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Software used to create a unified customer database accessible to other systems. - Integrate data from multiple sources into individual customer profiles - Execute marketing campaigns and improve targeting - Predict the optimal next step for a particular customer and offer customized support
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The Twilio Segment CDP brings a modern customer data foundation to the messaging, email, customer service, voice and video interactions you power through Twilio. CustomerAI has the potential to revolutionize customer engagement. But AI is only as good as the data you give it. The Segment CDP gives you AI-ready data for the most insightful, precise, intelligent results.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
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akaInsights allows you to access and understand data from multiple channels. It helps conjure a 360 view of every customer and has powerful predictive models so that you can know what their needs are before your customer know it themselves. With akaInsights, you can now discover and define new customer segments, make smarter personalization interventions and target the most valuable segments by delivering sophisticated marketing campaigns across all offline and online channels. Marketing automation enabled by akaInsights allows you to track and respond in real time, increasing campaign effectiveness.
Optimizely Data Platform unlocks the power of customer data and empowers teams to get the most out of Optimizely's market-leading solutions and the world's largest digital laboratory. In just a few clicks, you can consolidate customer data from multiple sources, create unified customer profiles, and segment your customer base for personalized experiences in real-time. Optimizely Data Platform uses machine learning to provide compelling insights about your customers, uncover hidden gems within your catalog, and surface more opportunities for experimentation. The result? Greater customer lifetime value, higher retention and loyalty, and more revenue.
Capillary Insights+ is an advanced decision-making tool designed for today’s business environment to deliver insights. It is an AI & ML powered Business Intelligence tool that lets you structure your practices of collecting data, analyzing, and turning raw data into actionable insights.
Drive measurable growth by planning, orchestrating, measuring, and optimizing hundreds of personalized CRM Marketing campaigns with relationship marketing tools. OptiGenie AI Unlock new realms of personalization with OptiGenie – where AI meets customer-led marketing. From discovering marketing insights with Generative AI, to creating personalized messages with AI product recommendations, to orchestrating AI-led journeys with Self-Optimizing Campaigns, OptiGenie elevates every aspect of marketing. Real-Time CDP Optimove ingests and processes all customer data into a single view to make it easily accessible to non-technical users while also providing smart insights to help better understand your customers. Multichannel Decisioning Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning.
Oracle Fusion Marketing’s Unity Customer Data Platform (CDP) helps marketers turn customer data silos into actionable, trusted customer profiles to produce business outcomes like improved customer acquisition, engagement, and loyalty. The Unity CDP provides three core functions that help organizations make the best possible use of their first-party and third-party data. It builds a unified profile for every account, customer, product, etc., predicts what customers need through real-time intelligent decisioning based on those unified profiles, and then orchestrates personalized experiences and makes audiences and predictions available across engagement channels for activations.