Unifying data in a central source (like a cloud data warehouse) will be the key to success for AI models. "If we don’t have clean and complete data flowing to these models, they will literally lack the intelligence to make good decisions and deliver rational outcomes." Digging into the State of Martech 2024, this unified data layer is becoming more common among marketing professionals: 71% of martech and marketing ops professionals have integrated a data warehouse/lake with their martech stack, with 69% enabling bidirectional data flow. Are you unifying your data to support smarter, more effective AI models, or does it remain siloed and disjointed? Read more great insight from Scott Brinker 👉 https://lnkd.in/gCab5r7G #AI #Martech #DataLayer
GrowthLoop
Software Development
San Francisco, CA 4,734 followers
Marketing agility, delivered by the data cloud
About us
Welcome to GrowthLoop, where modern marketing meets innovation. We're the composable customer data platform (CDP) that empowers marketers to build audience segments, orchestrate cross-channel journeys, and measure results through the data cloud. Say goodbye to traditional martech limitations and hello to a future of limitless possibilities in marketing technology. Join us in shaping the future. We are a fast-growing, profitable, cloud technology startup based in San Francisco, New York, and Toronto. We are seeking engineers looking to join a high-growth cloud technology company. Join us today! Visit our website Careers page to learn more.
- Website
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http://www.growthloop.com
External link for GrowthLoop
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Snowflake, BigQuery, Marketing Campaigns, Customer Audience Building, Visual Customer Audience Builder, Analytics Team, Sales Team, Marketing Team, Google, SaaS, Customer Data, Data Teams, Customer Data Software, Cloud Storage, On-Prem, CRM, Google Ads, Facebook Ads, Salesforce, Microsoft Dynamics, Advertising Partners, Advertisements, Democratized Customer Data Platform, Customer Data Warehouse, CDP, Databricks, AWS, Customer Journeys, Customer Journey Orchestration, and composable CDP
Products
GrowthLoop
Customer Data Platforms (CDP)
The GrowthLoop composable CDP empowers marketers to build intelligent audience segments, orchestrate cross-channel journeys, and measure results directly on their data cloud.
Locations
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Primary
San Francisco, CA 94103, US
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New York City, New York 10001, US
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330 N Wabash Ave
Chicago, Illinois 60611, US
Employees at GrowthLoop
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Chris O'Neill
Technology Leader & Investor | Board Member | Advisor
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Juergen Weichert
GTM, Strategic Partnerships, Internationalization - Supporting Scaleups / VCs / PEs in Europe and North America
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Jace Dicker
Senior Enterprise Account Executive - No-Code Data Warehouse Activation in a post-CDP world
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Jeff Summers
SaaS Growth Specialist, Chief Commercial Officer
Updates
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Should you have an "always-on" approach to customer acquisition? 🤔 Solutions Architect Ariel Aguilar Gonzalez shares his advice on this #marketing strategy and how to optimize your always-on acquisition campaigns. #CustomerAcquisition #MarketingStrategy #Advertising
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GrowthLoop reposted this
The new data layer in martech has taken hold as the foundation upon which marketing AI will be built. 71% of savvy martech and marketing ops pros in our State of Martech 2024 report say they have already integrated a data warehouse/data lake with their martech stack. 61% of them have more than half of their martech apps integrated with it. This architecture breaks us out of the hell of a hundred siloed app databases that has been the greatest pain point of heterogeneous tech stacks for the past decade. All of the data across marketing — and other relevant departments, such as product, sales, and customer service — is aggregated into the warehouse/lakehouse, where it becomes accessible to any app within your stack. The apps that are going to have the most fun with this? The new generation of AI co-pilots and agents that are swiftly emerging. Full article: https://lnkd.in/e6Fnx5Vu #martech
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Our customer team has some incredible skills — but who knew they also had talent on the mini golf course? ⛳ After wrapping up strategy sessions at an offsite in #Denver this week, a few of our customer team leaders got in a round at Puttshack. We had a blast connecting, strategizing, and getting into some friendly competition. Congrats to Alexander Severt for taking the first place trophy! 🏆 #CX #GrowthLoopTeam
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Reminiscing today about the Snowflake #DataCloudSummit and this fantastic quote from Braden Moore's presentation. 💡 What can a good #generativeAI engine do for your team? #SnowflakeSummit #martech #composableCDP
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GrowthLoop reposted this
As the digital landscape shifts with Google's plan to (inevitably) phase out third-party cookies by 2024 plus new privacy regulations, marketers must adapt. This change impacts Return on Ad Spend (ROAS) and marketing efficiency, especially for those relying on programmatic retargeting. But there's a solution... Save (and protect) your marketing budget by analyzing the entire visitor journey, reducing ad spend on identity retrieval, and shielding data from ad blockers. This results in more accurate data, advanced retargeting capabilities, and better overall ad decisions. Our latest guide, "Optimizing Your ROAS in a Cookieless Future," reveals how a modern solution can save you potentially millions in wasted ad spend. In this guide, you'll learn: • What is the "cookiepocalypse" and how does it relate to ROAS? • Alternative data collection methods • Five steps for maximizing ROAS with GrowthLoop and MetaRouter • Example use cases for improving ROAS in a cookieless world Download the full guide here: https://lnkd.in/eVSXyUTQ #DigitalMarketing #ROAS #CustomerData #MarTech #AdTech
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Consumers are changing all the time. Data is changing all the time. And when #marketing teams rely on #data and analytics teams to build audiences, it's hard to keep up with that speed of change. Staying relevant with customers means acting on real-time data and evolving your audience. How fast can your marketing team adapt to these shifts? A #composableCDP, built on a single data source in the cloud, provides that agility and flexibility marketing teams need. Hear more insights from Google's Yasmeen Ahmad and GrowthLoop CEO Chris Sell. 👇
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When was the last time you took a close look at your business's customer journey? Understanding and accurately mapping the #CustomerJourney is critical to #marketing and #sales success. These tools help you: 📣 Improve communication across teams 🤝 Enhance customer experience (#CX) 💓 Increase customer loyalty and engagement 📈 Identify and measure areas of improvement 💸 Boost revenue and sales Not sure where to start? Grab one of our free customer journey map templates. These templates are easy to use, fully customizable, and don't require an email to download 👉 https://hubs.li/Q02FS4-00
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GrowthLoop reposted this
Co-CEO GrowthLoop | Bootstrapped Founder | Ex-Google | Product | Translating Customer Data to Revenue Growth | Overly Sarcastic | Customer Segmentation | Machine Learning | Enjoyed Cocaine Bear a Bit Too Much
Have your #SaaS bills gone up with the #AI boom? 💸 Chances are you’re paying for multiple AI solutions across your #martech stack. 📉 On top of that, these siloed platforms are working from limited #data sets, negatively impacting what GenAI can do for your organization. ☁️ Centralize your data – as well as your AI – in the cloud, with a single, best-in-breed LLM. In other words, put as much of your AI as you can in the hub, not the spokes. This will give your organization the ability to use AI across your MarTech stack, and lower your cost of ownership long term. 🏆 The result? More effective campaigns driving growth for less. #marketing #genAI #MarketingSolutions
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GrowthLoop reposted this
Let's talk about a match made in heaven: marketing and data teams. Okay, okay. Maybe these teams have been “star-crossed” for a while. Why? Well, I need to poke at my marketing crew a bit. We’ve been treating the data team as a transactional partner for too long. But imagine this: What if these two groups actually joined forces, and had the same mission? 🤔 Here's the deal: 1. Collaboration is key - When marketing and data teams share the same GTM vision, they become a dynamic duo. We can leverage each other's strengths to drive better outcomes. 💪 2. Shifting the narrative - Instead of seeing data as a hurdle (get me my list! please!), work together to create a unified data strategy so it inspires the campaigns we could do. This benefits the entire organization. 🥳 3. Organizational shifts - We're not just improving campaigns by fostering collaboration between marketing and data teams. We're setting targets and driving fundamental shifts in how our companies achieve them. Now that's powerful. 💥 There are many, many reasons for data and marketing teams to join forces. The big one for me? The future of marketing isn't just about creativity…it's about creativity powered by data-driven insights. And together, there's no limit to what we can achieve. Let's break down those silos and pave the way for a new era of marketing excellence! Who's in? #MarketingWithData #CollaborationWins #DataDrivenMarketing