XR Extreme Reach is the only partner certified to deliver ads across both linear and digital for the 2024 Paris Olympics with NBCUniversal. We are so proud to support the games and help advertisers showcase their stories during this historic milestone for women's sports, achieving parity and creating equal coverage for all athletes. Check out this Forbes article, featuring XR President, Jo Kinsella who discusses this incredible win as well as Mark Marshall from NBCU. Read the article here: https://lnkd.in/eiK_7W8a To learn more visit our site: https://www.xr.global/
XR Extreme Reach
Advertising Services
Hudson Yards, NY 38,955 followers
The leading platform powering creative around the world.
About us
XR Extreme Reach is the company behind the leading tech platform powering the global creative economy. We move creative at the speed of media, delivering unparalleled control, visibility and insight. Simplify campaign complexity with one global partner. See More. Know More.
- Website
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https://www.xr.global/
External link for XR Extreme Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Hudson Yards, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- 3rd Party Video Ad Serving, TV & Video workflow, Video Advertising Asset Managment, Talent & Rights management, TV Ad Delivery, and Video Analytics
Locations
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Primary
Hudson Yards, NY 10001, US
Employees at XR Extreme Reach
Updates
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Make Creative Intelligence Your New Superpower! 🦸 Our very own James Levy taking the stage at MAD//FEST 2024, highlighting the value multiplier of connecting data across every stage of the creative lifecycle–from concept to production, post production to media delivery 🚀 Watch the full video: https://lnkd.in/ed2xV-ag to learn how XR’s creative intelligence optimizes creativity, drives cost efficiencies, minimizes brand risk and maximizes ROI. #MadFest2024 #DataSuperpower #Innovation #CreativeIntelligence #DataDrivenMarketing
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XR Extreme Reach is continuing to innovate on behalf of our clients and excited to enable an interoperable data solution that benefits brands, agencies, publishers and measurement partners. Recently, XR and AD-ID, LLC jointly announced that they will be the first companies to implement the IAB Tech Lab's new Ad Creative ID Framework (ACIF), which solves for the ability to track every creative throughout the campaign lifecycle. Next week, XR's Dan Brackett will join the line up at IAB's Video Leadership Summit to unpack the new ACIF initiative, a creative ID standard that will solve for: 📊 Cross-Platform Ad Measurement: Fragmented and inconsistent data creates barriers to accurate counting and managing deduplication across linear and digital channels. 👤 Ad Frequency: Audiences are continuously overexposed to ads, leading to poor experiences and ineffective media investments. ⏱ Creative Reconciliation: Countless hours spent tracking down ad creative, matching data logs and validating campaign information. ❗ Brand Suitability & Publisher Reputation: Audiences continuously experience ads in the wrong context. XR has partnered with AD-ID to make persistent creative IDs a reality today--Watch the quick ACIF video and meet us at IAB VLS in Asbury Park, NJ to learn more!
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We can’t believe it has already been a week since MAD//FEST we’re all still buzzing from the success of our XR Lounge at Backstage with Uncensored CMO! From engaging with clients to connecting with industry peers, the event was filled with energy and inspiration. The amazing speakers left us brimming with new ideas and the vibrant atmosphere was truly infectious. It was fantastic to see so many passionate professionals pushing the boundaries of what's possible in our industry. A huge thank you to everyone who visited our XR Lounge and shared their insights with us. We loved every moment and can’t wait to bring this energy into our future projects with our clients. 🚀✨ Here’s a sneak peak of the madness at MAD//Fest…
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XR Extreme Reach reposted this
XR Extreme Reach has the largest distribution network and is thrilled to be part of NBCUniversal's Olympic milestone, featuring over 7,000 hours of TV content across linear and streaming channels, representing a monumental advertising opportunity for the world's largest brands to attract audiences across platforms and screens. XR is the only certified partner to uniquely deliver ads to linear AND streaming platforms during NBCU's coverage of the 2024 Paris games, featuring more programming than any other Olympics. We look forward to sharing brand stories with audiences everywhere during this 2-week long global event, showcasing the world of sports and so much more! Read more for a closer look at cross-platform TV advertising for the 2024 Paris games, representing TV broadcast & cable networks, CTV, digital, Spanish language content, etc. Link: https://bit.ly/3xDXzgz #Paris2024 #Olympics #Advertising #Marketing #SportsMarketing
HOW TO WATCH THE OLYMPIC GAMES PARIS 2024 ACROSS NBCUNIVERSAL
nbcsports.com
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XR Extreme Reach reposted this
Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council! #SmokeyBear #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention
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XR Extreme Reach reposted this
It's been a week since this #canneslions slice of insanity and I 𝑡ℎ𝑖𝑛𝑘 the hangover has just subsided... Danny Edwards and I tend to get all of the back-pats for the shindig, but its a small army of brilliant shots people - led by Sara Brady, Louise Lenzi, and Neil Sinclair - that actually get the job done, not to mention the wickedly talented Christopher Baker and Joe Totti who create our brilliant comic (filled for BTTF references for this particular nerd). Cheers to the sponsors, natch - Story: We Produce, D0C70R 7R0Y, Hero Productions Iceland, Lobo.cx, Stillking Films, Milk & Honey Productions, NINCH, Rebolucion and music sponsor Felt Music, plus our mothership XR Extreme Reach. Mostly, thanks to all that came and made it THE party of the Croisette this year. We'll be back... https://lnkd.in/eWeNpjme
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Ready to make your ads unforgettable? Next week at MAD//FEST join James Levy on the Creativity Stage for an inspiring session that will uncover the secrets of XR’s creative intelligence and how you can harness it to supercharge your advertising’s impact. Join the session on Day 2 and discover how to turn your advertising strategy from good to downright legendary. 🚀✨ Don’t miss out, we’ll see you there!
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MAD//FEST is almost here and we're beyond excited to be partnering once again. This year you’ll find us Backstage with the Uncensored CMO! We’ll be hosting our XR Extreme Reach Lounge at the Tap Room offering guests a break from the hustle of Brick Lane and a chance to watch live recordings of the Uncensored CMO Podcast. We’re particularly inspired by this year’s theme, "Fortune Favours the Bold." At XR, we’re on a bold mission to revolutionize advertising by powering the creative economy. At every step, we enable thousands of brands, agencies, publishers and studios to captivate audiences on any screen, anywhere in the world. If you’re in London, let’s connect over a beer or two! Feel free to reach out to our team!
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XR Extreme Reach reposted this
She Runs It joined us at #ADWEEKHouse to host a luncheon and celebrate the Best of the Badass Bosses. The lunch started with a guided meditation on divine feminine energy by Deepak Chopra MD (official) 🙏 Then XR Extreme Reach's Jo Kinsella, NBCUniversal's Alison Levin, American Express's Jessica Ling, Samsung Electronics' Cathy Oh and PepsiCo's Rosalina Tornel and Haleon's Katie Williams shared their stories and revealed their soft spots in a panel moderated by She Runs It's Lynn Branigan. #ADWEEKatCannes