🌟 That's a wrap on #SXSW24 ! We're still buzzing from the incredible energy and engagement at our two sessions: 🎬 👠 Saturday was all about channeling our "Main Character Energy". Attendees were treated to an inspiring session with costume designer Mona May and writer/editor Tyler McCall as they explored how TV and film influence #fashion, sparking a dynamic conversation on how to channel pop culture moments into your personal wardrobe. 💡 👗 Sunday was a fusion of #innovation and #style, as attendees got an exclusive look into how we blend human expertise with #AI to #forecast fashion #trends. Our Chief Merchandising and Client Services Officer Loretta Choy and Director of Merch Algos Sophie Searcy spoke with Vogue Business' Senior Innovation Editor Maghan McDowell about how our art and science approach allows us to #personalize our clients’ closets. 🌟 Huge thanks to SXSW for hosting us and for all of the attendees that made it unforgettable!
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Fashion operates like the Titanic. Right now the ship from above still looks beautiful, the music’s playing, and people are dancing. At the same time, there’s this gaping hole in the bottom of the ship, with water literally streaming in, but not everyone realizes it yet. --- Just a little excerpt from the lovely conversation I had with Ben Hanson. Love seeing this published now on the The Interline. If you're into DPC / fashion-tech / future of fashion, the Interline should be on your regular reading list for sure! #fashiontech #innovation #DPC #3Ddesign
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Have you witnessed the mesmerizing giant hologram of Gisèle Bündchen in the heart of London? 🌟 Or perhaps, immersed yourself in the virtual extravagance of the Gucci Cosmos exhibition online, courtesy of The Sandbox? It's awe-inspiring to see how brands are pushing boundaries to deliver a premium user experience by seamlessly blending the realms of virtual and reality. But the question is, how exactly are they achieving this fusion? Read the article below 🔗 #virtualreality #innovation #tech #fashionindustry https://lnkd.in/e3m-ZCxK
How to blend virtual and reality to transform communication in the fashion industry - Slava Communication SL
https://slavacommunication.com
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#SpaceandAgency REPORTS - May research highlights from 1984PR Fashion's Digital Evolution In a recent analysis, Vestoj Magazine explored the intersection of fashion and digital media, questioning the impact of mobile devices on the industry. As Instagram transforms runway experiences into shareable spectacles, designers like McQueen and Kawakubo pioneer new dimensions of creativity. The article delves into the democratization of fashion imagery and its implications for consumer culture, drawing parallels to Foucault's theories on surveillance and self-presentation. Read more on Vestoj Magazine. #SpaceandAgencyGroup #SpaceandAgencyreports
Fashion Through the Mobile Lens
https://vestoj.com
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Account Strategist at Semgeeks Digital Agency || Boosting Revenue & Engagement through Brand Storytelling || Digital Marketing Pro || Laser-Focused Approach to Project Management 🖖🏼Nerd 🧶Knitter 🦉Nature-lover
👏🏼People👏🏼crave👏🏼stories! #Fashion brands can leverage storytelling to build brand identity, showcase product value, and connect with their audience on an emotional level. Think beyond typical product shots... 👢 Share a story about a woman conquering her dreams in your power suit or a couple celebrating a milestone anniversary in your timeless dress. 👗
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Unlocking Fashion for All: How ColorAdd Makes a Difference Did you know that millions of people around the world have color vision deficiencies? At OSDM, we believe that fashion should be accessible to everyone, regardless of their abilities. That's why we've teamed up with ColorAdd, a groundbreaking color identification system designed to empower individuals with colorblindness. With simple symbols representing colors, ColorAdd brings a new level of independence to the colorblind community. 👚 What This Partnership Means for Brands By integrating ColorAdd into our clothing lines, brands can make a powerful statement about their commitment to inclusivity. Imagine a world where individuals with colorblindness can confidently choose, wear, and enjoy fashionable clothing without assistance. With ColorAdd, we're turning this vision into reality, enhancing brand reputation and social responsibility. 📣 Join Us in Changing the Narrative. Know how here ⬇ https://lnkd.in/da-hgtse #FashionForAll #ColorAddPartnership #InclusiveFashion #coloringfashion #ColorAdd #OSDM
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A PIXEL OF MY HEART - A FASHION + BEAUTY COLLECTIVE (🔊 on) - It's not a style, it's a feeling. "Dopamine Dressing" is a term used to describe fashion that makes individuals feel happy, confident, and positive. This brand exploration is inspired by the idea that what we wear can influence our mood and overall well-being. This collection will bring joy and generate a psychological boost. 2024 is our moment to embrace color and evoke personality through what we wear. Bye "Quiet Luxury" 👋 Images: Midjourney Video: Runway + CapCut This is the cheesiest post you will get from me in '24 - I promise 💖 This video edit isn't perfect, but it shows how we can leverage AI in pitching and building brands in a more impactful way than every before. #dompaminefashion #fashionai #aicc #valentinesday #madewithai
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What do we need? What do we want? Are Luxury/Retail/Fashion companies still looking at the End of the Month or are they thinking about the End of the Planet. In my discussion with Luke Williamson he discusses the decisions that CEO's need to make before their customers make the decisions for them. BeenThere/DoneThat #Luxury #Retail #Fashion #WhereNext
The Long and the Short of the challenges facing the Fashion/Beauty/Retail Industries In this episode of BeenThere/DoneThat Where Next?, David Alberts sits down with Luke Williamson, Creative Director and Member of the BeenThere/DoneThat Partner Network. Strategist, Creative and Content maker for the best brands on the High Street, Luke discusses the Industry's obsession with growth, the discount culture, and asks, at what cost? Is the current operating model sustainable when it comes to sustainability? #CreativeMarketing #ContentMarketing #Sustainability #IndustryLeaders #WhereNext
BeenThere/DoneThat Where Next? | The Long and Short of the challenges facing the Fashion/Beauty/Retail Industries | Luke Williamson, Creative Director
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That’s a wrap on #performance2024! We’ve concluded our power-packed day of sessions, panels, and fireside chats, during which the top industry experts revealed their insights into the future of Brand Performance for the Fashion, Lifestyle and Beauty industries. 🎤 If you missed out then don’t worry! We are streaming all of #Performance2024 on demand, so you can rewatch your favorite sessions or catch up on something you missed. Our entire virtual summit is at your fingertips. 💻 Access the full recordings now 🔗 https://bit.ly/43xvrqU #Launchmetrics #Performance2024 #PerformanceSummit #MarketingStrategy #BrandPerformance
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This week on The Circuit News, we explore how 90’s comedy Clueless has inspired #fashion tech like the Whering app and how Sephora's in-store innovations are revolutionizing shopping for #beauty products. Check out our full episode on YouTube to learn about the cutting-edge technologies shaping the future of fashion and beauty, and don't forget to subscribe to our channel @CircuitNewsTV for more exciting content! #Engineering #AI #BeautyTech #FashionInnovation #FutureTech #TechTrends #FashionFuture
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“If I designed the product I would only wear, I would be out of business in an hour and a half.” That’s what Jerry Kaye, Designer & Principle at JERRY KAYE Collection, shared in our recent conversation. It’s important to build a brand around your philosophy, values, and beliefs, but then intentionally let it evolve as you start hearing feedback from your consumers. Inspired by media, runways, and leading fashion creatives, brands still need to ensure that their products resonate with consumer demand and drive commercial value. Validation is essential. As Jerry says, "In today's media-driven, reactive world, fashion brands often adopt trends that are irrelevant to their DNA. With Enstyle, they can proactively validate their concepts against consumer interest and eliminate the guesswork before production." At Enstyle, we help brands align trends with consumer preferences, bringing their voice into the product development process. #FashionTrends #Enstyle
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