Ogilvy’s Post

This is such a great celebration of his legacy; the quotes span from insightful and practical to playfully hilarious. One of my favorites from Ogilvy On Advertising (1983) wasn't mentioned, though! (Thank you Kathy Bremer for gifting me such an amazing book.) "Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatsoever. (That is the most important sentence in this book. Read it again.)" - page 160 A great North Star for everything that we do. 🌟 #advertising #marketing #copywriting

In an era where the digital space is saturated with messages vying for attention, the timeless wisdom of David Ogilvy, 'Every word in the copy must count,' is a beacon for anyone who crafts content or shapes social media narratives. This principle challenges us to ensure that every word we choose serves a purpose, conveys a message, and makes an impact. It's about more than just brevity; it's about resonance. In every tweet, every post, and every digital campaign, there's an opportunity to connect, to influence, and to inspire. By embracing this ethos, we can elevate our digital presence, crafting narratives that capture attention, foster engagement, and drive meaningful conversations. Let's commit to making every word count in our digital endeavors, creating content that stands out not because it's loud but because it's clear, compelling, and filled with intention. #ContentExcellence #SocialMediaStrategy #ImpactfulCommunication

I'll add to that. "Better ideas are usually simple ideas." Simple ideas are more memorable. Simple ideas and messages are easier to understand. Simple ideas are inclusive. Simple ideas lead to transparent communication. Here's why: Simplicity enhances clarity, memorability, accessibility, versatility, decision-making, and trust. It also removes barriers to understanding and promotes efficiency, all of which contribute to a more effective and successful business. Let's stop overcomplicating things. #letsallbemillionaries.

We're certain there is a lot of good wisdom in this book!

An insightful reminder that building a brand goes beyond just offering a product. It requires creating a unique identity, values, and emotional connection with consumers. #Marketing #Branding #BrandBuilding

and it must be relatable , informative or entertaining for the reader.

Insights to be mindful of..

Unfortunately, this trend persists in my industry: agencies disregard input from other departments simply because they're not part of the creative team. I believe we're overlooking the significant potential for excellent results through collaboration and diverse brainstorming. It strikes me as antiquated, those who confine the realm of ideas solely to creative roles. Every one of us was once a child overflowing with imagination. Creativity is inherent in all of us; ideas are universal. Never underestimate someone's creative potential just because they haven't pursued it directly in their work. #creative #creativity #agency #ideas #collaboration

Friday #Ogilvyism It is absolutely crucial for brands to be inclusive of their product attributes. Mundra On Design can support you in streamlining your brand & advertising.

Always my North Star: "If it doesn't sell, it isn't creative" - David Ogilvy I believe the statement implies that no matter how unique your ideas are, the most important thing is that they must be communicated to the right people and deliver the right value these people need. And only then can you sell the product. This statement always appears at the right time to bring me back to the original objective when I get lost among countless ideas for my proposal. Feel free to share your thoughts about it! #ogilvy #advertising