SEPHORA’s Post

How does your brand's performance stack up against beauty market competition? Would you like to see where you placed amongst the industry’s biggest players? 🏆👇🏻 In our comprehensive report, the Launchmetrics team leveraged our property algorithm, Media Impact Value™ (MIV®), to reveal the value generated by over 700 top-performing beauty brands across color cosmetics, Skincare, Haircare, and Fragrance in S2, 2022.📈 Each week, we unveil new positions in our ranking. Today, we showcase: 11. Colorkey 12. ESSENCE COSMETICS LIMITED 13. ELEMIS 14. Byredo 15. JudyDoll Understand the tactics, Channels and Voices that helped the biggest names in the industry to generate high MIV®. Find out more - including where you placed - by accessing the report FREE here: bit.ly/3rQNSb5 #beautymarketing #makeup #fragrance #cosmetics #brandmarketing #brandstrategy #beautycampaign #beautyindustry

Checked out Launchmetrics's Beauty Insights report yet? 📊 Dive into the analysis of 700+ top players in Color Cosmetics, Skincare, Haircare, and Fragrance for S2 2022. Get the scoop on leading beauty brand performance, powered by LM's proprietary algorithm, Media Impact Value™ (MIV®) 👑 #BeautyIndustry #beautybrands #beautymarketing #brandstrategy

Canadian shoppers say they are spending on average $21+ PER skincare product. This is a big jump and was a surprise to me. I think it's because of the rise of higher end insurgent brands that have become popular on Tiktok. Just ask my 10 year old who keeps asking me to buy her DRUNK ELEPHANT. The below Butterly survey question was answered by over 1,300 Canadians. Does this surprise you? #skincare #consumertrends #retailinsights #cpg #cpgmarketing

In 2024, the top 10 cosmetics companies are expected to reflect the ever-evolving beauty industry, with a focus on innovation, inclusivity, and sustainability. These brands are projected to lead the market by offering high-quality products that cater to a diverse range of consumers. L'Oréal, with its extensive range of skincare, haircare, and makeup products, is expected to top the list. The brand's commitment to sustainability and diversity has resonated with consumers, solidifying its position as a leader in the industry. Estée Lauder, renowned for its iconic skincare and makeup products, is also expected to maintain its strong presence in the market with a focus on luxury and innovation. Additionally, brands like MAC Cosmetics, NARS, and Fenty Beauty are anticipated to continue their rise in popularity, offering inclusive product lines that cater to diverse skin tones and preferences. Consumers are increasingly seeking out eco-friendly and cruelty-free options, leading brands like The Body Shop and Tarte Cosmetics to be anticipated to make the top 10 list in 2024. Overall, the top 10 cosmetics brands in 2024 are likely to represent a mix of established industry leaders and up-and-coming innovators, all dedicated to providing high-quality, inclusive, and sustainable beauty products.

Last month Julian Kirby-Smith and I presented at the marvellous The Fragrance Foundation UK annual Hot on the Scent event. We took the opportunity to review fragrance in 2023 from a media and etail perspective. You can download it now using this link to get insights on: - The fragrance category's performance in media and etail in 2023 in the context of other beauty categories such as cosmetics, skincare and haircare - TikTok and Brand Ambassadors impact on Fragrance - Stock levels over the year as well as focus on Q4 and Black Friday https://hubs.li/Q02pXqkn0 #fragrance #beautyindustry #beautybusiness #mediainsight #etailinsight #dataanalytics #fragrancefoundationuk

E.L.F. BEAUTY has experienced significant growth by offering affordable alternatives to high-end beauty products, effectively attracting consumers looking for quality makeup and skincare without the steep price tags. This strategy has not only helped E.l.f. increase its market share but also allowed it to outperform in the competitive cosmetics industry. The brand's economic model capitalizes on current consumer spending patterns, offering price-attractive options during times of financial squeeze, which has positioned it as a compelling choice for consumers aiming to maintain their beauty routines on a budget. E.l.f.'s dupes not only replicate the look and feel of their more expensive counterparts but also deliver comparable performance at a fraction of the cost, further cementing E.l.f.'s reputation as a brand that provides value without compromising on quality. #beauty #beautymarketing #productinnovation #productmarketing #beauty #beautymarketing #beautycommunity #beautybrands

#SK-II, #Cosrx, or #Laneige? 💄 Which brand holds the top spot in skincare visibility? From stories, products, labels and experiences of individuals who are navigating the landscape of #skincare in #Singapore, we're pulling back the curtain to reveal the pulse of the skincare industry. 👉 Find out more by delving into this insight! Get to know what your audience needs. Book a demo! >> https://www.truescope.com/ #Truescope #mediamonitoring #SeeYourWorldMoreClearly #BetterInsightsActionableSolutions

I thought this was an Old Spice commercial, no I mean Dollar Shave Club? WAIT, this is Eos?? Wonder how will those other two brands will respond to this ad. Being that Eos just launched this campaign to enter the male skincare products market. Would love to see a smart and creative response from any of these two brands. #Advertising #productmarketing #creative #marketgrowth

Powerful use of AI in the #beautyindustry. “The SeeMe Index aims to help both brand marketers identify effective marketing strategies and consumers determine which brands are taking significant steps toward inclusivity.“ If you work in the #beauty world, you know that no matter how many of us call for more inclusivity and diversity at our brands, it can still be viewed as a challenge vs. a priority. Marketers speak up, but are often met with excuses. But this isn’t simply a hurdle or an inconvenience. It’s a call to wake up and embrace serious change that is beyond overdue. “The index measures six identity dimensions—gender expression, age, skin tone, body size, visible disability, and observed sexual orientation—across public advertisements, product lineups, and DE&I commitments.” The consumer demand is here to stay. It’s not a trend. It’s reality. And brands would be foolish to think of it as anything else. The world is paying attention and consumers will only continue to become more savvy. Tools such as the SeeMe Index will allow our audiences to easily make educated decisions about which brands they choose to support. If we fail them, we’ve not only lost their business, but we’ve caused harm. #beautybusiness #diversity #inclusion #dei #skincare #ai #beautytech #beautynews #inclusivity #diversitymatters

𝐓𝐡𝐞 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐌𝐨𝐢𝐬𝐭 𝐋𝐢𝐩𝐬𝐭𝐢𝐜𝐤𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐁𝐞𝐚𝐮𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐞𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 🎯  https://lnkd.in/dR8W65GX #Moist #lipstick, also known as hydrating or creamy lipstick, is a type of cosmetic product designed to provide vibrant color to the lips while also offering moisture and hydration. Unlike traditional matte lipsticks, which can be drying, moist lipsticks are formulated with ingredients that help keep the lips soft, supple, and comfortable throughout the day. The primary distinguishing feature of moist lipstick is its moisturizing properties. 𝐊𝐞𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 📎  In April 2023, The Estée Lauder Companies Inc announced that it has completed its acquisition of the TOM FORD brand and is now the sole owner of the TOM FORD brand and all its intellectual property. ELC’s stewardship and its licenses with Ermenegildo Zegna N.V. (“Zegna Group”) and Marcolin Group provide continuity and allow for the further evolution of the TOM FORD brand as one of the preeminent global luxury brands of the twenty-first century. 𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 🔍  Avon L'Oréal Benefit Cosmetics Bobbi Brown Cosmetics Tarte Cosmetics Too Faced Cosmetics #MoistLipstick #BeautyIndustry #Cosmetics #MakeupTrends #LipCare #BeautyTrends #MarketAnalysis #Skincare #BeautyInnovation #SustainableBeauty