Small Girls PR’s Post

On our campus, we host annual Christmas and New Year gala events that include food stalls. During the most recent event, I established a food stall where I sold paneer sandwiches. The experience enabled me to acquire knowledge regarding the 4Ps of marketing. Firstly, the Product I offered was unique compared to that of my competitors. While they sold ready-made sandwiches, I provided freshly grilled, hot paneer sandwiches through a live food counter. This distinction enabled me to attract more customers. Secondly, the Price I set was nominal, with each sandwich costing only Rs. 45. This pricing strategy was lower than that of my competitors, attracting more customers to my food stall. Thirdly, the Place or location of my food stall played a crucial role in my success. As I was familiar with the market, I was aware that there were only four food stalls. By creating a distinctive product, I became a monopolistic seller, further increasing my customer base. Finally, my Promotion strategy was to offer a discount of Rs. 5 to buyers who shared a photo of my food stall on their Snapchat. This approach proved successful, as customers started sharing photos of my food stall in their respective groups. Within an hour of setting up my food stall, I had sold all of my paneer sandwiches. As a result of my successful marketing strategy, I was awarded the title of "Swift Sizzle." Finally, I would like to express my gratitude to Professor Godson Samuel for teaching us Marketing Management and providing us with valuable insights on marketing strategies. Dr. Jayashree Veluthakkal Lakshman Kumar (Dr.YLK)

I often keep telling about the magic of positioning. I believe that 90% of effective marketing depends on how well you position your product or brand or who you're aiming to sell to. Recently, I came across a cool example of positioning for what seemed like a highly competitive product. A beer company decided not to produce just any beer or typical non-alcoholic beverage. No, they decided to produce beer specifically for athletes. Intriguing, right? You might be wondering, what's the connection between beer and sports? Well, these guys managed to pinpoint their target audience perfectly  – young and athletic individuals aged 24 to 44. And thanks to effective and well-thought-over positioning, this brand has become one of the top-selling in its category in the USA. This is a perfect example that shows the power of understanding your audience and positioning your product or service accordingly. Have you thought about how you're positioning your offering in the market? #magicofpositioning #marketingstrategy #successstory https://lnkd.in/e4d9zeiH 

My favorite marketing strategy of the month has definitely been Little Caesars. The puffs are in essence cupcake sized pizza. I found out about them on social media. People were and still are crazed. There were a solid two days when they were hard to find because you can’t anticipate that volume of traffic on a new product. Little Caesars took something they did well (affordable pizza) and revamped it. It’s my favorite marketing strategy because it’s not a revolutionary idea. It’s taking what you’re known for and adding a new twist. https://lnkd.in/eqv3kEQv

Savor the Flavor Heinz's global campaign, "The Wait," which celebrates consumers who are willing to wait for its ketchup, is underpinned by several strategic marketing principles. The campaign highlights and reinforces consumer loyalty to Heinz ketchup. By focusing on those who would rather wait for Heinz than settle for another brand, the campaign underscores the idea that Heinz ketchup is worth waiting for, implying a superior quality that consumers prefer and are loyal to. The campaign reinforces the values and identity of the Heinz brand. It communicates that the brand is not just about ketchup but also about quality, tradition, and an unmatched taste that customers are devoted to. READ ARTICLE: https://conta.cc/492Gry2 #HeinzTheWait #WorthWaitingFor #KetchupPatience #HeinzLoversUnite #SavorEveryDrop

Is bringing beers to life across multiple mediums the new way to do it? Recently, I came across this campaign from an Aussie beer brand that brought to life its recognisable can in a larger-than-life way. What I liked about this was how they brought the assets to life accurately across various media, tying it back to the message of being local everywhere. #marketigncampaign #mixedmedia #brandexperience #localmarketing https://lnkd.in/eAWq-wyE

Restaurant marketing is at its best when you can attribute exact revenue to a specific campaign - with Momos Marketing San Pedro Fish Market and Restaurant were able to do exactly that! We learned a ton from the savvy San Pedro Marketing team - check out the case study below to see how they generated $10k+ revenue, 20% redemption rate from a single campaign: https://lnkd.in/gYKvFiHs

It's been enough time now so I can tell you this story. Get ready. So, I was invited to do a marketing masterclass for a group leading some of the top restaurant brands in the world. You won't believe the brands I was going to work with! 🎉 About a month before kicking off, I had a call with the VP of Marketing overseeing these brands and the team. the idea was to have a rundown of the topics so that they could prepare. Things went south straight away. When I mentioned I would focus on doubling down on the emotional connection between brands and people and how to take advantage of it, I was stopped on the spot. This "VP" said: "We don't need any of that emotional BS, we need to know how to make more out of our money, how to show more ROI and to get our people out of marketing crap that doesn't work" 😱 As you can imagine, emotional marketing being my jam, I wasn't pleased about his comments, but I tried to explain to him that the reason why I chose one of his brands over others, is that I remember my parents taking me there, that was a special place. Also that last "Kids' Day" they took a photo of my family and we have that displayed on our fridge, and that's why my kids ask to go back there all the time. He said: "That might be your case, but most people will focus on what pizza has more pepperoni to make their choice" 🙄 I knew it was a lost battle and I resigned from that class right after that call. Now, he has a point, many people will choose slightly better products or products that give you a little more for your money, true. But the reason why they will come back to you and promote your brand with their friends and family is because of the experience, because of the way they felt there (of course the quality of the food too) 🍕 There is always a "business" layer in marketing when you have to think about competing on price, size, quantity, etc. But the real reason marketing works, is the experience, the values they can actually see and feel. I would take a smaller pizza any day if the experience at the restaurant is making me and my family create awesome memories. And NO, the amount of pepperoni will not be my top factor in choosing where to take them. Happy #tuesday #advertisingandmarketing #restaurants #foodmarketing

This Was a very quick impromptu video as a follow up for marketing. In this video I want to talk a little bit about Chick-fil-A and the advertising as it relates to Heinz ketchup and I raised the question of who did marketing better #Marketing #Restaurant #Management. https://lnkd.in/gYzmtKQF

McDonald's is known for its iconic golden arches and more than 50 million burgers sold worldwide per day. Traditionally, their marketing centered around their food, but their most recent ad campaign focused on the community and joy that McDonald's brings to people's lives, rather than just showcasing their food. The ad campaign highlighted the role that McDonald's plays in bringing people together. By tapping into the emotional benefits of their brand, they were able to create a deeper connection with their target audience and evoke feelings of community and joy. This type of emotional marketing can be incredibly effective because it doesn't just focus on the product, but rather on the emotional benefits that the product can provide. People make purchasing decisions based on emotions, and by tapping into those emotions, companies can create a deeper connection with their target audience. How is your company marketing to your target audience? Stay in Your Lane, Ingrid Schneider, Brett Larimer, Patti Rother, CFE https://lnkd.in/ggwpNb-B

Best place to spend your marketing money if you are a new wine, beer and spirits brand is … 1. Back in trade incentives for your customers. The Distributors, Retailers. Restaurant and Bar. And the sales rep and store clerks. The incentive should be designed based on depletion and reorder rates and numbers. 2. In-Store ratings at scale. Best ROI marketing for consumer awareness Sommeliers Choice Awards