HOW TO MAKE YOUR CUSTOMERS
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The recent Dior relaunch of their Chiffre Rouge watch line has sent ripples through the luxury watch world.
As your in-house fashion maniac, I'm fascinated by the audaciousness of this move.
Christian Dior Couture, a "titan" of fashion, venturing into the complex, competitive arena of high-end watches? 🤯
Dior is a brand known for stunning gowns, delicate fragrances, and dazzling jewelry.
Watches, with their intricate mechanics and hefty price tags, are a whole new ball game.
But here's the thing: men are buying luxury watches.
And not just your run-of-the-mill Rolexes.
We're talking independent watchmakers, obscure complications, and price tags that would make your accountant faint.
So, how does Dior crack this market?
Here are a few thoughts.
1. Lean into heritage 👑
Dior has a rich history, and the Chiffre Rouge line taps into that beautifully. The collection's name references a secret code used by the French Resistance during WWII, adding a layer of intrigue and exclusivity.
2. Target the right audience 🎧
Forget mass appeal. Dior needs to focus on watch enthusiasts, collectors, and those with a deep appreciation for luxury craftsmanship.
3. Experience is key 🔑
Selling a $7,000+ watch isn't just about the product, it's about the experience. Dior will build exclusive boutiques, offer personalized consultations, and cultivate a community around their watch brand.
Personally, I'm excited to see Dior's play in this space.
They have the brand power, the design prowess, and the resources to make a splash.
Whether they'll dethrone the LVMHs and Richemonts of the world remains to be seen, but I have a feeling they'll give them a run for their money.
What do you think?
When and how did you buy your first luxury watch?
P.S. I've been obsessed with watches lately, and I'm learning everything I can about this fascinating world. If you have any recommendations for watch blogs, YouTubers, or even great watch documentaries, hit me up!
#Dior #ChiffreRouge #luxurywatches #menswear #WatchesOfInstagram #hautehorlogerie
A beautiful makeover that transports la dolce vita to Seoul!