What if Superfans aren't about the money you think they are?
Superfans are the holy grail for the music industry, but are we looking at them through the wrong lens?
Rob Abelow, in his Inside Issue 26, thinks so!
Instead of just seeing them as walking wallets, Rob suggests 3 key shifts:
1️⃣ Deeper Connections, Not Just Downloads
Forget passive streaming. Think immersive experiences, artist-driven initiatives, and fostering a strong community where fans feel truly connected. Think exclusives, interactive sessions, and shared passion projects.
2️⃣ Bespoke, Not Mass-Produced
Every artist and their superfans are unique. Give them the tools and freedom to build their own worlds, tailored to their specific bond. Forget one-size-fits-all solutions.
3️⃣ Cultivate, Don't Force-Feed
Don't be desperate for a quick buck. Authenticity and empowerment are key. Let superfans' passion blossom organically, and you'll reap the rewards of their loyalty and discovery power in the long run.
Imagine thriving artist communities, meaningful connections, and superfans as true partners.
Link to Rob's Newsletter: https://lnkd.in/dU2YzePD
#musicindustry #fandom #superfans #artistrelationships #innovation #futureofmusic
SVP Global Content Partnerships & Deputy General Counsel @SoundCloud I Billboard International Power Player I Billboard Women In Music Honoree
1moThis is a great!