P&G Signal Innovator Jasmine Turner (She/Her) launched a breakthrough platform at P&G. As Senior Strategic Media Planner, Turner and her team helped bring media planning in-house at P&G. Using Audience Modeler, a pilot program with Amazon, they were able to increase return-on-ad spend for the company. Audience Modeler offers a way for the media planning team to identify and engage with consumers who are interested in P&G's products. The team uses historical data from Amazon, looking to see who has used their platform to look for P&G products, then uses those insights to build ads for interested consumers. We'll announce this year's #PGSignal Innovators live at Signal 2024 on July 17. Learn more and register to attend: https://lnkd.in/gDDu3nnx #PGInnovation
Great company to work for. I was in Dry laundry & Liquid laundry for 10 years. Sadly NAFTA took us out. Never forget NAFTA. It could happen to you.🇺🇸🙏🏻
As a communications professional, seeing how technology can help companies and consumers connect through common interests is exciting!
Congratulations Jasmine Turner (She/Her)!!
Love to see this for you, Jasmine! This is amazing work!
Jasmine Turner (She/Her) you are a star!!! You always have been. I’m so proud to know you. Can’t wait to see what you do next!
Senior Brand Manager at Procter & Gamble
6dLooking forward to the conference and celebrating everyone’s hard work and innovation! Thank you so much for sharing this.