SEPHORA’s Post

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

SEPHORA is worth $37 billion but history can’t pinpoint its origin. (Statista) This French brand synonymous with luxury beauty has 2,500+ stores in 32 countries. And now this retail brand and global powerhouse have come to India. The name "Sephora" itself is derived from Greek. It means "beautiful." It reflects the brand's evolving focus beyond perfumes to all things beauty. The whispers began in 1969 and 1970. Some say that's when Sephora first came onto the scene, but historians claim it was later. In 1970, Dominique Mandonnaud, a painter-turned-perfumer, revolutionized fragrance shopping with a self-service approach. Customers could test before they bought, unheard of at the time! When we take a look at its history and success story, one thing's for sure: →It wasn't born with the iconic "S." Earlier, it wore a different name, then another, before Boots snatched it up in 1970. →Fast forward to 1979, and a glimmer of truth emerges from a dusty list of companies. One of them was "Es Sua," a store selling toiletries and cosmetics that belongs to Boots. This Es Sua has a connection to Sephora's family tree. →Beauty Genesis SA, the “unofficial” parent company, added another layer to this puzzle. The twist lies in 1897 with Nouvelle Gallery. A Parisian chain that turned into a French fragrance brand. →By 1972, however, financial woes cast a shadow over its success. But Sephora rose in 1973. Yet, Nouvelle Gallery's ghost lingered. Profits dwindled, staff vanished, and by 1978, the chain faced its final curtain. So, where does this leave us? With a beauty giant whose backstory is as captivating as its future. Can you crack this code? Leave your best guesses in the comments. #brands #sephora #retail

Some Facts From The Luxury & Retail Segment Of What The Journey Consists Of To Make It To Where It Is Positioned Today 🙏

Everyone, from celebrities and influencers to multinational conglomerates and smaller businesses want you to buy their beauty product. But does star power still reign? Rihanna made us believe in Fenty Beauty - the brand bleeds her personality but especially makes yours shine when you wear it. Selena Gomez is so honest and candid, and that's quite Rare, isn't it? But simply seeing a celebrity's name and face on a product certainly isn't enough today. What, about a celebrity beauty brand, would make you want to purchase their product? #beautyindustry #beautynews #celebritybeauty

A interesting study I reed today #Data Strategic Moves in the #Beauty #Industry 🌟 As the tides of #War and #Recession , #LVMH cosmetic jewel, #Sephora, has carved out an enviable position. With an astute understanding of consumer behavior, Sephora rode the "lipstick effect" to an impressive $15.4 billion revenue, as shared by CEO Guillaume Motte with The Financial Times. Amidst economic fluctuations, this phenomenon – where consumers indulge in affordable luxuries – has propelled Sephora to become LVMH’s third-largest brand, trailing only the iconic #LouisVuitton and #ChristianDior This success story isn't just about beauty products; it's a masterclass in agility and market acumen. In the world of luxury and cosmetics, while one beauty giant takes a bold step forward, another adjusts its strategy, leading to a fascinating dance of business maneuvers. Sephora’s trajectory is a testament to that, showing that with the right insight and innovation, targets aren’t just met; they’re exceeded ahead of time. As professionals, let's take note of Sephora's strategy. Whether it’s the allure of a lipstick or the promise of a skincare routine, understanding customer inclinations can lead to substantial growth, even in times when purse strings tighten. Keep an eye on the beauty sector; there’s much to learn about the art of resilience and the science of consumer delight. #BeautyIndustry #BusinessStrategy #LVMH #Sephora #ConsumerBehavior #LipstickEffect #Innovation #LuxuryBrands #Startup #India, #asia #singapore #Innovation, #Management, #HumanResources, #DigitalMarketing, #Technology, and #creativity

Sephora removed all the perfumes from its shelves in the market. This has raised concerns about shoplifting. It showed Sephora’s decision to ensure the safety and security of employees and consumers. Sephora in 1998 challenged the traditional beauty retail landscape, where customers could explore products independently, experimenting and immersing themselves in the cosmetics. However, the recent shift forced us to reconsider the balance between autonomy and human interaction in the shopping experience. While the hands-on approach offered a sense of privacy, there's an argument for the warmth of human connection during the purchase of these intimate luxuries. In the past perfume shopping involved meaningful interactions with salespeople and helped ponder the role of human touch in our retail experiences. So could a return to a more interactive model enhance the overall satisfaction of acquiring these little luxuries? The choice between self-sufficiency and a more engaging approach shows how we connect with our cherished bottles of fragrance. Do you prefer shopping for perfumes online or offline? #perfumery

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

Ulta Vs Sephora The eternal debate of Ulta vs Sephora has beauty enthusiasts worldwide pondering which beauty retail giant reigns supreme. Ulta Beauty stands out for its diverse range of drugstore and high-end brands, offering a one-stop-shop for beauty aficionados on any budget. With a focus on inclusivity, Ulta caters to a broad customer base, making beauty accessible to all. On the other hand, Sephora boasts a curated selection of premium beauty brands, providing a luxurious shopping experience for those seeking high-quality products and expert beauty advice. The two beauty giants each bring their unique charm to the cosmetic realm, offering a diverse array of products and shopping experiences to cater to every beauty need and desire. Ultimately, the choice between Ulta and Sephora often boils down to personal preferences, budget, and the specific beauty brands one gravitates towards. https://lnkd.in/dSSYqQAP

The new business model in skin care and makeup at lightening speed collaborations