YETI’s Post

One of the best marketing videos I’ve seen in years. Authenticity speaks volumes and his sincerity really shines through.

Celebrating 5 Years of Success with Dead Centre Brewing, Athlone Five years ago, Liam Tutty and the crew at Centre Brewing embarked on a journey in the heart of Athlone, weaving a story of passion, resilience, and community. From their first brew to becoming a beloved landmark, their journey reflects a blend of tradition and innovation. Passion Drives Success: Dead Centre Brewing's love for craft beer has fueled their growth, showing us that passion is the backbone of any successful business. Community is Key: Their success is a testament to the strength of community support and engagement. A business thrives not just on great products, but on the relationships it builds. Innovation Leads the Way: Embracing new ideas and technologies has allowed Dead Centre Brewing to stand out in the bustling craft beer scene. In the world of business, it’s the stories we tell and the connections we make that leave a lasting impact. Dead Centre Brewing's journey reminds us all of the power of staying true to one’s roots while embracing change with open arms. As we join Dead Centre Brewing in celebrating this incredible milestone, we reflect on the journey that video has played in telling their unique story. Studio93 has had the privilege of capturing this journey, showcasing the spirit and heart of Dead Centre Brewing through the lens of our subtle yet powerful video production. The story we've helped unfold is a testament to the power of visual storytelling in connecting and engaging with an audience. As you reflect on the story of Dead Centre Brewing, think about your own journey. How can your story inspire, connect, and engage your community? Remember, every business has a unique story to tell, and video is an unparalleled medium to bring that story to life. Let's raise a glass to Dead Centre Brewing, celebrating not just the past five years but the many more to come. And if you're pondering how to bring your own story to life, remember, a picture may be worth a thousand words, but a video tells the whole story. #Anniversary #SuccessStory #VideoMarketing #Studio93 #DeadCentreBrewing #BusinessGrowth #CommunitySupport #InnovateAndServe

A productive week spent at the Brewers Association CBC in Vegas, meeting suppliers, brewers, and event organizers. Massive thanks to the Brewers Association and Konvoy for their support. Excited to share that there are lots of BD opportunities for We Are Beer down the line. Looking forward to a productive summer working with both organizations over here in the UK. Despite the challenges that the industry is facing globally, leaving Las Vegas feeling pretty positive. Why? ➡ Because the topline trading numbers are decent and people still want premium. The raw material for commercial success is there. ➡ Because the craft and indy sector is where the vast majority of "new" in beer starts, and where the creative capital lies - both brands and products. ➡ Because we're entering into a new phase for good beer and we haven't really seen the sector make its move post-covid. Knowing and meeting the hard working and smart people in beer, and seeing some of the plans and strategies coming into play, I think you'll see good beer kick on again. Which is great for the whole category. Excited to get stuck in.

That does sound good

The applications for Bordeaux Mentor Week 2023 by Jane Anson and Chinedu Rita ROSA are officially open. Check out this fabulous article written by Tom Mullen back in December about Bordeaux Mentor Week 2022!

14 REASONS TO BOOK WITH MIDGARD! REASON #5 WE ARE FULL OF IDEAS! Our team is incredibly creative and well connected. Have you heard about the secret cave that we sometimes turn into a restaurant? ▶ Dive into more REASONS TO BOOK WITH MIDGARD by clicking the link.

Learn about Oktoberfest events around the Valley in my Frontdoors Media / Frontdoors Magazine article

On behalf of the Master Brewers Association of the Americas (MBAA) I am pleased to announce (over three posts due to character limitations) the first two volumes of a five volume series titled The Inspiring History and Legacies of American Lager Beer are now in production for release in April and July, respectively. Authored by myself, with John Palmer as Editor and Ken Grossman and Richard L. Yuengling Jr. providing series forewords, reaching this milestone after a 16 year long journey is frankly a rather emotional moment in my life, one I never took for granted would ever become a reality – not in terms of units of years but decades. There are so, so, SO many people, who without their talents, support, encouragement and mentoring, this series would ever have seen the light of day. It is why the Acknowledgements section at the end of each volume (consciously provided the epigraph of E Pluribus Unum) is nine pages in length.  The attachment to this post depicts the front covers of these first two volumes. In terms of the proverbial icing on the cake, it is a great honor for this naturalized citizen who as a Canuck, in 1987, first stepped foot in the United States on a very hot and humid summer day in Saint Louis, Missouri to have Ken Grossman and Richard L. Yuengling both graciously pen independent, yet I find, united perspectives as first and sixth-generation American brewers, respectively. Wrote Ken Grossman, the series in his eyes is “unlike anything else ever written on our industry” that it “will stand the testament of time” and “is both a fascinating historical journey into a product that has deep roots in many of our daily lives and the foundation of our country, and the telling of an often-misunderstood story on how the world's most accepted style of beer evolved out of need and necessity". Complimenting these comments. Richard L. Yuengling Jr. wrote in his foreword  how our nation’s brewing heritage and traditions reflects “two American beer revolutions, the birth of adjunct lager brewing in the late 1800’s and the craft brewing renaissance of the 1980’s”. With statements such as these from two industry icons, it's not hard to imagine why their words and tangible support, especially at this stage of my life, touched my soul in a very joyous way. End of Part 1 of 3