We surveyed over 500 execs on how AI/ML technologies are reshaping the market. The biggest takeaway? 💡 While AI will no doubt help meet consumer expectations, good data remains the foundation of its success. Unlock the future of personalization with our 5th Annual State of Personalization Report: https://lnkd.in/gRsktBWA
Segment
Technology, Information and Internet
San Francisco, CA 68,275 followers
We're the leading platform for your customer data.
About us
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
- Website
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https://segment.com
External link for Segment
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Founded
- 2012
- Specialties
- analytics, business intelligence, api, data, growth, CDP, and Customer Data Platform
Products
Segment
Customer Data Platforms (CDP)
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Locations
Employees at Segment
Updates
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Ready to delight your customers with the one-two punch 🥊 of AI and CX?
In the midst of the growing excitement about artificial general intelligence, it is essential to distinguish between #hype and tangible developments. I recently engaged in an insightful discussion with Kailey Raymond from Twilio on the lasting significance of #empathy in guaranteeing #customer satisfaction. I invite you to participate in the conversation and contribute your perspectives on strategies for fostering satisfaction in the age of AI and its substantial impact on customer experience.
The Age of AI-Driven Customer Delight with Guneet Singh, VP of Customer Experience & Care at AppFolio
https://spotify.com
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Vacasa TRIPLED guest bookings and boosted customer engagement with a personalized email marketing strategy that gives customers vacation vibes even before they arrive. Discover how 👉 https://bit.ly/3S2FqA1 Spoiler: It involves unifying data and accessing real-time insights with Segment's customer data platform.
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Say goodbye to basic username/password methods and embrace key-pair authentication with Segment's #Snowflake integration 🔑 🔑 – a robust alternative that uses cryptographic keys to ensure secure data access.🛡️ #DataSecurity #CyberSecurity #TechInnovation https://bit.ly/462C59P
Enhancing Security with Key-Pair Authentication for Snowflake Integration
segment.com
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Segment is now a key partner in Braze's Data Platform. 🤝 Our integration uses enhanced customer profiles to drive more personalized campaigns and advanced use cases - now that's worth celebrating. 🙌 #DataUnification #Personalization #Segment #Braze
Enhancing Customer Profiles: Twilio Segment's Role in the Braze Data Platform
segment.com
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Only 50% of consumers trust brands to safeguard their personal data and use it responsibly. Earning this trust demands transparency in data collection, storage, and usage. Is your business ready to meet these expectations? 🤔 #DataPrivacy #Compliance
Personalisation vs privacy: ensuring data compliance while building trust
segment.com
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Worried about bad data affecting your AI? 😟 You're not alone. Join us July 24th to learn how The Motley Fool uses reliable data-driven AI for predictions and generation to save time and boost revenue.💰 Reserve your seat 👉 https://bit.ly/3XUGBoI
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Seven in 10 brands agree that AI adoption will fundamentally change personalization. But what's really going on here? In our upcoming webinar on July 9th, Rick Kenney, Managing Director of Leading Lights, explores the profound changes AI is bringing to the world of personalization. 🧠✨ Curious to see the full discussion? Register here 👉 https://bit.ly/3VRa809
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Data is king, but knowing how to use it can make all the difference in creating personalized customer experiences. 🌟 🎥 Watch a snippet from our upcoming webinar on July 9th as Rick Kinney, Managing Director of Leading Lights and former Head of Consumer Insights at Salesforce, shares invaluable insights on the building blocks of good data. Curious to see the full discussion? Register here: https://bit.ly/3VRa809
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🔍 Explore how Segment's latest blog unveils the magic behind AI-driven data mappings, offering insights into efficiency gains and improved data quality. Elevate your data strategy today! #DataScience #TechTrends Read it here 👉 https://bit.ly/3XH1wvy