Consumers are out in full force to catch the best deals on their favorite products this month. 🚀💻 Will these nearly two weeks of July deals give #retail the boost it needs? #RetailInsights #Ecommerce
Circana
Market Research
Chicago, Illinois 51,782 followers
A leading advisor on the complexity of consumer behavior.
About us
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.
- Website
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http://www.circana.com
External link for Circana
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
203 N LaSalle St
Chicago, Illinois 60601, US
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Port Washington, NY 11050, US
Employees at Circana
Updates
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Pictures from last month’s Circana Pride celebrations are appearing! 🏳️🌈 ✨ What a fantastic occasion for Circanians across the world to show our solidarity with the LGBTQI+ community and have some fun at the same time. Kudos to the amazing folks of the Pride Alliance who made it possible!
Working as a Talent Acquisition Coordinator for Circana throughout the APAC region, focusing on all stages of recruitment including onboarding our incredible staff.
Now the photos from our fun Pride night are available I wanted to share them with you all. 🤩 🌈 Last month the Pride Alliance for Circana put on an event celebrating our employees who associate themselves with and support the LGBTQI+ community with a fun night out of trivia. 😎 💜 As you can see from the photo below, I enjoy my trivia and take it fairly seriously, being quite competitive in all forms of competition. Sadly we did not win, but we did do well and it was a great night had by all, with a few drinks and a few too many pizzas! 😅 🍕 Hopefully tonight's themed trivia will go better 😋 🤞 #Pride #LifeatCircana #PrideMonth #Trivia #Circana
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Circana reposted this
Today is International Non-Binary People’s Day, a day to celebrate and acknowledge the diversity of those who identify as non-binary. Non-binary individuals do not identify exclusively as male or female, or may identify as both. This day highlights the importance of recognizing and respecting identities beyond the traditional gender binary. Read about the workplace experiences of three non-binary people, shared by Workplace Pride here: https://lnkd.in/g9jaHx88 Learn more about nonbinary identities and how to be a good ally to members of the community here: https://lnkd.in/e5A4a3EF #InternationalNonBinaryDay
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Nostalgia, inspiration, and self-care are key trends driving consumer escapism. Kristen McLean highlights opportunities for connecting to consumers’ desire for escapism in our latest Growth Insights episode. 💫 The joy economy allows manufacturers and retailers to serve a positive experience to consumers wanting to escape negativity in the world. 🎯 By putting the consumer at the center of decision-making, brands and retailers can benefit from participating in the joy economy. When done authentically, they can increase consumer loyalty. 🤝 Younger consumers are looking for a deeper dialogue with brands. Listening to these engaged consumers can fuel ideas for more meaningful connections. Listen to the full episode here: https://lnkd.in/dvmpG8kS #GrowthInsights #JoyEconomy #ConsumerTrends #ConsumerBehavior
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The business landscape is evolving rapidly with the rise of AI. It’s crucial for enterprises to grasp the core benefits and define their key business objectives to ensure readiness for AI PC adoption 🖥️. Our B2B Technology Analyst Mike Crosby shares three key areas to assess AI readiness and two main deployment strategies 👇 https://lnkd.in/ee8v9JHe #TechnologyTrends #AIPC #EnterpriseTechnology
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👗👖 What's behind Abercrombie & Fitch Co.'s brand revival? Kristen Classi-Zummo, our apparel industry advisor, sheds light on the success strategies deployed by A&F for The Wall Street Journal. https://lnkd.in/dqjAtkEb
Why Abercrombie & Fitch’s Stock Exploded Faster Than Nvidia’s | WSJ Case Study
https://www.youtube.com/
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We’re thrilled to announce the launch of Liquid AI™, a cutting-edge evolution of our renowned Liquid Data® platform, tailored to accelerate and enhance decision-making for our clients with powerful AI capabilities 📈🚀. 🌟 This milestone is the fruit of a five-year journey with our AI assistant, Emiri™, which now leverages our vast industry expertise and data resources for even more precise and actionable insights. Here’s to many more years of continuing our tradition of pioneering innovations! Discover more about Liquid AI™ here: https://lnkd.in/d3tutX3y #LiquidAI #LiquidData #AI #DataSolutions #Innovation
Circana Launches Liquid AI, Marking Five Years of AI Innovation
https://www.circana.com
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What's the secret to fueling excitement in the years after a successful product launch? 💥🚀 Using examples from our New Product Pacesetters report, Lisa Maas shares how the brands behind the top new product launches maintain momentum in year two and beyond. 🎧 Listen to the full Growth Insights podcast here: https://lnkd.in/dVPyEiKV #GrowthInsights #ProductMarketing #Innovation #CPG #CPGTrends
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Check 😉 it out! The checkout area is booming, with sales growing faster than most top categories in the grocery channel! 🌟 Smaller pack sizes and retail-sourced snacking are on the rise, showing stronger purchase dynamics despite inflation. Discover the latest trends with insights from Circana’s Krista Marino, Director, In Store Group. https://lnkd.in/dqV9WJcC #RetailInsights #GroceryTrends #ShopperBehavior
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𝐆𝐞𝐭 𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐩𝐢𝐜𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐫𝐞𝐧𝐝s 𝐚𝐜𝐫𝐨𝐬𝐬 𝐂𝐏𝐆 𝐚𝐧𝐝 𝐅𝐨𝐨𝐝𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐢𝐧 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 '𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐄𝐚𝐭𝐬' 𝐫𝐞𝐩𝐨𝐫𝐭. Our latest 'Complete Eats' report shows what's happening in Australia's food and drink market. It's a $158 billion industry, where inflation makes people spend 6% more per trip, and retail wins over foodservice. Age matters, as under 35s spend more on foodservice, while older ones spend less. Value is key, as both channels try to match price and quality, keeping customers happy and brands strong. 𝐆𝐞𝐭 𝐚 𝐭𝐚𝐬𝐭𝐞 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐟𝐫𝐞𝐞 𝐫𝐞𝐩𝐨𝐫𝐭> https://lnkd.in/gP638R2y