Some of the biggest department store retailers are embracing a new strategy that is reshaping the way we shop with the concept of mini-stores.
Supermarkets in the UK have had smaller formats for a while but Mini-stores are gaining traction in the non food sector, allowing retailers to establish a more localised & personalised shopping experience. These smaller formats are easier to open since they require less space, and can be moved easily, and because they have a smaller footprint, they offer a more sustainable option to department stores.
@Bloomingdales’ concept @Bloomie’s is one of the most compelling examples of this shift. Bloomingdale's debuted the first Bloomie’s in 2021, with a 22,000-sq.-ft. store in the Mosaic District in Fairfax, Virginia. Now it’s in the process of opening its third store. Each of these are designed to remain authentic to the mother brand, while creating an exciting & highly curated experience for shoppers.
Looking forward to seeing more of these compact spaces, & seeing how each caters to specific customer needs, their desire for convenience, and building sense of community.
#RetailTrends #MiniStores #CustomerExperience #Innovation #RetailStrategy #TheInquistiveMarketeer
We’re so delighted to have Samara on the speaker lineup for #eTail25!