Stacker’s Post

Working with data is not sexy. It is very sexy. Well this post was done by Alex Freberg yesterday and he got (at the time I view the post 750 reactions) and hundreds of thousands of impressions. Everyone can agree that Alex is a person that has contributed a lot to the internet in the domain of data analytics but what the heck is wrong with all those people that engage positively with that post lol. I'm trying the same exact post just to prove the importance of an audience and how no matter what low quality post you make you will get a lot of engagement contrary to someone who has no audience. #dumbpost #dataanalytics #statistics

Excited that Jason Scheller has joined the audience town team to accelerate consumer analytics and data for the #realestate industry #realetatemarketing #industrystandard #homemover #homemoverdata #audienceinsights #dataanalytics #datainsights #predictivedata #marketresearch #insightsanddata #consumerinsights #construction #tech #performancemarketing

Does your BP shoot up when the client asks for analytic data? Mine does a moonwalk! Here's a fun fact: Social Media Managers are not just content creators, we're also part-time cardiologists, keeping a close eye on our heart rates and BP levels. P.S. - If you're a Social Media Manager, remember, you're not alone in the BP-boosting analytics dance. If you've had a similar experience, hit 'Like' and 'Share'. #socialmediamarketingtips #digitalmarketing #socialmediamarketing

Data dominates discussions 💬. But is it stifling our creative spark 🔥 in advertising? In an era where numbers reign supreme 👑, the advertising industry finds itself at a crossroads 🚦. Data-driven strategies have transformed how we target, engage, and measure ⏳. Yet, there's an underlying question we can't ignore: Are we sacrificing creativity at the altar of analytics 💻? Consider the golden age of advertising. Ideas were king 🤴. Campaigns weren’t just seen; they were felt 💓. They connected on a human level, transcending the boundaries of demographics and psychographics. Fast forward to today, and the landscape has shifted dramatically 🔄. Algorithms dictate direction ↗️. Metrics mould messages 💌. The art of storytelling is getting lost in the sea of spreadsheets 📊. But here's a thought 💡: What if the real magic happens when we strike a balance ⚖️? Imagine harnessing the power of data to fuel, not fetter, creativity 🎨. It's about finding insights that inspire, not instructions that inhibit. It's time we view data as a springboard for innovation, not just a safety net for decision-making 🏗️. Let's start a conversation 🗣️ on how we can blend creativity with data to craft advertising that resonates and inspires ✨. How do you think we can achieve this balance? Share your thoughts below. Let's redefine the future of advertising together 🚀.

There has been a lot of talk lately about how marketers are struggling to convert audiences into customers due to their lack of data. I just read an article from the Association of National Advertisers highlighting a recent survey done by Anteriad that uncovered a group called "Data Heroes." Spectrum Reach wasn't specifically mentioned as a "Data Hero," but we should have been. Spectrum Reach is NOT stuck in a rut. We have access to our first-party data and multiple third-party data partners that allow us to target the right audience for any business. We also provide a transparent reporting dashboard so clients CAN interpret the results they're getting. Bottom line: Spectrum Reach is THE ultimate "Date Hero!" https://lnkd.in/gcXrZ6yK

What can you learn from 351.4 million assets? In Backlight's 2024 iconik Media Stats report, we've uncovered the trends for media management, allowing you to explore the data. Discover what shines, what’s changing, and what it could mean for you! https://hubs.ly/Q02j6RD_0 #Data #Analytics #Media #Stats

👩💻 When it comes to #customerengagement, we talk a lot about the #attentiondeficit. 👁 But how do we begin to measure true attention, let alone improve it? Find out in Hazel Broadley 🦙's latest post 👉 https://lnkd.in/dMxzXYyi #eyetracking #attentioneconomy #attentionmetrics #data #adtech

Understanding how audiences engage with content is paramount in an age where every second counts. From click-through rates to time-on-page, from likes to shares, our panel of distinguished experts will navigate the intricate web of attention metrics, unraveling the significance, challenges, and insights they offer. These takeaways reflect the evolving landscape of digital advertising, with attention metrics, transparency, and market dynamics playing crucial roles in shaping the industry's future. Head to the Progress Partners website to listen to the complete panel discussion. https://lnkd.in/g5G8Ums5 Let me know your key takeaways in the comments. #CohnReznick #ProgressPartners #AttentionMetrics #Analytics #Data #D3DShow

💡 Myth: Google Analytics provides detailed homeowner data. 🔍 Truth: While Google Analytics is a powerful tool for understanding website traffic and user behavior, it falls short in offering specific homeowner data. The Reality: what Google Analytics does well is track general user engagement on your website – think page views, session duration, and bounce rates. However, when it comes to the nitty-gritty of real estate – like homeowner status, moving trends, and detailed buyer profiles – it's not equipped to delve that deep. 🏡 Enter Audience Town: We go beyond basic web analytics. Our platform is tailored for the real estate market, offering insights that Google Analytics simply can’t. We predict moving trends, understand detailed consumer profiles, and provide the data you need to target potential homeowners effectively. If you’re tired of not being able to prove that your hard work and marketing efforts are what got you to closing, Audience Town was made for you. Sign up for a FREE demo: https://lnkd.in/eB3KWNA8

Real Estate marketing teams in new construction and multifamily default to Google Analytics - a very basic tool - for very important work: "who is my customer? what do they want? what marketing performs? what do people like about my community website?" Because Google Analytics is not built for real estate, it is holding an industry back from knowing their clients better and measuring how marketing drives closings.