SEPHORA’s Post

𝗖𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝗔𝗜 𝘄𝗶𝘁𝗵 𝗔𝗥: 𝗦𝗲𝗽𝗵𝗼𝗿𝗮'𝘀 #𝗔𝗜 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿 🌐 SEPHORA, in collaboration with ModiFace, has taken a giant leap into the future of retail by enabling virtual makeup trials, blending augmented reality and chatbot tech for a personalized, interactive #CX. This isn't just about a new shopping experience; it's redefining personalized customer engagement. 🏅Why it matters for industry leaders Sephora's move is a masterclass in AI's power to meet consumer demands. It's more than an enhanced shopping journey; it's a lesson in driving brand #loyalty in a competitive space. 🤖Operational genius The chatbot does wonders – streamlining customer service and offering targeted recommendations without bulking up on human resources. It's about being present for the customer 24/7, without the extra cost. A true game-changer. 🔎Takeaway SEPHORA's journey offers invaluable lessons in innovation, engagement, and responsibility. As we navigate the digital transformation landscape, these insights are gold for staying ahead. #GetTheFutureYouWant #CapgeminiInvent #GenAI #VR https://bit.ly/48iDEQB (source of visual)

The beauty and fashion industry is in the midst of a digital renaissance, driven by cutting-edge technology and evolving consumer tastes. From industry leaders making tech-forward acquisitions to brands embracing #digitaltransformation in every aspect, the era of digital commerce in this field has arrived. From #AI and #VR to #bigdata and #analytics-driven #retail strategies to #subscription based services- this blog talks about some key trends leading this transformation: https://lnkd.in/gR6Ti3dZ #ecommercesuccess #retailstrategies

🌐 Unlocking the Power of Phygital Experiences 🌐 The convergence of physical and digital worlds has given rise to "phygital" experiences. By integrating digital technologies into physical spaces, businesses can captivate customers and create personalized interactions. #PhygitalExperiences #DigitalTransformation #DigitalExperiences #PhygitalIntegration #EnhancedEngagement Phygital experiences bridge the gap between the tangible and virtual, leaving a lasting impression and providing valuable data for businesses. Think interactive displays, AR try-ons, and digital signage breathing life into museums and retail stores. Embrace the phygital revolution to engage customers and stay ahead in the digital age. Learn more about this exciting trend here: https://lnkd.in/dCbDA6ha

💄💻 Exciting times in the beauty-tech realm! When cosmetics meet IT, new paradigms take center stage 🎙️🎙️   🌐 Discover how Augmented Reality and Artificial Intelligence are revolutionizing the beauty game. From hyper-personalized, adaptive products to immersive digital-driven shopping experiences, our industry is undergoing a tech-driven makeover.   💡 Beyond enhancing the B2C experience, this shift is reverberating upstream in the supply chain. Manufacturers are now navigating new challenges, demanding agility in response to this ever-evolving landscape.   Our CEO 🌟 Roberto Bottino 🌟 recently sat down for an insightful interview featured in the December issue of Kosmetica – Tecniche Nuove Spa. Joining him were industry top names Benedetta Suardi from KIKO and Malvina Cova from Deborah Group, as well as digital marketing maestro Enrico GIUBERTONI.   💫 #BeautyTech #Innovation #DigitalTransformation #BeautyIndustry #Cosmetics

The convenience of online shopping comes with a hidden cost: high return rates. In the beauty industry, this statistic reaches a concerning 22%, impacting both a company's profitability and the environment through unnecessary deliveries. The solution lies in empowering customers to make informed choices before purchasing. This is where advancements in beauty technology offer a powerful solution. Virtual try-on tools eradicate the guesswork often associated with foundation shades or eyeshadow colours. This innovative technology allows customers to virtually "wear" makeup before committing to a purchase. This not only drastically reduces returns due to unsuitable shades but also fosters a more positive customer experience, leading to increased satisfaction and brand loyalty. Leveraging user data (with clear consent, of course!), AI can help recommend products and complete looks tailored to individual preferences and skin concerns. This not only enhances the shopping experience but also creates strategic upselling opportunities, organically boosting brand revenue. Our case study dives deep into the impact of Maybelline's Virtual Try-On Tool, exploring the tool's relevance in the current market and demonstrating its potential as a blueprint for other brands seeking to optimize their strategy through tech. Download the Case Study and unlock potential opportunities for your brand: https://lnkd.in/dii_gu_V #PierrineReports #BeautyTech #Personalization #VR #AI #AfricanBeauty #NaturalBeauty

The future of the fashion and beauty industry could be heavily impacted by ever-advancing technology. From using automation to tell you when an item is back in stock, to introducing AI to create more personalised customer experiences, the creative influence of these technologies is unparalleled. One particularly exciting opportunity is the emergence of VR technology, which allows you to virtually try on outfits and experiment with different styles, all from the comfort of your own home. This not only opens up a world of possibilities for everyone, but it also provides a more inclusive shopping experience for people with disabilities and physical limitations. For beauty brands, AI-powered applications make it possible for individuals with visual impairments to digitally try on makeup, empowering them to explore different cosmetic choices and express themselves freely! The integration of technology into the fashion industry is also a powerful force for promoting diversity, equity, and inclusion. With AI-driven personalisation, fashion and beauty brands can now cater to a wide range of individuals, embracing diverse skin tones, body types, and personal preferences. This represents a significant shift towards inclusivity in an industry that has often lacked representation. Embracing the potential of VR and AI-driven applications can truly revolutionise the shopping experience, creating a world that is more accessible and inclusive for all! #FashionAndBeauty #FashionIndustry #FashionTech #InclusiveFashion

In the ever-evolving retail landscape, bridging the gap between digital innovation and fashion has become crucial. As I read about Zero10's AR technologies, I think about my experience in the retail landscape, where innovation is the daily bread. Now, AR mirrors and digital storefronts are making shopping experiences feel like scenes from a sci-fi movie! It's thrilling to see how these technologies not only reinvent the shopping journey but also meet the high expectations of today’s consumers—something I've passionately pursued throughout my career. Whether online or in-store, today’s shoppers are in search of more than just products; they want memorable, engaging experiences. What strikes me most is the strategic use of AR to immediately engage customers and the potential of integrating generative AI to further personalize the shopping experience. This pivotal development ensures that brands don’t just stay relevant—they lead in a digital age. What are your thoughts on integrating such innovative technologies in retail? Have you encountered an AR shopping experience that stood out to you? Let’s discuss how these advances are reshaping consumer interactions! #AugmentedReality #RetailInnovation #FashionTech

TRENDING TOPIC: ↗ Phygital is a term that combines the words “physical” and “digital”.   Specifically, it refers to integrating physical and digital elements to create a seamless and enhanced customer experience.   Interest in #phygital is growing primarily because major brands are integrating this strategy into their operations.   For example, Nike’s House of Innovation store in NYC features a digital stadium where people can try their sneakers using AR technology.   And SEPHORA has opened a physical shop that includes a virtual reality lab.   What's Next Phygital is part of the Hyper-Personalization meta trend.   Searches for “hyper-personalization” have grown by 200% over the past two years.   Hyper-personalization essentially treats each individual user as a unique customer segment.   Deloitte defines hyper-personalization as “the most advanced way companies can target a single consumer”.   This trend is heavily driven by consumers themselves.   According to McKinsey, 71% of consumers demand personalization, and 76% of customers are frustrated when a company does not personalize its offerings.   This explains why major players in the banking, healthcare, and retail sectors are investing heavily in hyper-personalization solutions. #hyperpersonalization #consumerinsights  

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗪𝗶𝗻𝘀 Let's talk about Augmented Reality (AR) and how it's revolutionizing beauty shopping! 🤯 L’Oréal’s Big Win: Last year, L’Oréal hit 𝟭𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝘆-𝗼𝗻 sessions with their ModiFace AR technology, up from 40 million in 2022. 😎 Key Metrics and Surprising Facts: Sales Conversion: 200% increase with virtual try-ons. Return Rate: 30% decrease in product returns. User Engagement: 20% boost in engagement time. Sales Growth: 10-15% increase in online sales. Customer Satisfaction: 25-30% rise in satisfaction ratings. Social Media: 35-40% increase in engagement. Balancing Digital and Physical Shopping: Consumers still love in-store experiences. AR should complement, not replace, traditional shopping. 𝗟’𝗢𝗿é𝗮𝗹’𝘀 success with AR shows that tech can make beauty shopping a blockbuster hit! Isn’t it amazing how technology is transforming the beauty industry? Thoughts? #creativity #loreal #ecommerce #appdevelopment #ai #ar #vr

HOW #IMMERSIVE COMMERCE IS MAKING THE SHOPPING EXPERIENCE EXTRAORDINARY? Delighted to share with you our latest Point-of-View I co-authored with my Capgemini colleagues Xaviere Tallent and Amish Desai. #immersivetechnologies have this unique potential to radically transform how customers interact with brands and products. In this PoV, we explore how those technologies elevate the capabilities of both customers and in-store sales associates, thereby facilitating seamless connections in blended #virtual and #physical contexts. What organizations could hope to get from this? Boosting conversion rates, driving impulse purchases, and fostering deeper customer-brand relationships are part of the expected benefits. Find out how in our latest paper: https://lnkd.in/gcRSsJbC At Capgemini, we offer end-to-end services that cover strategy, business impact, creativity, customization, and delivery leveraging our ecosystem of partners including Unity. And with our recent acquisition (https://lnkd.in/g5f-8z2i), we have one of the strongest global workforce to deliver immersive experiences at scale. If you want to know more, start a conversation, engage with new audiences through new type of #digitalexperiences, shape an entire new consumer-journey, please reach out to me. #TechnoVision2024 Pascal Brier Alex Bulat- van den Wildenberg Dr. Cara Antoine Keith Williams Bobby Ngai Nitin Dhemre Kary Bheemaiah Xavi Navarro Muncunill Borja Tinao Perez-Miravete Antonio Jesús Jaramillo Mesa Dheeren Vélu Jean-Francois DELERUE Tarika George Abu Siddik Momin Surabhi Gawde