Riboli Family Wines’ Post

🍷🎶 How Background Music Influences Wine Tasting 🎶🍷 Did you know that the music playing in the background can alter your perception of wine flavors? Research by Dr. Adrian North at Heriot Watt University—Edinburgh uncovered how different music styles can influence the taste of wine: Heavy Music: Enhances the perception of wines as more robust and intense. Subtle & Refined Tunes: Makes wines feel more delicate and sophisticated. Zingy & Refreshing Beats: Brings out a zestier and more vibrant character in wines. Mellow & Soft Sounds: Tends to make wines taste smoother and gentler. This effect is notably stronger for red wines than for whites. Link to study: https://lnkd.in/e2VDxQX9 Pictured: Album: Harry's House, Harry Styles; Wine: Domaine Du Pegau Chateauneuf Du Pape

Burčák, also known as young wine, is a popular late summer/early fall beverage in various European countries. But Burčák is not just young – it is partially-fermented wine in an earlier stage of production. Czechs feel strongly about the six-week Burčák season. Burčák wine season kicks off when the leaves start falling. All over Prague and Czechia burčák wine stands appear. This is the first wine of the season, and the Czech answer to Beaujolais Nouveau. It is a partially fermented young Moravian wine and has a short shelf-life as availability coincides with the grape harvest. https://lnkd.in/gm4EBXzP

White wine TASTES better with BLONDIE. Want to know why?... Scientific research consistently shows that sipping wine with music that evokes a harmonious emotional response significantly enhances the experience, the flavour, and our enjoyment of it.⁠ So if you love your Chablis or Pinot then get Blondie’s upbeat and bouncy track on. It will taste around 40% more zingy and refreshing. If you prefer your Malbecs or Merlots, then you’ll want to be enjoying big, sweeping orchestral or operatic music. It will taste around 40% more full-bodied and rich. If you don’t believe me – then try it. Just another example of the power of your senses. 👍 #sensoryresearch #multisensory #wine #design #marketing Image credit: veebee.co

Please read my latest feature article for Bevinars and Mark Oldman. The joys of #music and #wine. https://lnkd.in/ezUmH4by #winelovers Susan R Lin, Master of Wine

A little something different for the blog this week! 🍷🥂 We sat down with friend, client, and wine expert Marcus Hanson to learn about selecting the perfect wine for your palate (a new word we learned, by the way). The best part? We learned it doesn't cost an arm and leg to find your next incredible wine experience. Click to read more: ⁠ https://lnkd.in/gJAv7k99

🍇✨🍷In the world of professionalism, doing things right is a given. But what if we take it a step further? I delve into the creation of a new concept for a very special Spanish wine, I'm reminded that professionalism isn't just about following a set of rules; it's about infusing every action with dedication and passion. Today, my inspiration also flows from the notes of Dolly Parton's latest album(by the way, highly recommended;) Just like Dolly's music, good wine is timeless, resonating with tradition yet always open to new possibilities. #winebusiness #wineenthusiast #marketing #productmanagement

Sip, sip, hooray! See how these spirits brands celebrated summer 🥂 As usual, spirits brands such as Bacardi and Aperol Spritz CZ activated at major music festivals and tentpole events this summer. But, many also hosted intimate soirees, #events, pop-ups, and parties to promote new campaigns and products ✨ 🍾 Tap the link below to see some of these experiences—from an event disguised as “jury duty” to a stadium-exclusive activation👇 #BizBash #events #spirits #seasonalevents #liveevents #popupevent #activations #activation #brands #brandactivations #brandmarketing #experiential #experientialmarketing

Check out Neill's review of our two new releases below!

a solid brand and quality expressions...must try these new ones...

I had the time of my life DJing Philadelphia & Pittsburgh’s Chocolate 🍫 Wine 🍷 & Whiskey 🥃 Festival! Here are my top 5 Tips when it comes to DJing a Wine Festival 🎉 1. Elevate the Atmosphere: DJing at a wine festival requires setting a sophisticated and relaxed atmosphere. Choose music that complements the wine-tasting experience, creating a seamless blend of tunes that enhances rather than overwhelms. 2. Know Your Audience: Wine enthusiasts come from diverse backgrounds. Understanding the demographic attending the festival helps in tailoring your playlist to suit different tastes. Versatility in your music selection is key to keeping everyone engaged. 3. Timing is Everything: Consider the flow of the event and adjust your tempo accordingly. Start with laid-back tunes during tastings, build up the energy as the event progresses, and bring it down during breaks. Timing your music enhances the overall experience. 4. Collaborate with Organizers: Work closely with festival organizers to align your set with the overall theme and schedule. Understanding the event's goals and coordinating your performance accordingly ensures a harmonious collaboration. 5. Create a Musical Journey: DJing at a wine festival is an opportunity to craft a musical journey. Take attendees on a voyage with your music, matching the mood of different wine varieties and contributing to the overall enjoyment of the event. DJing at a wine festival is a unique experience that teaches DJs valuable lessons. From adapting to the atmosphere and knowing your diverse audience to mastering timing and collaborating with organizers, the key lies in creating a seamless, sophisticated, and enjoyable musical journey. So, next time you're behind the turntables at a wine festival, let the music flow like a fine wine, enhancing the overall experience for all in attendance. 🍷🎶 #WineFestivalDJ #MusicCraftsmanship #WineFestival #Wine #WineTasting #Winery #WineIndustry #WineEvents #WineLovers #DJ