WARC on business messaging - what you're missing and how to harness it With insights from leaders at L'Oréal, PepsiCo, Samsung Electronics, and dentsu our newly launched white paper, in partnership with WARC, explores how business messaging drives value throughout the customer lifecycle - and how your organization can do it right. Read the report below: https://go.fb.me/4cyewe Shekhar Deshpande, Isabelle LAFONT, Laura Burns, Abhishek Jadon, Amanda Morrissey, Rodrigo Menezes, Chrissy D.
Meta for Business
Advertising Services
Menlo Park, California 287,948 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
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http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
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It’s not about upper funnel or lower funnel - you need both to drive performance for your brand. Tune in to our latest episode of Performance Talks with Nicola Mendelsohn CBE to hear how Warner Bros. Discovery tunes in to the voice of the customer to drive Max subscribers and tips for how marketers can make the most of the latest performance tools [HINT: they’re just ingredients - YOU are the chef]. See the full interview here: https://go.fb.me/ztyn68
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🚨 ANNOUNCEMENT: Follow These Tips To Reduce Your Business Ad Cost ↓ Right now, there’s additional 30% Apple Service Fee* for IOS users. 👀That means any in-app spending and post-boosting will be subject to an additional fee. Tip 1: Boost on Instagram or Facebook from your desktop or mobile web browser. Apple can only apply the Service Fee to money spent using the Instagram and Facebook iOS apps. Tip 2: Add pre-paid funds via your web browser to use in the apps. If boosting in the apps is more convenient day to day, adding pre-paid funds to your accounts outside of the apps also avoids the Apple Service Fee. Tip 3: Use Meta Business Suite. The best place to manage all your business marketing activities for Facebook and Instagram — including post boosts and ad spend. Tip 4: Use Ads Manager. Get more detailed ad data and scoot around the Apple Service Fee! 💙 Same Great Advertising Tools… 💰 Avoid Fees! Learn more in our latest blog - link in comments 👇 *Additional fees are not affiliated with Meta. https://go.fb.me/opolm3
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“We live in our fans’ creative universe, and the Meta platforms are part of that because we know that’s where our fans are.” Learn how McDonald's Jennifer Healan taps into the power of culture and community to turn brand fans into loyal customers on Reels.
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Ready to show your customers you're a verified brand? 👀 Meta Verified for businesses has landed in the US! We listened to you and now have four scaled plans based on your needs as part of our expanded test. Every plan gives you a verified badge, plus: ✅ Enhanced Profile tools. ✅ Impersonation protection. ✅ More ways to access dedicated Meta Verified support. Explore a whole heap of benefits to suit your growing business now and in the future. Click the link to discover more & sign up for Meta Verified👇 https://go.fb.me/zpzy6f
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Q: What’s better than being on Meta beach at Cannes? A: Announcing 3 new products to help businesses better assist customers and make their products easier to discover: ⛏️ Messenger now has an AI chat feature, built with Meta Llama 3, to help customers purchase products and get customer support with ease. ⛏️ New business messaging tools to create, organize and send paid marketing messages on Messenger. ⛏️ The launch of the Threads API to enable businesses and creators to share new content at scale. Curious? Check out our latest blog to learn more: https://go.fb.me/rfiqqz
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🌟 During Cannes, Ad Age and Meta held a get-together for new and returning members of The List , a curated group of advertising, marketing, and media leaders. 🏖️ Meta Beach turned into a lively forum for attendees to connect and discuss challenges in the industry and opportunities for the program through the rest of 2024. Learn more and stay updated on The List's key insights and thought leadership here: https://lnkd.in/gFFcExbX Photo by Sean T. Smith 📸
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Huge congratulations to our very own CMO Alex Schultz who was just named as one of Forbes World’s #MostInfluentialCMOS 2024! From our AI announcements made for consumers and businesses at Connect, to the roll out of Threads, to our WhatsApp Campaign “We Are Ayenda” which just this week, won the Grand Prix and Double Gold Awards at Cannes Lions, it has been quite a year. Thank you for your continued leadership across marketing, analytics, data science and engineering! https://go.fb.me/36b81h
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💬 Want to drive stronger results for your business? Yesterday at Conversations, we introduced several new features to make WhatsApp and Messenger the best way for businesses to connect with their customers and do more with conversations. NEW Updates: ✅ Marketing Messages with Optimizations ✅ Conversions API for Business Messaging Updates Plus exciting AI, Meta Verified and WhatsApp Business features rolling out soon! Read all about it in our latest blog: https://lnkd.in/gWWHZ8QS Which business messaging features are you most excited about?
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Join the Certified Company Program at Meta! Becoming a Certified Company can create greater opportunities for your organization to acquire new business and validate the expertise of your employees. Learn more and apply today: https://lnkd.in/dBqaqnwd