Jungle Scout

Brands say increasing ad costs are the number one challenge to selling on Amazon — and our 2024 Amazon Advertising Report shows a decline in RoAS across several Amazon ad types and strategies. How are brands responding? One strategy that’s gaining popularity is a multi-platform advertising approach that uses Google advertising to boost Amazon sales. When executed correctly, Google and Amazon ads make a powerful combo that: • Reaches shoppers at multiple stages of their buying process • Limits the visibility of competitors in crowded markets • Increases customer lifetime value and new-to-brand sales • Offers a more cost-effective way to direct traffic to listings Want to learn more about the results brands are seeing with this strategy (and how you can put it into action)? Download the report for insights and tips from Jungle Scout experts and our partners at Ampd: https://lnkd.in/geMi4E8t

We're always "driving" business success with Jungle Scout Cobalt ️⛳️ Check out the insights on these top selling golf products 👇

Would you rather… 👇 a) Be the only product on one of your competitor’s listings b) Never have another competitor on one of your listings

Twas’ the night before Prime Day and all through the house 🏠 Not a creature was stirring, not even Bezos. 🐭 The listings are optimized, all campaigns are set ✅ Here is to having the best Prime Day yet! 🤑

Most likely to brighten the vibes of a zoom meeting: Thaís de Bastos ☀️ Check out her story on how she found Jungle Scout and how she now is a specialist in helping others do the same 🧡👇 What year you started at Jungle Scout: I started in June 2022 - 2 years ago! Role at Jungle Scout then: Talent Sourcer & Coordinator Role at Jungle Scout now: Talent Acquisition Specialist What interested you about Jungle Scout: I first heard about Jungle Scout from a friend who worked here and had amazing things to say. Intrigued, I did some research, and as a salesperson who was looking for a career change, it was a priority for me to join a company whose product & mission I believed in. When I came across Jungle Scout's tools and saw the impressive number of businesses they had impacted, I realized that people here were building something TRULY special & immediately wanted to be a part of it. I'm so thankful that they believed in me - landing my first recruiting role and working with awesome people every day was the cherry on top! What you love about Jungle Scout: That's one of my favorite questions! I could say so many different things, but the most important one (and this might sound biased coming from a People & Culture team member) is the people. Truly. I have never worked with such a passionate, collaborative team before. We have such an amazing culture because of the fantastic humans we have on the team, who challenge you every day, help you grow, and push you out of your comfort zone. Jungle Scout years are kind of like dog years - you learn and grow so much in such a short period of time, all while having fun in the process.

How did consumer spending change in Q2 2024? Get our just-released Consumer Trends Report to find out! Get fresh insights into spending patterns, popular product categories, where consumers are shopping, and more: ⭐️Quarterly spending changes ⭐️Top factors influencing purchase decisions ⭐️Most popular online and in-store retailers ⭐️How social media is changing ecommerce ⭐️Generational differences in shopping behavior Make sure you’re up to speed. Link to the full report will be in the comments 👇

Have you seen this? Gen Alpha has been taking over SEPHORA stores, and it has made its way to social media. There is a lot of controversy over "ten-year-olds in Sephora" shopping for brands like DRUNK ELEPHANT, Sol de Janeiro, and Tower 28 Beauty, Inc. but we wanted to see if these trends translated to Amazon. Take a look at what we found 👀

The second installment in our Amazon Market Watch: Baby Products series is here! Get the latest Jungle Scout Cobalt insights for health, safety, and personal care products within the Baby category. 👶See what’s selling in baby care products 👶Find out which brands are leading in market share and share of voice 👶Get data on 20 of the most popular search keywords in this market 👶Plus we share some strategic recommendations for leveraging the trends we uncovered in our analysis of over 3,000 brands and 20,000 products. Get the report: https://lnkd.in/gFJExNmc

Top Trending Baby Terms on Amazon? Here’s what you need to know ↓ Jungle Scout just released their market watch report on baby stuff. Booming Categories: → Baby Bathing and Grooming: High search volume, super competitive. → Baby Health Products: Thermometers, scales, meds, and skincare. → Safety Products: Babyproofing, gates, locks, and monitors. Top-Selling Products: → Boudreaux’s Butt Paste Diaper Rash Cream. → Frida Baby NoseFrida Nasal Aspirator. → Desitin Maximum Strength Diaper Rash Cream. → iHealth Non-Contact Baby Thermometer. → Cetaphil Baby Wash & Shampoo Plus Body Lotion. Market Trends: → Year-Over-Year: 1P sellers saw a 15% revenue increase. 3P sellers saw a 13% revenue rise. Perhaps people with kids are MORE comfortable with the Sold/Shipped by Amazon? Competitive Landscape? → Leading Brands: Dearlomum, BIBS, Triple Paste, Likzest, Miumoon. → Market Share Movers: Summer Infant and Regalo International LLC had notable shifts. Popular Keywords: → Generic: High volume for: “Baby essentials” “Baby monitor” “Newborn essentials” “Baby proofing” People NEED things for the kids and NEED to keep them safe. No brainer here. → Branded: Increased searches for “A & D cream,” “Butt Paste,” and “ Dove baby wash.” Share of Voice (SOV) Leaders: → Baby Monitor: VTech, HelloBaby. → Baby Bath: Angelcare, Frida Baby. → Diaper Cream: Desitin, Boudreaux’s Butt Paste, Aquaphor. Why does this matter? → Strong Brand Loyalty: Consumers search by brand name. → Competitive Pricing: Market prices are dropping, stay competitive. → Growing Demand: Positive trends in search volume and sales. TL;DR: Amazon’s baby care category is booming. Know the trends, top products, and stay competitive. Keep your finger on the pulse. Stay ahead of the game. And don't forget to PickFu - because testing before investing is what the cool kids do. #AmazonCTR