Schwan's Company’s Post

Thank you Loblaw Companies Limited and Grey Jay Sales & Distribution for the great afternoon celebrating Women Owned Business and better-for-you food! We love getting the feel good feedback from our amazing retailer teams on how good our products taste and how good they make them feel. Did you know that recent stats have 43% of businesses in the US as women owned or female led and only 17% in Canada for 2023? Or another spooky stat that even though women owned business are shown to offer lower risk success they only account for 24% of businesses raising capital? Here's to all of the bold retailers supporting Women Owned! https://lnkd.in/gKwPQn5x

Every single one of these women is someone you should know. BRAVE COMMERCE Podcast #iwd2024 #iwd24

👉 Alliance For Women in Beer's BREW campaign to get more women in the industry. Building Relationships & Empowering Women (BREW) held an event last week in partnership with Alliance For Women in Beer. Whole Foods Global Beer Merchant, Mary Guiver, told attendees that beer has a battle to fight to bring in more female consumers. ‘Spirits do a good job of appealing to women’, Guiver claims, ‘but beer is behind – it has to dig itself out of decades of positioning women as not the target consumer’. Molson Coors Beverage Company CFO, Tracey Joubert, said ‘the more diverse you are, the better your financial performance’. The argument is that if women are better accounted for in the industry, it could be the solution to the drop in sales of the beer industry. Spirits are (generally) thriving thanks to appealing to men, women and everyone in between. But beer has always been primarily male-focused. If beer brands could be headed by women, there’s no doubt that a female audience would follow. Source: https://lnkd.in/eppwvJHU #cpg #spirits #allianceforwomen

I found this article on investing in diversity and inclusion within the CPG industry as a form of innovation to be a valuable perspective. The more diversity and inclusion within a business, the more innovation there will be. Over the last decade, the CPG industry has been increasing in numbers of women, traditionally non-represented minorities, and members of the LGTBQIA community. Businesses comprised of more diverse groups of people have the capacity to build stronger brands and products because of who they are as one, who they are together. There is a long road ahead in terms of diversity and inclusion efforts made by big companies, however seeing more women and people in under-represented communities work in higher roles has resulted in new approaches full of promising opportunities.

Prosecco Please!!! 🥂👩🏾💻 Issa Rae has always been true to herself with all her business endeavors and this is no different!! Whew! Checkout the Black Women in Marketing brain dump on how her and team did their BIG ONE with the rollout of ViaRAE Prosecco🥂 #StayReady — Who’s indulging!? 👀🥂 #drinkresponsibly #branding #marketingbestie #marketingtips #marketingstrategy

#femaleleaders: International Women’s Day is on 8 March. If you have been following me for a while, you know that I celebrate women everyday. I only use #champagne made by women during my #champagnetasting workshops in #paris and I only take people to visit houses with women at the helm in #reims, #epernay or in the hillsides. And I try to tell the stories about the women behind the bottles here on social media. My small way of supporting women in a male-dominated industry. For the last few years I have been compiling a list of all the women behind the champagne bottles: CEOs, managing directors, cellar masters, owners of small independent estates. The list is freely available on my website: https://lnkd.in/eH7YHNJy. I took the opportunity to update the list this morning following a few recent announcements and discoveries. I also just recalculated the % of women at the top in the Grandes Marques champagne houses: only 20% have a female president and 17% a female cellar master. Glass bottle ceiling? Last year the trade union of vignerons in Champagne (SGV) shared the results of a study looking into the role of women: 40% of the wineries in Champagne are owned/managed by women, up 10% from 40 years ago. So the big brands have less women at the top, and small independent producers have more. About 70% of champagne is purchased by women. And 80% of my followers are women. So if you want to celebrate women on #iwd, pop a cork from one of the names on the list! And share the list with your network! Cheers to all the women behind the bottles, and to you for drinking them 🍾🙋🏼♀️🍾 #workinprogress #womensupportingwomen #womeninwine #womeninbusiness #growerchampagne #champagnedevignerons #8mars #journeedelafemme #champagnelovers #winelovers #womenempowerment #feminist #feminism #winemakers #vigneronne #vigneronsindependants

While the percentage of women running Fortune 500 companies has doubled in the past five years (rising to 10.4 percent from 4.8 percent), 10.4% seems shockingly low. Most household purchasing decisions are made by women. Of the 86 retail companies in the Fortune 1000, 13 had a female CEO as of July 2023, down slightly from the year before. Meanwhile, 72% of cashiers are women and 50% of retail salespeople are women. Retail leaders that recently appointed or will soon appoint female Presidents or CEOs include: Walgreens (Rosalind Brewer), Under Armour (Stephanie Linnartz) , Levis’Store (Michelle Gass) , Madewell (Adrienne Lazarus) and J.Crew (Libby Wadle). I don’t know what comparable statistics are for the Advertising, AdTech/Martech, and Marketing Services industries. Datonics recently participated in the Ad Age Leading Women event. I wonder if this topic will be on the agenda at eTail™ Boston 2023 this coming week — Christine Souchack & Michael Felsman will be there representing Datonics so reach out if you will be there. #retail #empoweringwomen

Today, our teams in the US are celebrating the incredible women who’ve shaped our lives. As well as celebrating moms, we’re also recognizing the brands that help moms do the incredible things that they do. Huggies, one of the top-rated brands in our Brand Impact Index, scored highly for cultivating community, and creating products conscious way. As we honor mothers today, let’s celebrate the brands that go beyond profit to create a positive impact 💙 ➡️ https://ow.ly/fC4F50RBlZn #BrandImpact #MothersDay #PositiveChange

Women Owned. Milo's Tea Company, Inc. became a certified Women Owned business in 2009, and we are renewing our certification for the 15th year right now. Certification is a rigorous process. The WBENC (Women's Business Enterprise National Council) audits all aspects of your operations to validate you are majority owned (>50%) and controlled by a women (highest officer must be a woman who works, not just has a title). At this point, most retailers in America have supplier diversity programs, and over the years we have leveraged these to help get our foot in the door and strengthen our relationships with key customers. It's a big lift for smaller brands to learn how to do business with massive retailers while competing with global CPGs with seemingly unlimited resources. Effective supplier diversity programs help navigate some of these barriers. And, I can say with confidence that these resources were instrumental in giving us an opportunity so that we could grow into the #1 refrigerated tea and fastest growing lemonade brand in America. (That's me back in 2015 at the WBENC Conference where Walmart celebrated our extra sweet story at the conference - and we've been winning in partnership ever since). Despite the amazing work of so many talented supplier diversity teams, women owned businesses have a long way to go. According to the SBA’s latest Annual Business Survey, there are about 12 million women-owned businesses in the U.S., employing over 10 million people and adding over 2.6 TRILLION to the GDP. Yet, women owned companies make up a very small amount of awarded capital, and that is especially true for black women owned businesses. Woman owned and minority owned businesses are still underrepresented and we need to help each other get there. As we close out Women's History Month today, please consider supporting diverse businesses today. Elevating historically marginalized people creates stronger communities for EVERYONE! And, I happen to think that's extra sweet, y'all. #DrinkMilos #BrewingALegacy