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Feeling the pressure to boost your sales pipeline but unsure where to start? Here's the game plan you need to drive growth in just three quarters! You're a marketer. Or, you work closely with marketers. You see the CEO's communication about building the sales pipeline as the organization's priority. The pressure is mounting to book more revenue. "Just create more demand," they say. -------------------------------------------------------- You know that demand can't be created. "Create more demand" is what leaders say when they don't understand the causal reasons for growth. -------------------------------------------------------- Still, you're feeling the heat. 🔥 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗱𝗼 𝗶𝗳 𝗜 𝗻𝗲𝗲𝗱𝗲𝗱 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘁𝗵𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗳𝗮𝘀𝘁. And, when I say f͟a͟s͟t͟, I'm talking over the next three quarters. 1️⃣ 𝗛𝗲𝗹𝗽 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘀𝘂𝗰𝗰𝗲𝗲𝗱. • Part 1: Prevent & eliminate friction. • Part 2: Help customers derive value. The Part 1-2 combination builds your brand value faster than a slick advertising campaign. Deliver on your brand's value proposition so that your users are satisfied. This is the pathway to earning referrals and testimonials. 2️⃣ 𝗛𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲𝗶𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆. • Part 1: Co-create their hero story script. • Part 2: Apply resources to produce t͟h͟e͟i͟r͟ story eloquently. • Part 3: Enable targeted distribution of the customer success stories. This is the pathway to educating your in-market ICP and your ICP who is not yet in market. 3️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗖𝗮𝘂𝘀𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘁𝗼 𝗶𝗻𝗳𝗼𝗿𝗺 𝘀𝗺𝗮𝗿𝘁 𝗽𝗹𝗮𝘆𝘀. • Part 1: Evaluate current spending on anything without an approved business case. • Part 2: Use data and analytics to drive growth-related decisions. • Part 3: Learn rapidly and apply learning to what has been shown to work. This is the parthway to eliminating expensive guessing. Be prepared to receive lots of feedback about why you shouldn't pause spending until you've reoriented with analytics. 4️⃣ 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗿𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗶𝘁𝘆 • Part 1: Educate the market with valuable thought leadership. • Part 2: Be a connector and resource for your ICP. • Part 3: Create opportunities to listen and advise. • Part 4: Make it easy to trial your products & services. 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Demand can't be generated, but by focusing on customer success, leveraging data-driven decisions, and amplifying thought leadership, you can attract and convert in-market buyers effectively ------------------------------------------------------- 📊 Need to build momentum in your business? Are you struggling to build a brand, pipeline, and profits? Let's talk about working together. 🔗 Link in bio. ------------------------------------------------------- #fractionalcmo #cmo #gtm #pipeline

📣 🤔Imagine building campaigns segmented by property, company, and contact attributes… and personalizing messaging based on level of interest in your services? ❄️This winter, it’s now possible… marketers and sales operations teams can access our one-of-a-kind campaign building functionality: Target List! What are you waiting for? 🔎 Focus on leads that matter right now 🎯 Execute highly personalized campaigns 👨💻 Easily scale searches for property decision makers Develop campaigns that drive even better results! Learn more about our Winter Release here: https://lnkd.in/gnSp6usE New to Convex? Sign up for our webinar and get to know us: https://lnkd.in/gZHuk9x2 Current Customers? Sign up to learn more about the Winter Release and our product roadmap: https://lnkd.in/gqxeR6Mv #sales #marketing #buildingservices #hvac #plumbing #security #commercialcleaning #firesafety #facilitymanagement

🗑🧹🧤🧽How a Local Commercial Cleaning Business Skyrocketed Online Visibility and Scored New Leads Last year, a local and family-owned commercial cleaning company, with over 20 years of experience, approached us. They were facing difficulties in maintaining an online presence that could attract new cleaning customers and support their revenue goals. The company had been dependent on traditional methods, which were effective but required diversification in lead generation channels to modernize and compete effectively in the local market. We intervened to assist in developing and implementing a comprehensive marketing strategy that centered around four main areas: 🖥️Website Design and Optimization: 🖥️ Our first step involved redesigning the website to enhance its visual appeal, user-friendliness, and search engine optimization. This entailed creating an SEO-optimized slug and title, integrating relevant keywords into the content, and refining site navigation for improved user experience. 📝Content Marketing: 📝 Next, we devised a comprehensive content marketing plan encompassing industry pages, service pages, client testimonials, and floor care pages. Through our "become-the-obvious choice" content approach, we aimed to establish our client as an authority in the commercial cleaning industry while furnishing valuable insights to potential prospects. 💼Online Prospecting and Lead Quality: 💼 To bolster lead quality and expedite the sales cycle for potential clients, we implemented a cleaning quote form that matched their unique selling approach and differentiation. This not only saved our clients time but also facilitated prospects seeking professional cleaning services. 📊Strategic Planning: 📊 Lastly, we formulated an expertly crafted quarterly strategic plan and editorial calendar, identifying key metrics crucial for tracking and surpassing the company's growth objectives. #commercialcleaningservices #b2bmarketing #smallbusinesstips #smallbusinessmarketing #commercialcleaning #commercialcleaningmarketing #leadgeneration

🚀 Unlocking the secret sauce to seamless revenue growth: Marketing Qualified Leads (MQLs) 🌟 In the world of business, marketing and sales dance hand in hand towards a common goal: revenue growth. But what's the magic ingredient that bridges the gap between them? Enter MQLs - the game-changer! 🌈 MQLs are your golden ticket to personalized sales interactions. 🎟️ They are the potential buyers who've raised their hands, showing interest in your marketing content. Recognizing and nurturing MQLs is the key to a smooth sail from marketing efforts to successful sales conversions. 🚀💼 In today's fast-paced business landscape, spotting MQLs is not just important, it's essential! 🎯 It's the fuel that drives growth and ensures customer satisfaction. 🌟 Ready to take your revenue game to the next level? Start with mastering MQLs! 💪💬 #Marketing #Sales #MQLs #BusinessGrowth https://lnkd.in/emY66Qfr

Mastering Lead Generation in a Turbulent Market: Your Roadmap to Success Navigating a market with low housing inventory and a 14% favorability rating for home buying can be challenging. So, how do you approach lead generation in these conditions? In a landscape of fierce competition and unpredictable ROI, developing quality leads requires strategic finesse. The key? Consistency. Establish a distinctive brand across all lead generation efforts. Consider investing in additional support for long-term gains. A robust brand and consistent marketing pave the way for a steady stream of leads and, ultimately, loyal customers. Having laid this foundation, boost your marketing efforts with these savvy strategies without breaking the bank: 1. Engage with Instagram Stories: Take your Instagram presence to new heights by sharing captivating behind-the-scenes videos, photos, and unique insights. Craft compelling captions, leveraging tools to actively engage your audience on various properties in your portfolio. 2. Boost Local SEO: Optimize your website to enhance visibility and ranking in local property searches. Utilize online resources, some free, to master the basics of SEO. Incorporate relevant keywords into your content, meta tags, and headings for increased discoverability. 3. Leverage Online Directories: Enhance visibility by joining popular directories like Google My Business, Google Search, and Google Maps. Keep contact details updated, include a professional photo, and stay attentive to comments or requests from potential clients. 4. Share Your Expertise: Establish yourself as an industry expert by contributing informative articles to websites or local publications. Go beyond by creating downloadable guides for sellers, buyers, and tenants, building trust and serving as valuable tools for prospective clients to connect when they need your services. Ready to lead the way in effective lead generation?  https://lnkd.in/dSixTxt6 #RealEstateMarketing #LeadGenerationMastery

Forget Chia Pets, Sprout a Sales Jungle with Me! Tired of watching your sales grow slower than a chia pet in a dusty closet? It's time for a lead generation makeover! Imagine your business blossoming with qualified leads, nurtured into loyal customers, exploding your sales like a rainforest after a downpour. No more stagnant growth, just a vibrant ecosystem of revenue opportunities. How? I'm your Lead Gen Gardener, ready to help you plant the seeds of success: ➤  Targeted content, the ultimate fertilizer: Ditch the bland marketing weeds – let's cultivate compelling content that educates, engages, and attracts your ideal audience like bees to pollen. ➤  Landing pages as fertile beds: Forget generic one-size-fits-all websites. I'll design conversion-optimized landing pages that nurture leads, guide them through the sales funnel, and make those sales sprout overnight. ➤  Automation as your watering can: Let's say goodbye to tedious manual tasks. I'll set up automated lead nurturing systems that drip-feed valuable information and keep your sales jungle thriving. ➤  Track your growth like a botanist: Data is our sunshine! We'll use analytics tools to monitor your progress, adjust your strategy, and ensure your sales keep skyrocketing. Ready to ditch the chia pet and cultivate a sales jungle? Let's chat! I'll help you design a bespoke lead generation strategy that's as lush as the Amazon and profitable as a gold mine. Don't wait, the seeds of success are calling! 📢 P.S. I bring the expertise, you bring the business – together, we'll grow your sales like a tropical storm of success! Check out my services here: 👉 https://lnkd.in/g9gBJiGM #LeadGeneration #B2BMarketing #B2B #RealEstate #Property #HomeBuyers #RealEstateMarketing #Tech #TechIndustry #HealthTech #MedicalServices #Ecommerce #Consulting #SmallBusiness

I’ve been reading a lot about lead quality recently, looking to tackle the age old balance between volume, quality and capacity planning. Here’s my two cents: When marketing doesn’t analyse the full funnel, we put ourselves completely at risk of churning leads, and wasting resources & spend. (And by full funnel, I mean Prospect > MQL > SQO > Customer) A lot of marketing teams focus ONLY on generating MQLs, because their KPI’s are lead number focused, and not revenue focused. For example, Your marketing could be generating a high number of leads but revenue is going down. Why? Why are we generating record numbers but customer acquisition is decreasing? Let’s say you generate 100 MQL’s, and out of those hundred, 5 match your ICP (which are your higher potential leads more likely to convert) Your sales teams are too busy sifting through the 100, while the 5 quality leads lose interest and look elsewhere. And then let’s say we increase spend to tackle the customer acquisition problem, and that 100 turns to 1000, but the 5 only increases slightly - let’s say 10. Sales spend more time sifting through weeds and less time talking to the right people. And you’ve ended up spending more without seeing the results you need. Here’s what I’d do to address this: ⚡️ get yourself a robust lead scoring process. One that considers BOTH prospect behaviour AND one that identifies your ICP. ⚡️ make it clear to your sales teams which the higher potential leads are. Have a rating or prioritisation system embedded in your CRM. ⚡️ watch conversion rates very closely. How many of your MQL’s are converting to SQO’s and then to customers? (20-25% MQL > customer is a good place to start). ⚡️ keep the lines of communication open. Schedule regular syncs between sales and marketing to understand the demographic and pain points of leads - they don’t have to be long, 10-15 minutes weekly should be enough. This will help shape acquisition strategies to generate demand from your ICP’s. ⚡️ change your marketing KPI’s to be revenue focused. As soon as marketing and sales have aligned success metrics, both teams can focus on quality > quantity. ⚡️ start small. Really nail down your target market and focus on learning what gets them to convert. Do that for a while and then scale. Good luck - it’s a tough thing to tackle. #lead #revenueoperations #mql #sqo #marketing #sales #leadquality

80% for Assisted Living and Memory Care 🤯 Digital sources led to more than 80% of both, new leads and initial tours, in assisted living and memory care. They even overtook referral sources for the top spot in tours (study encompassing 19 communities), "Digital sources produced the highest rate of tours, at 43.4%, in the third quarter (2023), followed by 41.8% from paid referral sources", according to the white paper from Bild & Co. - https://lnkd.in/ecaw9kjW Here's how ExaCare's CRM can help you proactively manage digital lead opportunities and convert more leads 👇 ✅ Seamless Lead Capture: Capture leads from all online sources, including website forms, social media, etc. 📧 Automation and Consolidation: Schedule automated, yet personalized, emails, texts, and "handwritten postcard" follow-ups to keep leads engaged, proactively moving them towards conversion. 📈 Centralized Data: Track every interaction and touchpoint in one place, giving you a complete picture across the portfolio of your lead pipeline for forecasting and coaching. 📳 Instant Notification: Ensure all inquiries reach your sales team immediately, so no hot lead goes cold. 📊 Data-driven Insights: Analyze your lead data to identify trends and optimize your digital marketing strategy. Per the CEO of Bild & Co, “If you’re stuck on needing more leads, look at your CRM. Your next move-in is in your CRM already.” Here is a reference to the article: https://lnkd.in/ekPak_8Z P.S. - If you find yourself having to duplicate the information from your CRM to your EHR post-move-in, are manually creating care plans from your assessment, keeping up with medication inventory and reordering, or communicating across departments to gain information on a particular resident... I know of an intuitive, end-to-end, software platform that can help (; #seniorliving #leads #nurture #followups #crm #crmsoftwaresolutions #consolidation #endtoendsolutions #assistedliving #memorycare Ricky van de Vall Braedan Russell Omer Baturay Benjamin Willox Ryan Manucha