Pearlfisher

The question on every creative’s mind: Will AI change the nature of human creativity? Pearlfisher New York’s Creative Director, Matt Sia, addressed this topic with Association of National Advertisers's Matthew Schwartz, highlighting the importance of maintaining robust creative standards to safeguard brand integrity. "Creators might be tempted to cut corners and have AI handle things for them. If that outweighs the desire for original, crafted design, we will land in a place where things feel generic and repetitive." Read what Matt and other creatives had to say about trending topic: https://lnkd.in/eGqkCysE #AIDesign #AI #GenAI

It’s exciting to recognize your brand needs a change to grow, but it can also be daunting. Whether it’s a simple navigation enhancement across your portfolio or a reinvention for a new generation, how much change will achieve a difference for success? In partnership with Women of the Vine & Spirits, Pearlfisher New York's Head of Strategy Cait Starke and Associate Creative Director Drew Stocker will outline their approach to how they help brands decide between a revolutionary rebrand or an evolutionary refresh. Join us Thursday, July 25th, 1 PM EST! https://lnkd.in/eMTpp2fr #Webinar #BrandDesign #BrandRedesign

Thank you, Future London Academy! It's always a pleasure to host Future London Academy delegates at our studio. Yesterday, Mike Branson, Pearlfisher's Founding Partner, shared his insights from over 30 years of building Pearlfisher's business with delegates at this year's Academy. Mike explored 7 key intangibles that have played a part in shaping Pearlfisher's success: Trust, Simplicity, Courage, Culture, Adaptability, Resilience and Empowerment. Drawing on real examples from our agency's journey, Mike offered reflections on navigating challenges, fostering innovation, and building an enduring creative powerhouse. Find out more: https://lnkd.in/dak9Pb2 #CreativeLeadership #DesignIndustry #FutureLondonAcademy

This week, Pearlfisher's work has been recognised in some of our favourite industry awards, championing the partnerships with our clients that bring their visions to life and grow them into the much-loved brands we know and enjoy today. Check out the projects: The Drum: 🎉 Silver Award Winner – The Pack by KOTEX for Kimberly-Clark. PENTAWARDS: Pentawards 2024 shortlist revealed: ➜ Sipsmith | Design reflecting traditional distillation. ➜ Kahlúa (Pernod Ricard) | Elevating Mexican heritage and coffee flavour. ➜ The Pack by Kotex |  Reimagining menstrual health education for tween girls. ➜ Gushers (General Mills) | Creating a vibrant, playful new visual identity. ➜ Mezco | A brand that feeds kitchen curiosity.  Winners will be announced at the Gala Ceremony in London, 25th October. 🔗 Find out more about our work on these projects through the links in the comments. Huge congratulations to our clients and Pearlfisher project teams!

Big congrats to Sow Good for being uplisted on the Nasdaq! 🥳 Our mouths opened like the logo when we saw the team reach this exciting milestone. We worked with Sow Good to launch their snack brand that uses cutting-edge freeze dried technology to create delicious, lightweight treats that also reduce food waste and emissions. From tone of voice to packaging to digital assets and web design, we’re proud to collaborate with a company that’s revolutionizing good taste. Treat yourself to reading more about this great brand: https://lnkd.in/eNBc_q9t

Pearlfisher Partners with D&AD Shift. “I love that Shift is challenging existing expectations and assumptions about where and how creative talent can be found and nurtured." shares Pearlfisher London Designer Rory Cowan about being a part of this year's Shift and the five-month night school programme. Our Executive Creative Director, Chloe Templeman, who has been a part of Shift since its inception, will conduct a masterclass on the creative process to kick off this year’s training and, alongside Rory, offer ongoing mentorship, guidance, and support to the Shifters. Find out more: https://lnkd.in/eusMuQVe #Pearlfisher #CreativeIndustry #DesignIndustry 

Pearlfisher New York fizzed with excitement to help AB InBev establish NÜTRL as a bold, confident leader in the noisy hard seltzer category. Our designers and strategists focused on a refreshed evolution—changes to details that would elevate the brand’s equities and make a big impact on shelf. This simplified look and feel, combined with a bespoke in-house photography session of real fruit, gave NÜTRL the glow up it needed to communicate its unmissable brand presence in this ever-evolving category. It’s summer. It’s almost a long weekend. The only tab you should have open is your can of NÜTRL’s refined new look. 😎 Check out this refreshing new work: https://lnkd.in/e8SGAk-B #DesignStrategy #CreativeStrategy #Photography #Packaging #PackageDesign

Recognising the need to simplify routines and return to science-based approaches, BYOMA has quickly gained popularity for its affordable barrier-boosting products, designed to maintain the skin's natural barrier. Its success has resulted in products often going viral on social media and flying off shelves. Now, the brand is doubling down on championing skin barrier health with its new initiative, Skin Barrier Awareness Month. It's exciting to see the strategic positioning we created with BYOMA materialising into a cultural conversation and education about skin health and skin looking its natural best. ➜ Learn more about BYOMA: https://byoma.com/uk/ ➜ Discover our work with BYOMA: https://lnkd.in/ejukcq4C #Pearlfisher #BYOMA #SkinBarrierAwarenessMonth

Celebrating Fresh Pearls 2024 at Pearlfisher London. Last week, we raised a glass at the Pearlfisher bar to celebrate our annual Fresh Pearls Awards Evening. This year's creative brief, "Design for Life: Once in a Blue Moon," inspired over 70 truly creative and out-of-this-world submissions. We're thrilled to announce the winner: Hyojae Jess Lee with the winning entry, ORBIT. Congratulations, Jess! We look forward to welcoming you for a one-month internship at our London studio, working alongside our creative team. If you want to learn more about Fresh Pearls – visit our website for the full story: https://lnkd.in/dSwrbT2g #CreativeAwards #Pearlfisher #FreshPearls

Today, we raise a glass to bourbon. 🥃 Whether you prefer it neat, on the rocks, or in a classic cocktail, you're enjoying a spirit rich with history and craftsmanship. We're celebrating by looking back at our collaboration with iconic bourbon brand, Campari Group's Wild Turkey. Discover how we enhanced the premium drinking experience while staying true to their brand roots. https://lnkd.in/emwBbHxu #NationalBourbonDay #FlashbackFriday #Packaging #BrandIdentity