We believe that taking time to recharge is essential for productivity, mental health, and overall employee well-being.🇨🇭This summer, Meaghan Shanley, Erin Kelly, and Kathryn McKean traveled to Switzerland to take advantage of our unlimited PTO, just one of the many perks of working at Primacy! Check out our careers page linked below for open roles and additional benefits of working under Digital United. 👉https://lnkd.in/exu8T27U #UnlimitedPTO #WorkLifeBalance #Hiring #OpenRoles
Primacy
Marketing Services
Farmington, Connecticut 7,688 followers
We're a digital experience agency crafting purposeful brand experiences that maximize customer lifetime value.
About us
Hello, we're Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Primacy's best-in-class, tenured experts work with purpose-driven leaders who have the power to redefine the future in our core 4 industries: education, financial services, health, and manufacturing. Together, we're proud to solve some of today's most important challenges to elevate the human experience. Outsized growth starts by visiting primacy.com.
- Website
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http://www.primacy.com
External link for Primacy
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Farmington, Connecticut
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Creative, Strategy, Digital Marketing, Analytics, Agency, User Experience, SEO, Paid Search, Website Design, Development, Advertising, and Emerging Technology Implementation
Locations
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Primary
1577 New Britain Ave
Farmington, Connecticut 06032, US
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160 State Street
10th Floor
Boston, MA 02109, US
Employees at Primacy
Updates
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Meet Ryan McCarty, our Associate Director of Experience, who’s been navigating the waves of user experience at Primacy for the last 6.5 years! When he’s not strategizing complex websites, Ryan is swimming with his dog, beach-hopping the coast to surf, and taking drone photography. Thanks for all you do, Ryan! 🌊 #EmployeeSpotlight
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As AI reshapes healthcare marketing, the issue of liability becomes more crucial. Who should be responsible when AI makes a mistake? In his recent article for Swaay.Health Marketing Community, Daniel Campagna delves into these complex issues, stressing the indispensable role of human oversight in AI's decisions. Thank you John Lynn for publishing! Read more on how legal counsel and rigorous evaluation can mitigate risks: https://lnkd.in/ePXdDzmF #AIinHealthcare #HealthcareMarketing #AIResponsibility #NavigatingAI
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Healthcare marketing teams have a reason to celebrate: the HHS Bulletin restricting healthcare providers from using certain web technologies has been vacated!🚨 Read our latest blog by Director of Analytics, Alex Fraser, MBA, to discover what this means for the future of healthcare analytics and how to navigate the return to Google Analytics 4 (GA4) while ensuring patient privacy. #HealthcareAnalytics #HealthcareIT #DataPrivacy #GA4 🔗 https://lnkd.in/e-RHdUKa
Court Ruling on HHS Bulletin: Impact on Healthcare Analytics Practices
primacy.com
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As the #MeltwaterSummit wraps, we're sharing some team highlights and learnings from our favorite session: PR & Communications in Higher Ed. (Ryan Reynolds was the keynote speaker, so that's saying something.) 1️⃣ Read the room: It's crucial to be in tune with the cultural conversation and know when it's the right time to listen rather than push for brand affinity. 2️⃣ Adapt to changing student attitudes: Students are increasingly pragmatic. They want to understand an institution's experiences and outcomes. Some of their least trusted sources are brand channels from universities, dubbed "slick marketing engines." 3️⃣ Address channel disconnect: YouTube is the channel most trusted by students, yet only 18% of higher ed marketers prioritize it. Readjust priorities to meet students where they are online. 4️⃣ Strategize for success: Develop a strategic plan that aligns with your university or department's key priorities each year. Focus on these stories and avoid the temptation to cater to everyone. We're so excited to share these themes with clients, and we can't wait until next year's Meltwater Summit! #meltwater #highered
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Academic medical centers are at the heart of innovation and progress. But in this dynamic landscape, a formidable challenge looms on the horizon: transformation. There are many key drivers behind this evolution, from advancements in technology to the rise in patient-centric care models. Learn more about these drivers and how to navigate the minefield of academic medical center digital transformations in our article for eHealthcare Strategy & Trends. 🔗 https://lnkd.in/gna7D8vR
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Primacy reposted this
Tune in to the most recent episode of The Agile Brand™ with Greg Kihlström podcast to hear President Jon Stewart discuss the advantages and challenges of open source solutions, particularly in highly regulated industries. Thank you Greg Kihlstrom for having us as a guest! https://lnkd.in/gDknCD_x
#538: Open source in the enterprise with Jon Stewart, ZenSource
https://spotify.com
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From team dinners and campus tours to taking calls from Erin Simmons's van and hiking up a mountain with Allison Minutillo, our team knows how to do on-site visits. We're so grateful that our work allows us to collaborate with clients in person.
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Setting up that first campus visit, getting accepted, and celebrating pivotal moments on campus—Primacy and Digital United are honored to play a role in the moments that matter throughout the higher education journey. This National Higher Education Day, we're celebrating the life-altering impact of higher education, which fuels our commitment to partnering with colleges and universities worldwide. #nationalhighereducationday #highered
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A good website engages the user. A great website stands out and ensures longevity. Primacy is honored to receive a Gold Award at the 41st Annual Healthcare Advertising Awards for our website refresh with Icahn School of Medicine at Mount Sinai. Congrats to all involved in this project!