SEPHORA’s Post

In my recent discussion on Bloomberg, we delved into how L'Oréal is leveraging technology to transform the beauty industry. 💄 By integrating digital supply chains and augmented reality apps, L'Oréal allows consumers to virtually try on products, tripling their conversion rates. This innovative approach spans from high-end Lancôme to SEPHORA, showcasing how tech-savvy strategies can revolutionize traditional sectors. Our latest Future Readiness Indicator for the #CPG sector is now live! Discover how industry leaders like L'Oréal, The Coca-Cola Company, Procter & Gamble, and Nestlé are staying ahead in the rankings: https://lnkd.in/emeZmUf9 #FutureReady #IMDImpact #CenterForFutureReadiness #FutureReadiness #BeautyTech #ConsumerPackagedGoods

How are leading brands leveraging technology and digital innovation for good? SEPHORA Americas President and CEO Jean-André Rougeot sat down with our own Lareina Yee to share how the beauty retailer's latest shade-matching technology creates more inclusive experiences and builds trust with consumers across age groups and racial backgrounds. Watch the full Luminary Keynote session and hear more about how Sephora is bringing new technologies to improve customer experience here➡https://mck.co/48o4NCG #MckinseyAtDreamforce #DF23

If doing live demos in front of a large audience is a measure of technological maturity, Shivam and the in-store digital team at SEPHORA passed with flying colors! During this month's Tech Lunch and Learn, our product manager Shivam and Developers Bhuvana and Vanitha discussed the diagnostic tools used at Sephora stores worldwide. I was impressed by the team's journey to iteratively improve the tool with better architectures and new features, such as integrating the scan results with Potion, our hyper-personalization engine. We ended the talk with a live demo of the scan, which worked flawlessly! Sephora's omnichannel marketplace leadership enables some cool technology at the intersection of B&M and E-commerce. Innovation in hardware and software helps our customers find the perfect beauty products for their needs! We've already deployed the Skincredible diagnostic tools to Sephora stores! If you'd like to understand your skin better, walk into any of our stores and approach a Beauty Advisor for a free scan! #sephora #innovation #technology

How Estée Lauder won consumers hearts! In 2020, Estée Lauder launched a campaign called "Your Shade, Your Story". The brand offered consumers to create custom shades of foundation. ✔ How they didi it: They leveraged AI and enabled personalised consultations and custom-blended products tailored to individual skin tones and preferences. The campaign not only showcased innovation but also addressed a growing demand for inclusivity and personalisation in beauty. ✔ Why it worked: Consumers loved it because it made them feel unique and valued, enhancing their 'experience' and connection with the brand. I am not a big fan of technology driven brand experiences because I lean towards creating human first and emotion driven experiences for consumers. However, I see this as a brilliant example of harnessing technology to meet evolving consumer desires and offering a personalised experience keeping focus on product to build brand love. #LuxuryCosmetics #Personalization #ConsumerBehavior #MarketingStrategy

We are thrilled to showcase the remarkable journey of L'Oréal, the world's leading beauty conglomerate, in revolutionizing its SEO strategy with Sitecore! With over €38 billion in sales and 6.5 billion products sold globally, L'Oréal recognized the importance of enhancing online visibility to cater to consumer needs. Facing the monumental task of rewriting hundreds of thousands of meta titles and descriptions, L'Oréal turned to Sitecore's composable architecture and AI capabilities to streamline the process at scale. By seamlessly integrating an AI solution into its Sitecore platform, L'Oréal achieved unparalleled efficiency in metadata creation and optimization. This groundbreaking approach not only saved a staggering 120,000 webmastering hours but also significantly improved SEO performance, ensuring that consumers worldwide can easily discover L'Oréal's products and information online. The beauty giant has also proven itself a disruptor of the industry by leveraging augmented reality services and launching new brand websites on Sitecore XP, which resulted in a three-fold increase in customer engagement and purchases. Curious about how Sitecore can empower your business to achieve similar success? Book a meeting with me and let's dive deeper into the transformative possibilities together! #Sitecore #SEO #AI #DigitalTransformation

MUSEUM OF ICE CREAM and SEPHORA collaboration using the 3V marketing model: 𝟭. 📊 𝗩𝗼𝗹𝘂𝗺𝗲: The collaboration encompasses a broad range of products, from cosmetics to unique experiences, creating a significant volume of content and products for promotion. 𝟮. 🆕 𝗩𝗮𝗿𝗶𝗲𝘁𝘆: The partnership offers diversity, providing customers not just with cosmetic products but also a unique experience connected to the world of art and entertainment. 𝟯. 🚀 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆: The joint campaign facilitates rapid information dissemination through social media and media channels, accelerating reach and brand recognition. This collaboration highlights both companies' strategies to create a unique user experience, merging the worlds of fashion and art, which enhances audience interest and engagement. image created by AI, text by me #MarketingStrategy #Collaboration #BrandEngagement #InnovativeMarketing #ConsumerExperience

🌟 Behind Sephora's Success: A WillDom Collaboration 🌟 Curious about how Sephora transformed challenges into triumphs? Discover their remarkable journey towards operational excellence in partnership with WillDom! 🚀 Uncover the complete success story here: https://hubs.la/Q024bNqF0 #SephoraSuccess #WillDomPartnership #DigitalTransformation

__Breaking News for AI in skin care__ Aug 29, 2023 Retail marketing agency Managing Director discusses impact of activations on in-person consumer brand engagement Outform, a global innovation agency, has partnered with Selena Gomez's cosmetics brand Rare Beauty to launch an interactive popup activation in Sephora's Times Square location. The activation aimed to connect the brand, product, and retailer to the shopper, offering a unique experience in a busy and overwhelming area. This partnership is an example of how brands are working with innovation agencies to enhance the in-person shopping experience for cosmetics and personal care products. With the rise of online shopping due to the pandemic, companies are finding creative ways to engage consumers and expand their brands. Outform has also worked with other brands like HAUS LABS and r.e.m. beauty. The company plans to continue supporting cosmetic and personal beauty care product brand launches and expanding its services in the industry. #RetailInnovation #CosmeticsActivation #BrandPartnerships #InStoreExperience #ConsumerEngagement

Happy Wednesday everyone!✨ At the beginning of the week I had the opportunity to attend a talk between LVMH and SDA Bocconi featuring Chiara Negro Cusa and Antoine VELLA about innovation and retail at Louis Vuitton and LVMH Fragrance Brands. Here are some of the key learnings that stood out to me🤩: 1. Luxury is undergoing a significant transformation towards hyper #personalization and #loyalty. Nowadays, there are no more segments and no more tears, each of us is addressed as individuals👫. 2. We are experiencing a “#Spotifization of luxury”: just like Spotify develops personalized playlists for you only, luxury brands are increasingly implementing AI to develop one to one personalization. 3. Tech can be #chic 🎀: companies need to leverage on strong tech emphasis to develop seamless omnichannel customer experiences by providing multiple options for the client to reach the brand however they want, wherever they want and whenever they want, in the way that is the most relevant for them. 4. This also presents a challenge for the luxury sector: you have to remain #exclusive and desirable, but at the same time very accessible. 5. #Data 📊is at the base of the relationship between clients and luxury companies, which is why it is important to be transparent and show them the values you can provide when they share their data with you. You have to build relevancy for them. This gives you room to explore personalization in data. 6. Even if COVID-19 🦠has hyper accelerated the rise of e-commerce, people still prioritize the physical experience in store, which is why the metaverse can only be a complementary approach that will never substitute the physical boutiques. 7. Finally, Chiara and Antoine’s precious advice: be open, passionate but especially #curious 🧐, always welcome new travels ✈️, new experiences, new opportunities because you don’t know where they might take you. The best solution might not be the one you have in mind 🌟.

Redefining #Retail with #Tech Technology is transforming physical stores from purely transactional spaces to experience-driven destinations. Breakdown of the few key points :- Convenience is king: Physical stores can streamline the shopping experience by offering click-and-collect, self-checkout, and easy returns. Bershka: click-and-collect terminals, self-checkout, and influencer content creation opportunities. Tech enhances the experience: Interactive mirrors, reservable fitting rooms, and in-store ordering elevate the shopping experience and cater to customer needs. Stores as destinations: The focus shifts from square-foot sales to creating a unique brand experience. Community building: Events, social media-friendly settings, and membership programs foster a sense of belonging. Adidas: Pop-up stores hosting events for their target audience Technology for all: Not every store needs extensive tech integration. Smaller boutiques can win with curation and personalized service. Snipes: Collaborations with celebrities to create a unique in-store experience. Malls in Asia and the Middle East: Utilizing "digital twin" technology to create Pokemon Go-like experiences for a younger generation. Physical stores in the digital age: Seamless Connection: Stores should seamlessly connect with a brand's online presence, allowing for online transactions with an in-store presence. Experience Hub: Physical stores become hubs for brand communities, offering unique experiences, events, and a sense of belonging. #Retail #Brand #Strategy #retailnews #corporateretail #marketing #communications #cmoinsights #ceo #Leadership #Digital #tech #Linkedinnews