MAKE UP FOR EVER

CONVEYING THE EMOTIONS OF PARIS 2024 At the occasion of the Paris Olympic and Paralympic Games 2024, meet the mesmerizing duo, Laura Tremble and Charlotte Tremble.   Their love for iconic red lips and defined brows comes alive with #AquaResist's unstoppable wear and #RougeArtistForEverMatte lipstick's deep matte finish. Witness allure in action as they redefine elegance with every stroke applicable to their personal routine.   ------- À l'occasion des Jeux Olympiques et Paralympiques de Paris 2024, rencontrez le duo fascinant, Laura Tremble et Charlotte Tremble.   Leur amour pour les lèvres rouges iconiques et les sourcils bien définis prend vie avec la tenue inébranlable d'#AquaResist et la finition mate profond du rouge à lèvres #RougeArtistForEverMatte. Assistez au charme en action alors qu'elles redéfinissent l'élégance à chaque touche apportée à leur routine personnelle.   #LVMH #Paris2024 #LiveIntensely #MAKEUPFOREVER #ArtisanDeToutesLesVictoires

DIVE INTO THE PARIS 2024 OLYMPIC GAMES As part of the partnership between Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 and LVMH, we celebrate the fusion of art, creation, and athletic excellence.   We are honored to accompany athletes like Oriane Jaillardon all throughout the preparation sessions and up untill to the competition day.   With grace and power, Oriane Jaillardon takes #AquaResist product line to the ultimate test underwater.   --- Dans le cadre du partenariat entre Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 et LVMH, nous célébrons la fusion de l'art, de la création et de l'excellence athlétique.   Nous sommes honorés d'accompagner des athlètes comme Oriane Jaillardon tout au long des séances de préparation et jusqu'au jour de la compétition. Avec grâce et puissance, Oriane Jaillardon soumet la gamme de produits #AquaResist au test ultime sous l'eau.   #LVMH #Paris2024 #LiveIntensely #MAKEUPFOREVER #ArtisanDeToutesLesVictoires

Un moment hors du temps, une expérience unique, difficile à décrire tant ce fût émouvant. Cela m’a ramené à cette période heureuse quand avec mon frère on regardait les compétitions et qu'il me disait "t'imagine le mec il pourra raconter à ses enfants qu'il a participé au JO". Je suis bien loin d’être une de ces athlètes mais porter haut cette flamme à la mémoire de mon frère, mon Nonochan💝 m’a apporté beaucoup de joie et une profonde émotion. Courir sur fond de la chanson Aïcha a été un GRAND moment ! Je tiens ici à rendre hommage à virginie chabanon infirmière au grand cœur et l’équipe du Service d'Hématologie greffe de moelle osseuse Trèfles 3 de l’hôpital Saint Louis, l’association Cent pour Sang la Vie - Contre la leucémie engagée dans la lutte contre cette maladie. Un remerciement particulier au Professeur Franck J. Bayle J. Bayle Bayle qui me donne la force de continuer. Immense gratitude aux équipes du comité olympique pour votre gentillesse, accueil et bienveillance Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 LVMH qui m'ont fait l'honneur de me sélectionner et enfin MAKE UP FOR EVER #Relaisdelaflamme #Paris2024 #makeupforever A moment out of time, a unique experience, difficult to describe as it was so moving. It took me back to that happy period when my brother and I watched the competitions and he said to me “imagine the guy, he will be able to tell his children that he participated in the Olympics”. I am far from being one of these athletes but carrying this flame high in memory of my brother, my Nonochan💝 brought me a lot of joy and deep emotion. Running to the background of the song Aïcha was a GREAT moment! I would like here to pay tribute to virginie chabanon , a nurse with a big heart, and the team of the Trèfles 3 Bone Marrow Transplant Hematology Department at Saint Louis Hospital, the Cent pour Sang la Vie - Contre la leucémie association - Against Leukemia engaged in fight against this disease. A special thank you to Professor Franck J. Bayle who gives me the strength to continue. Immense gratitude to the Olympic committee teams for your kindness, welcome and benevolence Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 LVMH who did me the honor of selecting me and finally MAKE UP FOR EVER #FlameRelay #Paris2024 #makeupforever

40th ANNIVERSARY IN NEW YORK CITY   Back in the 80’s!   Our North American teams celebrated MAKE UP FOR EVER 40th birthday during an electrifying party with a vibrant crew of 300 makeup enthusiasts, creators, makeup artists, press, SEPHORA’s guests, and artists.   An immersive experience that took them back to the decade when it all began! The iconic set up was steeped in the glam of yesteryear, with retro cabs and vintage TVs, reflecting four decades of pioneering makeup and artistry in the beauty industry.   Everyone enjoyed having brushes engraved on-site by our Pros and rediscovered our iconic HD Skin and Artist Color franchises.   This celebration was not only to look back, but to feel the excitement for what's coming next!    #MAKEUPFOREVER #MAKEUP40EVER

PROUD FOR EVER 🌈✨ We are thrilled to renew our partnership with the LVMH’s employee resource group “ALL LVMH PRIDE FRANCE”, bringing an extra touch of artistry and joy to the Paris Pride March. Our talented MAKE UP FOR EVER makeup artists had the opportunity to adorn walkers from the Group in bright colors and beautiful patterns, reflecting our collective pride spirit on every radiant face. Alongside all LVMH’s Houses, we are proud to celebrate generously our welcoming workplaces, where everyone can bring their authentic self. We are proud, alongside the other Maison, to foster a workplace and community where everyone can be authentic. In this special month, let's come together to make a statement stronger than any makeup: Diverse by essence, inclusive by choice 💄🏳️🌈 Our heartfelt thanks to our talented and passionate makeup artists. Photo Credit: Louis Lepron #MAKEUPFOREVER #AllLVMHPride #ItsEveryonesBusiness

SAY HI TO OUR “LASH FOR EVER” BAR   Introducing 'LASH FOR EVER', our new MAKE UP FOR EVER's tailor-made lashes service, exclusively in the United Arab Emirates!   Take your eye shape one step further with a personalized experience at our dedicated lashes bar in SEPHORA: our makeup artists have received exclusive training to master the art of eyelash application, ensuring you a truly transcendent effect.   Whether you are looking for a dramatic full-strip effect or subtle individual enhancement, we cater to all your desires!   #MAKEUPFOREVER #LashForEver

« MY SKIN IS THE CANVAS AND VITILIGO IS MY ART »   At MAKE UP FOR EVER, we value makeup as a safe space to express yourself with confidence.   Since 2018, we have been committed with Association Française du Vitiligo to changing the way we view vitiligo. We are working with our teams to support people affected by this visible skin condition to boost their self-esteem, whether they choose to reveal or conceal it.    We are thrilled to introduce Alexandra Price, beauty content creator, talking about the most memorable moment in her vitiligo journey and the importance of self-acceptance: "I realised that my vitiligo was just another part of who I am." Her resilience and perspective remind us that our distinctiveness are what make us uniquely beautiful.   Visible skin conditions, including vitiligo, are part of the training MAKE UP FOR EVER ACADEMY gives all its students. This approach means all our makeup artists that you will meet at SEPHORA or in our stores have been trained to provide solutions for specific needs. #MAKEUPFOREVER #VITILIGO #UNLEASHYOURBEAUTY #COMMITTEDFOREVER

IN THE HOUSE OF HD SKIN At the heart of our iconic franchise, a unique invitation. More than 400 makeup enthusiasts across Southeast Asia have pushed the doors of our HOUSE OF HD SKIN, MAKE UP FOR EVER’s last series of events that have blossomed in Malaysia, Singapore, Thailand, and Indonesia. Highly immersive activations welcoming the most talented makeup artists and friends of the brand to experience all our HD SKIN complexion range that brings together the essentials for all skin types. From our pros’ favorite undetectable Liquid, Powder and Hydra Glow foundations to our limitless Setting Powder and Face Essentials Palette must-have, and much more! A captivating setup for a memorable and high-definition journey, alongside our passionate teams and makeup lovers. #MAKEUPFOREVER #FocusOnMe #HouseOfHDSkin

OUR MAKE UP FOR EVER ACADEMY'S RISING STARS In the wake of our recent graduation ceremony for the long training programs, we are thrilled to unveil some of the exceptional body and face artworks crafted by our up-and-coming makeup artists. Students presented their final project through these seplendid pieces, each reflecting their artistic journey, personal growth, and all complex professional skills acquired at MAKE UP FOR EVER ACADEMY Congratulations to all graduates and pedagogic team for elevating makeup training and creative expression to the highest level. We wish them all a bright future!   Makeup artists: Minyan Luo, Claire Ruaud, Marielle Sévénié, Noémie Dubarry Photo credits: Clovis Lalanne   #MAKEUPFOREVER #MAKEUPFOREVERACADEMY #GRADUATION