Bourbon fanatics, rejoice! Especially those who have a thing for rarities like …
… Blanton's Single-Barrel Bourbon, one of the best whiskeys in this category of exclusive spirits,
and therefore tends to be more expensive.
While this definitely isn't the only rare bourbon
that eagle-eyed shoppers have discovered at Costco,
it is one with a particularly cult-ish following; and the eight-year aging period is part of the reason.
Guess what? I snagged two bottles.
For those who don't know,
there are three different tiers of bourbon
— standard barrel, which is the cheapest
and most common type;
— small batch, a blend of the better barrels
at a given distillery;
— and single-barrel, which is often the highest quality
bourbon a producer makes.
In recent months, the hard-to-find bourbon
has been spotted at Costco for less than $60,
— well below its normal market value of $100 or more.
This has obviously caused a bit of a commotion in online communities like Reddit, and it's worth noting if you're a collector who has access to a nearby location and can grab a bottle before they're gone.
Blanton's was the first distillery to release a single-barrel bourbon, and though many distilleries have since followed suit, the hallmark of being the first has helped this particular whiskey to be considered the best of its kind.
Other special embellishments …
like a collectible horse and jockey stopper,
of which there are eight variations,
and a unique geometric glass bottle
also help this rare spirit stand out.
Oooh 🥃
Since it does tend to be so costly,
this isn't a whiskey that a lot of people have on hand
as part of their home bar.
But at the much lower price point of $50 or so
— about half the price it is usually sold for,
acquiring a bottle to try at home is suddenly a much easier and attainable mission.
Again, I picked up two bottles 😎
Hey, if it's good enough for John Wick,
it's good enough for you.”
Source: TastingTable
#Bourbon #Whiskey #Rye #Kentucky
#ConsumerBehavior #BrandAwareness
Cheers🥃!
✦✦✦
Stephen Carter King
Chief of Growth and Marketing and Strategy
+ CEO of Beerconomy 🍻 Beer Market Analyst
with beer market trends, insights, data and forecasts
• Advisor • Sherpa • Thought Catalyst • Speaker •
Publisher of The Beerconomist ☘️
Director of Communications | Marketing Director | Brand Evangelist | Air Force Combat Veteran | Outdoor Enthusiast
2moAdd some Firecracker Farm hot salt to kick it up a notch. 🔥