Generative AI dominates this year’s Gartner Hype Cycle™ for Digital Marketing. And it’s putting marketing leaders’ roadmaps on a new trajectory even as rising costs and privacy concerns loom. See all three technology shifts at the forefront of the Hype Cycle: https://gtnr.it/4btFRKv #GartnerMKTG #Marketing #AI #DigitalMarketing
Gartner for Marketing & Communications
Information Services
Stamford, CT 28,610 followers
Gartner delivers actionable, objective insight to marketing & communiations leaders and their teams.
About us
Gartner for Marketing provides CMOs and marketing executives the actionable, objective insight, expert guidance and practical tools they need to seize the right opportunities with clarity and confidence. We help the world’s leading B2B and B2C brands: - Benchmark performance with data-driven insights - Prioritize investments and areas of improvement - Execute the mission-critical priorities with speed and confidence - Stay ahead of the trends that matter - Connect with peers Gartner’s unique approach is grounded in objective research combining data-driven benchmarking, expert guidance and peer-sourced insights. We partner with our clients to deliver unrivaled marketing guidance delivered through a high touch service at a fraction of the cost of traditional alternatives like consultants. Community guidelines: https://gtnr.it/3tceMrU
- Website
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https://www.gartner.com/marketing/
External link for Gartner for Marketing & Communications
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Stamford, CT
Updates
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Top digital marketing brands are 4.7 times more likely to include data science keywords in their job posts. See the case studies from this year’s Genius Brands: https://gtnr.it/3RYghGo #GartnerMKTG #DigitalMarketing #Marketing
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Forget the job title, and focus on the value of AI. ⬆️ That’s a big part our advice when it comes to whether to appoint a chief AI officer: https://gtnr.it/3RIUcM3 #Leadership #NewToRole #AI
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Here are the finalists of the 2024 Gartner Marketing & Communications Awards. A big congratulations to all the finalists and thank you to everyone who submitted their entries. View details here: https://gtnr.it/4byT0lq #GartnerMKTG #Awards #Marketing #Communication
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This week’s webinar lineup ⬇️ Browse our webinar calendar for live (and on-demand) webinars that will help you achieve your mission critical priorities ➡️ https://gtnr.it/3KYKTDK #CIO #ITSpending #GenAI #Disruption #Webinar
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In a consumer-driven world, context is key for a high-ROI digital marketing strategy. Discover how leading brands identify metrics that demonstrate multichannel marketing effectiveness: https://gtnr.it/3zrNlQV #GartnerMKTG #Marketing #CMO
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In our top 5 insights of the week, we cover ⬇️ ➡️ 4 Ways to Ensure a New Executive Benefits Your Organization, Immediately: https://gtnr.it/4bzbJ0p ➡️ Top Trends in Data & Analytics: https://gtnr.it/3W2I4a7 ➡️ The Data Is In: Return-to-Office Mandates Aren’t Worth the Talent Risks: https://gtnr.it/4bDeBsT ➡️ Brand Marketing Excellence, From Advocacy to Activation: https://gtnr.it/4cyre9X ➡️ Cybersecurity and AI: Enabling Security While Managing Risk: https://gtnr.it/3zCwueh Find more insights here: https://gtnr.it/4bfvFVG #Insights #NewRole #Data #ReturnToOffice #BrandMarketing
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"Joining Gartner means adopting a long-term lifestyle that prioritizes health and wellness" says Denim P., Senior Recruiter at Gartner. Our benefits have an array of resources as we believe our associates deserve total well-being. Learn more: https://gtnr.it/4bykRDf #LifeAtGartner #Health #Wellness #EmployeeExperience
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As marketing budgets stay low for a third year straight, CMOs must take actions to bring together a holistic profit-driving story. This upcoming Gartner for Marketing & Communications webinar will explore ways CMOs can prove the value of marketing to drive growth. Register now: https://gtnr.it/3WdGN1f #GartnerMKTG #CMO #Marketing #Webinar
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In the bustling world of digital marketing, what can propel a brand to achieve the "genius" status? To find out, listen to our latest podcast as Gartner expert Suzanne Schwartz delves into the findings of our annual Genius Brands report 🎧 https://gtnr.it/3XYsSxb #GartnerMKTG #DigitalMarketing #Podcast