Stitch Fix’s Post

Exciting news, Braze community! The Stitch team recently snagged another existing Braze customer as a net new logo (and hopefully another one in the coming days). This isn't just a win for us. It's a testament to our shared vision of helping brands unlock their full potential through Braze. So, why did this customer choose Stitch over their existing partner? It boils down to two key reasons: 1. A Partner to Push Beyond Limits: They love Braze but crave a partner who wouldn't just tell them how to build emails but challenge them to think strategically. They wanted someone who would push their boundaries and help them make data-driven decisions that could dramatically improve their business outcomes. Stitch stepped up to the plate, ready to be the partner that asks the tough questions and inspires innovative solutions. 2. Forward-Thinking Efficiency: Our customer saw the potential in Stitch's ability to streamline their marketing operations. They were excited about the prospect of launching campaigns faster and more efficiently thanks to our innovative thinking and solutions. This meant more time for what truly matters: growing their business and engaging their customers. This win is a powerful reminder of our value to the Braze ecosystem. We're not just another partner; we're growth catalysts who help you maximize the power of Braze. Ready to Braze your way to growth with Stitch as your partner? Hit me up! #Braze #StitchAndBraze #AntiAgency

In looking to always improve as a team and individually we have been working to answer several questions with everyone from the team, one of the questions being: What’s been the most surprising thing about Stitch? I've gotten an array of answers as you'd expect, but several responses that I've received have been something to the effect of: "I feel more confident and knowledgeable with Braze than I ever did with (Insert older marketing platform here)." What a great testament to both Braze as a product as well as the Stitch team and how we rally around new team members, how we organize everything internally, and how we approach every day together. #braze #StitchAndBraze #AntiAgency #stitch

I recently met with someone outside of Stitch who was looking for my feedback on his current business idea. That coffee meeting got me thinking about some essential characteristics that differentiate the best consultants from the rest. The meeting last week started with small talk, but it felt natural. The other person said, “I have three topics where I’m looking to get your feedback.” Praise be! Preparation. He then provided context (he even had his pitch deck up) before digging into the areas where he wanted my point of view. He had plenty of questions for me. Additionally, I got a ton of value in how I think about Stitch based on some of his ideas and questions. Mutually beneficial. Three attributes made that meeting stand out: 🟪 Preparation for the meeting - Clarity on the point of the discussion. Lots of research was performed before the meeting. Etc. 🟪 Curiosity - Plenty of questions were prepared before the meeting, and impromptu questions were added based on the flow of the conversation. He was genuinely interested in what I had to say. 🟪 Engagement - He showed up with interest and emotion. I could tell he wanted to be there. Again, he showed up. To succeed as a consultant, you must do this daily. Every call. Every meeting. Prepare. Be curious. Show up. I shared this story last week with the Stitch team and then followed up with more details on how to stand out: 🟩 Prepare - Do background on the call. Come with topics you want to hit. Understand where/how you can add value. Understand the customer. Understand the opportunity. Be ready. 🟩 Curiosity - Have questions on the ready. And prompt yourself to ask questions during the meeting. There are no wallflowers at Stitch. When multiple Stitchers are on a call, that doesn’t mean anyone can fade to the back. We are all on the hook for engagement and adding value. Even if a customer or prospect has somehow (miraculously) answered all the questions, ask questions. Questions express interest and engagement with the other party. Be ready. 🟩 Show Up - Be emotionally ready. As Bobby has called out in the past, every call with a customer, prospect, or Braze employee is our Super Bowl moment. Turn on your cameras. Show up even when the customer may not reciprocate. Show up. Expectations are high for Stitch! #Braze #InterdisciplinaryMarketer #StitchAndBraze

Last night we had a Stitch event (in person and virtual)—a bit of a fireside chat and a panel with Stitchers. I must give major kudos to Elisa Sanders. She was our host for all of our sessions, and if you could see her in action last night, you know how talented she is. Passionate. Energetic. Empathetic. Engaging. As our talent leader, I could not ask for anything more. She very much represents the soul of our team and culture. If your paths haven’t crossed with her yet, I hope they do soon. Thank you, Elisa! One of the questions Elisa asked me last night was about what’s my dream/vision for Stitch over the next few years. Here is my thinking when I get asked this question. Of course, we create long-range plans to set financial targets and employee growth. We also have a very intentional strategy centered on Braze, which we execute daily. Most days, we hit on that execution, and sometimes we don’t. But we are always moving forward. However, what truly matters is right now. And right now, this Stitch thing is a lot of fun. Why would we accept anything but? This is the dream part of building a business with a group of people you care deeply about. This moment is what it's all about. And yes, it feels good to win 💪. In a post next week, I’ll talk about what my enneagram highlights about the highly competitive streak that lives inside this introvert. 

I can’t believe how fast a year at Stitch has gone by. Since joining the team last May as hire #16, we’ve grown our team like crazy, sharpened our focus around our Braze partnership, brought on some phenomenal global brands, and executed on our objectives every single day. We also rolled out our “Common Threads”, our version of core values that all Stitchers embody day in and day out. I’m reflecting below on what each of the Common Threads has meant for me in my role over the past year below. 💙 Form Lasting Bonds: The relationships we’re building with Braze are strong and forged on trust and the mutual value we are providing to each other. 💡 Seek Solutions: We aren’t just showing up in these relationships with our hands out. We’re providing value, offering solutions to customer pain points and working towards mutual goals. We only grow if Braze grows. 🏔 Don’t Settle: We aren’t going to be put into a box. Stitch is pushing the boundaries of what a consulting partner relationship should look like, and in many ways, defining the Braze consulting category, without settling for anything less than excellence. 🔑 Take the Lead: We are charging ahead, and having a great time doing it. We’re offering solutions, finding our own answers, and not waiting around for permission to help our customers do better marketing with Braze. I can’t wait to see what Year 2 as a Stitcher brings, but I’m confident it’s going to be even bigger and better.

I'll take Braze in a head-to-head comparison with any marketing automation platform, any day of the week. Braze is a product-led company focused on building the best platform and features designed specifically with marketers in mind. That's why Stitch focuses on Braze - there is no other platform capable of what Braze can do. Iterable is a fine product, and likely gets the job done for the average marketer. But my favorite thing about Iterable is seeing how happy clients are when we move them over to Braze.

It’s been another slow week. We’re now going back to ground. Reworking our process + strategy for the Fall push. 1 deal is still moving but slowly forward. On the Buying a Biz:  * 1 Call * 2 deals slowly moving forward w/ 1 interesting opp in the mix. On the Media Side: * 12 LinkedIn posts hit 102k Views * 7.7k subs tore through Stitch Fix with us. This is what the successful path looks like. Keep hustling and ride through the tough times. Winning is comprised of plenty of times where you aren’t winning. But you got to stay in the game long enough to keep going. Goal of the week: Get Media moving to build a bigger pipeline on the other side. There will be a lot of cash strapped brands going into this holiday. Going to be interesting to see what kind of deals get done. Going into the election. It’s going to be one heck of a year. I’m excited to see what shakes out. #shopify

STORY BREAK: A few weeks ago, I was in Michael's purchasing some Valentine decorations and various arty things. As I walked up to the checkout with my daughter, I noticed an impeccably dressed woman, perhaps in her late 80s, walking up to purchase the creative items in her bright red shopping cart. As she did so, a store employee stationed at the checkout area strongly invited her to use the newly installed self-check. The older woman let out an audible “tsk” and a big sigh. “No,” she said, exhaling heavily with a sort of deep-seated disappointment and fatigue. She was annoyed, but more than that, she sounded sad and exhausted. I had deep empathy for her. She expected, for just this moment, to be helped, to be served, to have the world meet her needs and not push the chore of running a sale back onto her. (To her credit, the store employee did help her.) I often wonder how much all of our technology, designed and billed “to bring us together” does the exact opposite. With all of its shortcuts and do-it-yourself top billing, technology cannot fill our need for human connection. For co-creating meaning. For digging deep into heartfelt conversations about what’s most true for us. For shifting our perspective and challenging our fixed mindsets. And I wonder how much today’s tech reinforces the idea that we must do what we need to do alone. I don’t want anyone to feel alone or abandoned. Not at the arts and crafts store checkout line. Not in their work. And not when we’re trying to connect deeply to the heart of themselves or their brand. Here is my hope (( right here )) that you feel connected, held, and in alignment with your brand. If you don't, I'm here for you and helping uncover and articulate this meaning is what I love to do. #brandstrategy #intrinsicbranding #brandsofmeaning #beingofservice #youarenotalone

It's too early in the tenure of Stitch Fix's new CEO to know what the company will try next to stem declines in its sales and customer base. For now, the emphasis remains on #costcontrol, including exiting the U.K. market. As several analysts noted this morning, after the company's fiscal Q4 and full year report last night -- it's a tough time to attempt a turnaround in the #apparel space. Meanwhile, the #subscriptionmodel remains unproven -- as Stitch Fix's own ongoing tweaks to it demonstrate. #retail #ecommerce https://lnkd.in/ex6YNt2c

Stitch by stitch, building my success! The creative challenge: There's something incredibly satisfying about taking an idea and transforming it into a tangible creation. The learning curve: Every project presents new opportunities to learn and refine my techniques. The sense of accomplishment: Seeing a finished product come together is a powerful motivator to keep pushing forward. #sewaniketanashram #post #explorepage #bestoftheday