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It was a bad day to begin with - two analyzers down, one tech out sick, and a boatload of patient samples to run. 😩 The phone was constantly ringing, I had monthly QC reports to review, emails to answer and POC testing to survey. But I stepped up, as supervisors are so often called to do, covering the bench to help manage workflow and keep turnaround times tight, even as I was tossed an endless supply of questions from staff and shadowed by a persistent and spectacularly unaware sales rep. He stuck to me like a burr on a hound dog, asking me about my chemistry needs while I struggled to release results, answer the phone, solve staff problems and generally keep the chemistry bench from imploding. It was the most appalling sale rep behavior I had ever seen, and it earned him nothing but a reprimand from his boss - or so they told me. After that display, I didn't trust a word the vendor said to me, not one. Not even when they offered to send me to a national conference FOR FREE. Yep - this was back in the good ol' days when vendors could grease the sales funnel wheels with a $2000 trip charged to their expense account. Those days are long gone, and the industry's sales tactics are much less aggressive - most of the time. That interaction alone made me determined never to go into sales, an opinion that was sealed in cement, forged in iron, and finally locked in a titanium vault after several more unpleasant interactions with sales reps over the years. What did I do instead? I went into marketing! 🤣 =========================================== I'm a writer specializing in the medical device, regulatory, laboratory and general life science industries. I have over 30 years' experience in hospitals, healthcare, and medical device marketing. As a consultant, I've worked with over 25 companies, helping them increase revenue, market share, social media reach, website traffic and conversions with specialized copy that speaks to their ideal client. Are you small to midsize #medtech, #biotech or #pharma company in need of some life science marketing content expertise? Are you looking to create content and/or messaging that will truly differentiate you from your competition? Do you like a dry and ever so slightly sarcastic sense of humor? Then I just might be the gal for you. Let's connect and see what happens. lesliewilliamswrites@gmail.com ================================================= #medicaldevices #laboratory #regulatoryaffairs #compliance #contentmarketing #writing #contentstrategy #qualitymanagement #lifesciences #contentcreator #contentwriting #marketingcontent

If you're growing your practice and looking to take on new clients, physician referral marketing is an area you can't afford to overlook. Even for practices that are full, an established network of referral relationships can help keep you on autopilot, so you can focus on your practice rather than filling appointments. 🗓️ 🏆 A strategic approach can go a long way toward referral success, and that, along with our 5 mistakes to avoid, will set you up for long-term fruitful relationships with referring physicians. ✅ Learn more 👇 https://lnkd.in/g9M7DjVC #PowerDiary #PracticeManagement

Sourcing Newsflash: Where to find the most qualified candidates... Medical sales professionals are more active on... the weekends! I know, I know... It's a pain to allocate time on the weekends to communicate with potential candidates. But, this is the reality. This is when most active (AND passive) candidates are the most active and responsive. During the weekdays everyone is busy with work tasks, family, life, etc... So... Using the weekends to source, connect, and chat with candidates is the biggest opportunity we see right now. (*Hint: this is what we do) If you don't have the time / bandwidth to take this on, then feel free to reach out. We'll handle it for you 🤝🏻 #medicaldevice #medtech #medicalsales

Medical Edge Recruitment is one month into our engagement with Haley Marketing and we can not say enough good things about our experience. From implementation to ongoing support. They’ve met us where we are with our competing priorities, exponentially increased our ROI on our website, and really understood our business as a healthcare staffing company. I’ve worked with a lot of vendors in my 15+ year career in healthcare marketing. When folks ask me for recommendations on different platforms, my response is usually “it depends on what’s important to you.” And that’s true. There are vendors that might lack some bells and whistles but their price is better aligned. Others that offer steller support but the UI is clunky while another makes self service easy and intuitive. But yall, so far, Haley hits all the marks for us. ✅ Sales process ✅ Implementation experience ✅ User friendly ✅ Custom packages built to your budget ✅ Clear ROI reporting ✅ Support Full endorsement from this marketing girlie - and you know we aren’t the easiest to please. 😅

Are you tired of seeing your competitors zoom past you in the medical device sales industry? Do you feel like your sales material is stuck in first gear while others are revving up their engines and leaving you in the dust? It's time to turbocharge your sales content and take your business to the next level. In this article we highlight the 3 reasons why your brand require supercharged sales content. #medicaldevicesales #medicaldevice #salesandmarketing #medicalsales #medicalsalesrep #3danimation https://lnkd.in/eaxi9kpv

Finding a new #medicalsales role when you’re still employed can be tricky. Fortunately, we have a step-by-step guide to help you navigate the process. https://lnkd.in/gKrJMFMH

Favorite interview questions to ask during a medical device sales interview. 🩺💼⁣⁣ You're going to be asked, do you have any questions for us? Here are my top picks:⁣⁣⁣⁣ 1️⃣ Can you please tell me about the best hire you've ever made in medical device sales?⁣⁣⁣⁣ 2️⃣ Can you tell me why you're at this company and what you look forward to over the next several years?⁣⁣⁣⁣ #medicaldevicesales #medicaldevices #medicaldevice #medicalsales #medicalsalescollege #sales #success #newtomedicaldevicesales #medicine #medtech

Your next medical sales interview can go easier Try this 👇 More questions More curiosity ...just go ahead and add a Q at the end of your STAR format. S: Situation T: Task A: Action R: Results Q: Question you've got this. xo Claire

In communications, relevance is everything. That’s why understanding and acknowledging the needs of multiple customer segments is so important in medical device sales. The priorities of a hospital administrator under a budget crunch may differ from those of a surgeon who wants the latest and greatest technology. Speaking to the challenges, goals, and opportunities of each decision maker separately will help increase the relevance of your messaging so it resonates more deeply. Discovering, understanding, and addressing the needs of multiple stakeholders in medical institutions requires extra work that may involve the following: ➡ Conducting detailed research into multiple customer avatars or personas ➡ Formulating an understanding of their challenges, needs, wants, and opportunities ➡ Creating custom-tailored communications, including sales presentations and product literature for each audience Selling is about communicating, and increasing the relevancy of your messaging is a great way to increase your chances of closing the sale. Learn more about engaging with multiple customer segments in medical device sales by reading our latest blog post. https://lnkd.in/e6YXhJUf #medicaldevicesales #healthcarecommunication #customersegments #hospitaladministrators

🧠💡 Sales Engineers: The Doctors of Deals 🩺🤝 My fiancé is currently in med school, so naturally, every time I have some sort of pain, I go to her to help me solve it. 🙋♀️🤕 Before she tells me anything, she always fires a barrage of questions at me: ▶ When did it start? ▶ Does it hurt when I touch here? ▶ Is it constant? ▶ Is it sharp? To me, these questions seem like a medical pop quiz, sometimes even random. But given her background, she has more context than I do, so I reluctantly go along with it. Once she has finished her inquisition, only then does she unveil her diagnosis and prescribe a treatment. It's a classic doctor move—understand the problem, ask probing questions to narrow it down, and then prescribe a solution. 💉💊 As sellers, especially as SEs, we are the doctors of the deal. We follow a similar script. We must get to the heart of the problem, ask questions to uncover any gaps, and use that information to prescribe a solution (hopefully, the one we are selling). 💼📊 Now, picture this: a doctor who, instead of asking questions, starts by asking, "What medication do you want?" It sounds absurd, right? That's because it is. Just as patients often don't know what medication they need, prospects may not know exactly what they want either. 🤷♂️🚫 🤔 The better approach is to understand the prospect's underlying problem. Why did they take this call in the first place? Once we diagnose that, we can then be prescriptive, just like a good doctor. We guide them through what the solution is, providing clarity and relief along the way, ultimately ensuring they leave with the right prescription for their needs. 💡📋 So, let's take a page from the medical playbook and prescribe solutions, not just ask what they want. After all, nobody wants a prescription for the wrong ailment! 😉💊 #ducklife #salesengineering #prescriptiveselling #SEmindset #presales