Small Girls PR’s Post

I see lots of really amazing employer brands that are kind of just... idling in neutral. Similar to any other brand campaign, you need to continually refresh and reinvigorate employer brand content and media in order to make it stand out. When you first launch a new employer brand, you will notice a natural groundswell of traction - clicks, views, visits to your career site will all spike. But, within 3-6 months, you will notice that your employer brand content and media will start to fall in engagement. This is natural. It doesn't mean that it's 'failing' or that it's not good. It just means that the you've saturated the market and people want to see something original and new. Here are some ideas to do just that: ☆ Try a new method of communication or spotlighting a different aspect of culture. ☆ Introduce a new platform or mode of messaging. ☆ Make a funny video. ☆ Publish a leader blog about a unique aspect of your EVP. #humancentricemployerbrand #employerbranding

What lessons can you learn from the 2023 Person of the Year Taylor Swift and apply to your employer brand strategy? 🤔 I may be biased as a self-confessed #swiftie but there’s no doubt that Taylor’s empire offers some really key lessons that you should consider for your 2024 strategy: 🫶🏼 Authenticity Taylor's ability to connect with her audience comes from being authentic. Your employer brand should reflect the genuine values and culture of the company to resonate with talent. 📖 Storytelling Swift weaves compelling narratives into her music, which engages her fans. A strong employer brand strategy should use storytelling to illustrate the company's journey, mission, and the experiences of its employees. 🔮 Adaptability Taylor Swift has reinvented her image and music style multiple times, staying relevant to different audiences. Employers need to adapt to changing times and remain flexible in their approach to attract diverse talent. 🤝 Engagement Taylor engages with her fans through social media and interactive experiences. An employer brand strategy should focus on engaging with potential candidates through social platforms and creating interactive content. 🧱 Community Building Swift has fostered a strong community among her fans. Employers should aim to build a community around their brand, creating networks that attract and retain top talent. Offer value add content to your talent pools to keep them warm- the friendship bracelet trading of the recruitment world. #EmployerBrand #TaylorSwift

Food for thought 💭 Being a marketing professional myself, I can't help but agree with Marianne if I am to be honest. Storytelling could enhance your employee value proposition (EVP). #Storytelling #BrandBuilding #EVP

Let's talk about something truly game-changing today: the power of employer brand advocacy 🌟 Think about it for a moment. How often have you been drawn to a company because you heard a truly captivating story from one of its employees? You know, those tales that give you goosebumps and make you think, "Wow, I want to be a part of that!" Well, we firmly believe that these stories hold immense potential to attract top talent and create a flourishing workforce. 🌱 Your employees are the heart and soul of your organization. They embody your values, shape your culture, and bring your mission to life. So, why not let their stories take center stage? When you showcase their experiences, triumphs, and even the challenges they've overcome, you create an authentic connection that resonates with potential candidates on a deeper level. ✨ The magic happens when your employees become brand advocates. They become storytellers, sharing their unique journeys and the impact your company has had on their lives. It's like a virtual garden of cherry blossoms, blossoming with stories that inspire, captivate, and draw others towards us. Trust me, there's no better recruitment strategy than the power of genuine storytelling. 🌟 We all crave authenticity and relatability. By embracing the stories of your employees, you humanize the recruitment process and invite others to join a community that celebrates individuality and growth. Each story acts as a beacon, attracting talented individuals who align with your values and are eager to contribute their unique talents to your organization. 🌍 But here's the beautiful part: this advocacy extends far beyond just attracting talent. You're building a movement. Your brand advocates become ambassadors of positive change, spreading your mission like wildfire. They bring in like-minded individuals who share your vision and together, we create a future where work isn't just a chore, but a transformative and fulfilling journey. So, now, I invite you to be a part of this movement. Share your story, and let the world see the incredible experiences that have unfolded within your organization. 📢 Drop a comment below and let's kick-start the conversation. I can't wait to hear your thoughts and stories! hashtag#PowerofAdvocacy hashtag#EmployeeStories hashtag#RecruitmentSuccess hashtag#CherryBlossomCorporate hashtag#InspiringJourneys hashtag#AuthenticityMatters

'It says nothing to me about my life.' An excuse to wheel out one of my favourite lyrics from The Smiths? Maybe. 😆 BUT - relevance was a key theme at last night's excellent Universum Employer Branding Club. Over three wide-ranging panel discussions, covering everything from reviving DEI to building an employer brand as an unknown entity, here are my key takeaways: 💡 Brand ambassadors need to be given the tools to be successful - so be intentional about who you choose, and how you engage and equip them. 💡 Your company is not the story. This means making your candidate the hero and being laser relevant in your messaging to them. 💡 Skills-based hiring is here already. Companies and candidates need to better understand how to go to market, and stand out, in this new world of labour exchange. 💡 DEI is not dead. Far from it. Gen Z (shortly to be 25% of the workforce) are pushing for companies to do better, and they will call you out. Performative posturing is intolerable (see - many IWD posts today). Real action, with clearly communicated proof points, is a non-negotiable. 💡 You can't tell people you're authentic - it has to come through organically from your employees. Take the time to find the people that capture and embody the spirit of your culture and brand, and put them centre stage. As always, plenty of rich food for thought to take back to my clients. Thanks to Steve Ward for the excellent facilitation, and Charu M. for being her usual inspiring self. Already looking forward to the next one. ----- 📈 With extensive experience on both sides (in-house and independent), I help companies with Communications strategy and delivery to stand out from the crowd, cut through the noise, and get results.   🔔 Follow Simon Rutter for useful, thought-provoking content on Corporate Communications, EVP/Employer Brand, and Employee Experience, and ring the bell icon at the top of my profile so you don't miss any of my posts.   📭 DM me if you're looking for support with your Communications Strategy, Positioning and Messaging, or Copywriting, or need a speaker on any of the above topics. Limited slots available now.    #EmployeeExperience #EmployerBranding #CorporateCommunications #InternalCommunications #ChangeCommunications #EVP #EmployerValueProposition

How can your company build an irresistible Employer Brand? Our Minneapolis PR agency's latest blog post shares powerful insights from RBC executive Nicole Garrison

Craving a quick and easy recipe to transform your employees into company advocates? It takes just two key ingredients: equal parts enthusiasm and participation. When employees share their perspectives about their employer, particularly on social media, they play a part in showcasing the company to potential clients and the workplace culture to new talent. However, a concerted strategy and proper guidance must be part of the mix to ensure messaging is always on point and well aligned. energi PR CEO, Carol Levine, and fellow Forbes Agency Council members share their thoughts on how best to leverage and mold employees into strong brand ambassadors: https://lnkd.in/e7PyTdbV #EmployeeAdvocacy #EmployeeEngagement #BrandAmbassadors

Building a tech-forward employer brand is essential for successful tech hiring, but where do you start? Francesca McCaffrey of MassMutual highlights the importance of creating content that genuinely resonates with your target audience. By addressing their interests and concerns, you can build credibility and attract top talent. Watch the full webinar to learn more about how you can leverage content to drive your employer brand strategy: https://lnkd.in/gGWka6zG

Building a tech-forward employer brand is essential for successful tech hiring, but where do you start? Francesca McCaffrey of MassMutual highlights the importance of creating content that genuinely resonates with your target audience. By addressing their interests and concerns, you can build credibility and attract top talent. Watch the full webinar to learn more about how you can leverage content to drive your employer brand strategy: https://lnkd.in/gGWka6zG

The best piece of employer brand advice you’ll hear today… People don’t apply for a job at your company when they understand you. They apply for a job when they feel that you understand them. 🤯 If you’re focused on ‘what do we need to say’ instead of ‘what do our target audience need to hear’ - you’ve failed at the first hurdle. #EmployerBrand #TalentAttraction