re taking the direct route or trying a new path, we’ll support you no matter what.

The Role

As the Head of Product Strategy and Marketing, you will be a key architect of our product's future, shaping how we meet and exceed our strategic business goals through innovative product solutions. This role requires a blend of strategic foresight, industry expertise, and leadership acumen, making it ideal for someone who thrives in fast-paced environments and is passionate about transforming the transit technology landscape.

Location

This role is available in London, UK (hybrid or remote) or NA, East Coast locations (remote).

Key Responsibilities

Market Insight and Customer Segmentation:

• Conduct comprehensive market research to understand and anticipate customer needs based on size, type, and geography.
• Segment customers effectively using personas and detailed needs analysis.
• Identify product-market fit and gaps, working with Business Development to assess the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
  
  

Strategic Investment and Product Fit:

• Identify investments needed to meet market demands.
• Develop and prioritize investment cases to shape our strategy.
• Guide strategic investment choices, including M&A opportunities.
  
  

Developing Solutions for Emerging Market Problems:

• Create strategies to address complex market problems like cash digitization, card distribution, and AI integration.
• Identify problems, propose solutions, and gain agreement from customer-facing business units, engineering, product heads, and the CPO.
  
  

Go-to-Market (GTM) Strategy and Product Packaging:

• Develop GTM approaches for our portfolio, define our packaging and propose pricing for new products and capabilities.
• Own product marketing materials, enabling sales and educating client-facing teams on how to present the product in the market.
• Manage the product library and training materials.
  
  

Product Partnerships:

• Own overall product partnerships strategy, defining where we need partners, cataloguing partnerships, and identifying gaps.
  
  

Customer Feedback and Continuous Improvement:

• Develop a program to gather and understand customer and partner feedback and use it to influence planning.
• Establish a systematic approach to gather and interpret customer feedback and market data, turning insights into actionable improvements and innovations.
  
  

Identifying New Revenue Opportunities:

• Identify and develop new revenue opportunities, such as data monetization.
  
  

Cross-Functional Collaboration and Planning:

• Run planning cycles (annually and quarterly) across the team, working closely with heads of product and engineering, Business Development, Deployments, and Customer Success teams.
• Ensure a unified approach to product launches and ongoing management.
  
  

Senior Leadership and Customer Engagement:

• Partner with senior team members on major customer accounts, supporting senior relationships up to the executive level.
• Ensure product needs are understood, especially when working on customer-led engineering initiatives.
  
  

Data Strategy and Metrics Ownership:

• Own metrics across our portfolio, ensuring we are measuring the right things and using data to inform strategy.
• Define and guide our data strategy, ensuring that we leverage data effectively to make informed decisions and enhance product offerings.
  
  

Process Improvement and Communication:

• Create tools and templates to improve processes across Product and Masabi.
• Communicate effectively (verbal, written and visual) to describe products and initiatives in ways that resonate within the business.
  
  

About You

• Proven track record in product strategy, ideally in tech or SaaS companies.
• Strategic thinker with the ability to execute and drive results in a high-growth environment.
• Strong analytical skills, capable of interpreting complex data and market trends to make informed decisions.
• An inspirational leader who mentors future senior members and collaborates effectively.
• Commercially savvy, with experience in developing investment cases and pricing strategies.
• Passionate about technology and innovation, especially in transit or mobile solutions.
  
  

// Careers at Masabi are for people who are going places - people who are moved by our mission to improve accessibility and make fares fair for everyone. We are grateful to be a network of innovators from all walks of life; a group of passionate individuals who consistently deliver. We operate with openness — we celebrate multiple approaches and points of view and strive to create an environment where everyone feels empowered to bring their whole, authentic selves to work.

Whoever You Are, Just Be Yourself.

We encourage people from underrepresented backgrounds to apply; we don’t discriminate. Also, please notify our team of your pronouns at any point in your application. We believe in journeys made simple. Excursions made effortless. So, we cancel out confusion and leverage our collective expertise to support transit agencies and make life better for millions of riders — together, we are creating a future.

We’re already powering journeys - are you ready to join us?