Executive Vice President and Chief Marketing Officer Julie Spencer Washington recently talked with Becker's Hospital Review to share her thoughts on why many marketing leaders now also have patient experience responsibilities. Read the article: https://bit.ly/3zmOnh8
It makes so much sense to pair the MarComm piece with the patient experience piece… many a marketing campaign has been created by someone who didn’t understand the business. Thanks for your leadership, Julie.
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1dThat's a great read! It's crucial for marketing leaders to understand and prioritize patient experience in today's healthcare landscape. Integrating these responsibilities can ultimately lead to a more patient-centered approach in marketing strategies. ✨