The Agile Brand™ with Greg Kihlström

📺 Watch it for yourself! 📺 It's all about #ROAS - Many brands waste tons of media spend, sending offers to customers who have already converted, and a solution to minimize this is surely top of mind for marketers out there that want to maximize the efficiency and effectiveness of their marketing efforts. Welcome to One Amazing About ActionIQ. Today, host Greg Kihlstrom welcomes Jack Cochran, Director of Solution Consulting at ActionIQ to the show and he will be sharing one amazing thing with us today: dynamic media suppressions. #advertising #ROI #adspend #CDP

The latest by Greg Kihlström: Investing in Employees for Improved #CustomerExperience - CEOWORLD magazine https://buff.ly/3uDgYMH #CX #CXStrategy #EmployeeExperience #leadership #workforce #customercentric

🎙 New Episode! 🎙 Today we’re going to talk about trends in conversational commerce and why #retailers need to rethink the customer experience when it comes to messaging apps. Host Greg Kihlstrom is joined by Stefanos Loukakos, Co-Founder and CEO of Connectly.ai, who was previously Facebook’s Head of Messenger Business.

📚 While I have published a book or two over the years 📚📚📚, and been proud to *self-publish* them up until now, I am now THRILLED to announce the first book (of a few) that is published by MERCURY LEARNING AND INFORMATION, an imprint of De Gruyter, one of the top academic publishers in the world. Drawing on my knowledge of #AI in the field of #marketing, I'm so excited that this book is now available and I can't wait to hear the response! If you're interested in learning more information is available here: https://lnkd.in/erkNyBae

#AI is not all hype, but there is definitely some hype. Greg Kihlstrom debunks some common #artificialintelligence myths for #marketers.

😎 Lots to cover this week before you head out for the weekend! ☀ Go behind the scenes of the world's best platforms: this week we feature Eli Finkelshteyn of Constructor and their AI Shopping Assistant Catch the latest episodes of the top-ranked enterprise marketing #podcast with topics on aligning brand and business with Lorraine (Lori) Poer of Blackbaud and Nigel Evan Dennis of The Office of Experience, plus Sue Keith of Landrum Talent Solutions (formerly Ceres Talent) on the Great Hesitation in the #marketing talent market. Plus, much, much more!

🎙 New Episode: 🎙 In a hyper-competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Host Greg Kihlstrom is joined by Alice Eweida (Rock), CEO of Pandia Health. Alice brings extensive experience in navigating both direct-to-consumer and business-to-business models in the #healthcare sector.

The latest by Greg Kihlström for CMSWire: Why Agile Marketing and Customer Experience Is No Longer an Option https://buff.ly/49TdBRZ #agilemarketing #agilecx #marketingstrategy #CX #CustomerExperience #Agile

Don't miss the latest episode of The Delighted Customers with Mark Slatin, CCXP #podcast! 🎙️ Mark talks with James Killian, Ph.D., an expert in employee experience and a professor at Michigan State University. Here are three key takeaways: Start Small, but Start Now: James emphasized the importance of taking action and not getting bogged down by overplanning. Just get started on improving employee experience, even if it's with small steps. Progress is progress, no matter how small. Break Down Silos: James highlighted the need to break down silos within organizations to create a more holistic approach to employee and customer experience. By connecting different research streams and departments, organizations can gain valuable insights and deliver a seamless experience. Empower Authenticity: James stressed the significance of authenticity in both personal and professional relationships. Being true to yourself and surrounding yourself with supportive and positive individuals can lead to a more fulfilling and successful career. Let's continue to prioritize employee experience and create a positive impact on customer satisfaction. Remember, happy employees lead to delighted customers! 🌟 #EmployeeExperience #CustomerExperience #PodcastEpisode #DelightedCustomers #CXManagement #EmployeeEngagement #HolisticApproach

“Let’s break down those silos”  —Everyone. Always. ➡ Just because it’s a business cliché, doesn’t make it untrue. As you know all too well, the need for agility, innovation, and seamless collaboration is more critical than ever. Let’s build an amazing omnichannel experience for our customers from the inside out. It will take people, processes, data, and platforms working together. I hope you'll join me on this journey. ➡